BloggingHow to Do It Consistently

Content is KingThe most important thing you can do for your website is to add content.

“Companies that blog have far better marketing results.”

55% more website visitors67% more leads per month

434% more indexed pages

(http://blog.hubspot.com/)

More, More, More!Certain things just make sense.

Who wouldn’t want more traffic?More visitors to their site?

More customers for their business?

So concentrate on the content. Make it relevant. Make it interesting.Sites get picked up by search engines because of the content, not the design.Content will get people to your site.

Now you just have to make them stay.

Use that BlogBlogs are the epitome of new, fresh, and relevant content on your site.

Post infographics, comic strips,funny stories about insurance,

or important news about changes in the industry.

Consider events or topics that are important to your followers.

Be Engaging

Get People to VisitMake People Stay a WhileKeep Them Coming Back

Have FunBlogging helps and can be fun at the same time

∙ Invite communication∙ Speak to the masses∙ Exercise your mind∙ Evoke a response

∙ Peak curiosity

Blog AwayIt might be the most fun you have at work all day.

Schedule blogging into your life

Use a calendar to make itless stressful &

less intimidating

A Blog Content CalendarSatisfying the consistent desire for fresh content = Blogging + Calendar

Create a list of events that give you an excuse to write.Date these events and pick some to tackle first.

Decide what type of content can coincide with each event.Set a deadline for yourself.

BrainstormingHere’s a handy (& long) list of events to get your gears turning

Your Products● New product launches● Product upgrades / relaunches● Announcements about big new clients

Your Business● Anniversary of the company● Company conferences● Other events / meetups● Publication of content● Announcing new job openings● Announcing new hires / personnel changes● Mergers and acquisitions

Industry News and Events● Annual Reports● Industry Awards● Industry Conferences● Industry Exhibitions● Industry / Partner Events

Politics & Community● Local / regional / national election cycles● New laws / bills● Opening / closing of political seasons● Annual budget announcement

Holidays● Christmas● New Year● Easter● Independence Day● Mardi Gras● Diwali● Ramadan● Hanukkah● Valentine’s Day● Halloween● Mother’s / Father’s Day● April Fool’s Day● Friday 13th● Feburary 29th● Pi Day● St Patrick’s Day● Chinese New Year

Once-in-a-Lifetime Events● Halley’s Comet● The last NASA shuttle launch● Solar eclipse● Turn of a century

Seasonal / Calendar Events● First day of Spring, Summer, Fall, Winter & Spring● Summer Vacation / Back to School● The Equinoxes & Solstices● Start & end of daylight savings time● Tax Season

War & Conflict● VE / VJ Day● Remembrance Day● Independence Days● Famous battles ● Terrorism memorials

Celebrated / Remembered Events● Look for 10th/25th/100th anniversaries● Tragedies (natural disasters, plane crashes)

Sports Events● Superbowl or Playoffs● March Madness● Ryder Cup● Olympics● Soccer World Cup

Remember...

Optimize your post titleShare it in your status updatesAdd it to your email signatureInclude it in your newsletter

There's still work to be done after you blog

Blogging Bottom LineHaving a blog for your agency offers many benefits

Increases your website traffic

Develops loyalty & trust with customers and prospects

Expands your knowledge as you (& your staff) research topics

The time you invest on your blog will offer great returns.

Thanks!

Be sure to join us again next weekfor more tips on growing your agency.

All the information discussed today can be found on our blog as well: GetITC.com/blog/marketing/