Post on 14-Apr-2017
The booking engine that will boost your conversion rate
1Thursday, March 3, 2016
Joan Baylina Jr. CEOwww.mastercamping.com
joan@masterasp.com
Jordi Baylina CTOwww.mastercamping.com
jordi@masterasp.com
www.mastercamping.com Girocamping, 2016 2
A new Online Booking Engine
● Highlights:○ Over 67000 online reservations closed in 2015.○ Over 15 years since the first online booking engine.○ Rewritten from scratch to gain flexibility and adding new features.
● Objectives○ Increasing the conversion rate of the direct sales channel.○ Work thoroughly cross-selling○ Flexible management: type of accommodation, products, prices and promotions○ Integration with each Web "look & feel".
○ Save work in camping reception: budget generation and streamlining the check in process.
www.mastercamping.com Girocamping, 2016 3
How it works?
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Real Time Booking Engine
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● Ensures maximum physical capacity of camping accommodations.
● Flexible pricing based on the number of accommodations, guests and their ages.
● Cross-selling:○ Example 1: We can provide a cot if a baby comes.
○ Example 2: Offer a ski pass if were are in ski season.
○ Example 3: Offer cancellation insurance if the booking is made with enough anticipation.
Ages holders and companions
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Sale of the same accommodation with different rates
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Selling the same product with different accommodation types
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Advanced Integration with the planning of availability
● Reservations are inserted directly into the planning.
● Camping sets priority for filling specific accommodations first.
● Specific accommodations can be blocked during a certain period of time.
● 100% Compatible with current quotas to agencies and tour operators.
www.mastercamping.com Girocamping, 2016 9
Planning and optimization of conditions
Other booking conditions can be set: minimum and maximum days of stay, specific days of arrival and departure, full weeks only, etc.
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Payment Policy
The amount of the payment in advance is configurable based on:
● Booking date.● Arrival day.● Days remaining until the arrival.
Example:
● Camping not accepting transfers for last minute bookings
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Promotional codesAvoid asking "Do you have promotional code?”
How do we do it?
Generating unique URLs that allow us to:
● Show only specific products.● Show specific promotions based on customer language.● Associate a promotional code with a banner / flyer.● Promotional code associated to each customer via email
marketing campaign.● Generate “one-time discount” promotional code.
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New system of discounts Master Camping.
● Discounts associated with a product (or pack).● Discount for prompt payment.● Early bird discount.● Last minute discount.● Discount depending on number of adults and children.● Discount depending on dates and length of stay (Example: 10% discount for
stays longer than 7 nights)● Discount according to the method of payment.● Discounts associated only with a particular concept (free wifi)
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Configuration is done through the web
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Integrated with Google Translate
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Integrated with booking cancellation insurances
● Billing a percentage of reservation or according to a predetermined step
● Opt-in / Opt-out.● Offered automatically to customers who reserve with a certain
anticipation.● Full payment is made, regardless the percentage of the payment
in advance.
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Custom widgets. "One click" booking.
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Detailed Billing information
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Optional SSL Certificate for your domain.
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Why Responsive? "mobile / tablet"
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100% Responsive. Desktop / Tablet / Mobile
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Integration with Google Analytics
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Multitrack. Attribution model made easy
12/01/16 14:40 Adwords campaign (Costa brava NL)
13/1/16 13:58 Newsletter January
18/01/16 14:12 ACSI
18/01/16 14:55 ADAC
22/01/16 14:32 Direct
22/01/16 21:14 Facebook. Post “Dawn” 18/01
22/01/16 22:34 Reservation done. Mr Joseph Mooz (id: 2934), Buungalow 4 Pax 12/07 to 19/07
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Campsites with the new booking engine already running:
Coming next:
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masterASP
Joan Baylina Jr. CEOwww.mastercamping.com
joan@masterasp.com
Jordi Baylina CTOwww.mastercamping.com
jordi@masterasp.com