Mastery Journal TimelineSherlenia Mitchell

Goal: To gain understanding to what Mastery is and its components.

Read Mastery by Robert GreeneWatch “Tips and Takeaways From Our Grads” https://www.youtube.com/watch?v=s773dP87PucRead a chapter every night from Music Industry Survival Guide by Jeff Price and George Howard

Mastery: Personal Development and Leadership

Goal: Build upon existing leadership skills and learn how to effectively direct people to achieving common goals.

Read a chapter per night of Fragueiro, F., & Thomas, H. (2011). Strategic Leadership in the Business School : Keeping One Step Ahead. Cambridge, UK: Cambridge University Press. http://support.ebsco.com/help/?int=ehost&lang=en&feature_id=APA

Watch “Dealing With Selfish and Manipulative People” https://www.youtube.com/watch?v=E-htCUyElV8Attend GPS Workshop: Cut Crease Fold 12/5/14

Executive Leadership

Goal: Learn how to empower team members and successfully present professional projects.

Read a chapter per night of Ayers, J. B. (2010). Supply Chain Project Management : A Structured Collaborative and Measurable Approach. Boca Raton: CRC Press.

http://support.ebsco.com/help/?int=ehost&lang=en&feature_id=APA

Watch “Roller Coaster Emotions; Keeping Them in Check!” https://www.youtube.com/watch?v=cpqd1egFgSYBegin LSAT Prep Class

Project and Team Management

Goal: To establish brand and to creatively define my business through mission and vision statements.

Read a chapter per night of Davis, M. (2009). The Fundamentals of Branding. Lausanne: AVA Academiahttp

://support.ebsco.com/help/?int=ehost&lang=en&feature_id=APA

Watch “How To Build A Brand | Business Development Strategy” by Sammy Blindell https://www.youtube.com/watch?v=W2e42u8yEUM

Take Brand Building Basics course from www.lynda.com

Business Storytelling and Brand Development

Goal: To learn the finance principles involved with the entertainment industry.

Read a chapter per night of Estrada, J. (2011). The Essential Financial Toolkit : Everything You Always Wanted To Know About Finance But Were Afraid To Ask. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan.http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=356630&site=ehost-live

Watch “The Future of Financing in the Entertainment Industry?” https://www.youtube.com/watch?v=whw-Xjk8FtgTake Accounting Fundamentals course on www.lynda.com

Entertainment Business Finance

Goal: To enhance art of negotiating and learn how to effectively communicate my business needs.

Read a chapter per night of Billings-Yun, M. (2010). Beyond Dealmaking : Five Steps to Negotiating Profitable Relationships. San Francisco: Jossey-Bass.

http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=308976&site=ehost- live

Watch “Negotiation Skills Top 10 Tips” https://www.youtube.com/watch?v=oy0MD2nsZVsTake Negotiating Fundamentals course on www.lynda.com

Negotiating and Deal-Making

Goal: To learn the steps involved in making an artist and the avenues to cultivate their talents.

Read a chapter per night of Beeching, A. M. (2010). Beyond Talent : Creating a Successful Career in Music. New York: Oxford University Press. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=361699&site=ehost-live

Watch “BandPage Google Hangout w/Mike Kaminksy - Founder of KMGMT Artist Management” https://www.youtube.com/watch?v=foEScPucZ1sTake Website Management for Musicians and Bands course on www.lynda.com

Product and Artist Management

Goal: To understand the basic laws governing the music industry and gain foundations for law school.

Read Wild, C. (2011). Electronic and Mobile Commerce Law : An Analysis of Trade, Finance, Media and Cybercrime in the Digital Age. Hatfield, Hertfordshire: University of Hertfordshire Press. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=370610&site=ehost- live

Watch “Music Industry Profile: Entertainment Lawyer and Author Don Passman” https://www.youtube.com/watch?v=KKjb_n4z6ocTake Music Law course on www.lynda.com

Advanced Entertainment Law

Goal: To learn most effective ways to distribute and publish music in light of new technical era.

Read a chapter per night of Kernfeld, B. D. (2011). Pop Song Piracy : Disobedient Music Distribution Since 1929. Chicago: University of Chicago Press. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=378641&site=ehost- live

Watch “A Beginner's Guide to the World of Self-Publishing” https://www.youtube.com/watch?v=UfwY2rI8qAcTake Self Distribution and Promotion course on www.lynda.com

Entertainment Media Publishing and Distribution

Goal: To learn how to successfully market my brand and artists through various forms of social media.

Read a chapter per night of Ryan, D., & Jones, C. (2009). Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation. London: Kogan Page. http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=280320&site=ehost-live

Watch “Digital Marketing Bootcamp: Especially for Artists and Musicians” https://www.youtube.com/watch?v=XbmaHVzISqETake Content Marketing Fundamentals on www.lynda.com

Digital Marketing

Goal: To successfully create a business plan that will be ready to present to investors.

Read a chapter per night of Finch, B. (2010). How to Write a Business Plan. London: Kogan Page

http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=308122&site=ehost-live

Watch “How to Write a Business Plan” https://www.youtube.com/watch?v=QwlClWaR7DITake Small Business Secrets course on www.lynda.com

Business Plan Development

Industry Leaders

Antonio Reid  825 8TH AVE C-2LEVEL NEW YORK, NEW YORK

 100197 (212)333-8000

Luis Herrera (818)577-4700 Luis.herrera@umusic.com

Isabelle Bertin-Baiilly (212)489-7400 Isabelle.bertinbailly@arista.co

m

Andre Young 2220 Colorado Ave Santa Monica, California   

90404-3574United States (310) 865-1000

Todd Glassman 550 Madison Ave New York, New York    10022-

3211United States (212) 833-8000

Mel Lewinter (212) 833-8000 Mel.Lewinter@sonybmg.com

Current member of: Entertainment Networking Society Music Publishing Society Grammy U Pre-Law Society The Film Scene

Full Sail University Community

Artist Music Guild Membership

National Association of Record Industry Professionals

Music Business Association

Business and Professional Women’s Foundation

Future Organizational Membership

Characteristics of a Mentor

Sincere Believes in my goals

and gives real, doable advice on how to succeed.

Knowledgeable Has extensive

experience in the music industry and is willing to direct my path.

Reliable Prompt and keeps to

their word.

Sense of Humor Easier to remember,

relate, and communicate through humor.