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Marketing Your Winery

With Finger Lakes Copywriting

FINGERLAKESCOPYWRITING.COM

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Marketing Your Winery with FLC

• Part Time Marketing Firm Promoting Your Winery

• Set Your Budget• Discovery Meeting and Consulting

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WEBSITE DEVELOPMENT

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SEO

a. Keyword Researchb. Website Submissionc. Web Analysisd. Ranking Reporting

e. Linking

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Factors for Successful Websites

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SOCIAL MEDIA STRATEGY

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SOCIAL MEDIA STRATEGY

a.Social Bookmarkingb.Postings / Updates c. Pictures of vineyard and tasting roomd.Campaigns, Such as Contests, Giveaways,

Coupons, Sweepstakese.Develop and Maintain Facebook Ads

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BLOGGING

a.Content pieces and news

b.Integrate with FB and Twitter

c. New Releasesd.Awards/Medals/Scores

e.Events

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REVIEWS

a. Postings on Finger Lakes Wine and Dineb.Submissions to local newsc. Social Bookmarking Reviews

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ROI CUSTOMER CAPTURE

a. Engage Web Visitorsb. Increase Mailing Listc. Grab Future Customers With Offers

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E-NEWSLETTER MARKETING

– Develop Email Template– Write and Send Engaging Newsletters

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PRESS RELEASES

– Local and Nationwide Distribution

– Wine Scores– New Releases– Events and

Company News– Featured on

Google News, Yahoo News, etc

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VIDEO

a. Create a YouTube Accountb. Post Videosc. Share With Website and Social Media

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a. Knock Out Ads When You Need Themb. Digital or Print

c. Business Cards/Flyers/Brochures

TRADE ADS

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REPORTING

a.Constant Reportingb.Web Analytics and Trafficc. Promotion Performance Info

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SIGN UP

30 HRS/ mo

20 hr/ mo

10 hr/mo

RATE DEPENDS ON BUSINESS SIZE – TYPICALLY, SMALL BUSINESSES WILL NEED 10,

20, 30 HOURS PER MONTHNOT ALL SERVICES MAY BE INCLUDED

DEPENDING ON BUDGETGOALS AND DISCOVERY MEETINGS WILL

DESIGN EACH MONTH’S WORKLOAD

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Put Us To Work for

You.

FINGER LAKES COPYWRITING585-694-8108DON@FINGERLAKESCOPYWRITING.COM