Marketing your winery
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Transcript of Marketing your winery
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Marketing Your Winery
With Finger Lakes Copywriting
FINGERLAKESCOPYWRITING.COM
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Marketing Your Winery with FLC
• Part Time Marketing Firm Promoting Your Winery
• Set Your Budget• Discovery Meeting and Consulting
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WEBSITE DEVELOPMENT
FINGERLAKESCOPYWRITING.COM
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SEO
a. Keyword Researchb. Website Submissionc. Web Analysisd. Ranking Reporting
e. Linking
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Factors for Successful Websites
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SOCIAL MEDIA STRATEGY
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SOCIAL MEDIA STRATEGY
a.Social Bookmarkingb.Postings / Updates c. Pictures of vineyard and tasting roomd.Campaigns, Such as Contests, Giveaways,
Coupons, Sweepstakese.Develop and Maintain Facebook Ads
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BLOGGING
a.Content pieces and news
b.Integrate with FB and Twitter
c. New Releasesd.Awards/Medals/Scores
e.Events
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REVIEWS
a. Postings on Finger Lakes Wine and Dineb.Submissions to local newsc. Social Bookmarking Reviews
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ROI CUSTOMER CAPTURE
a. Engage Web Visitorsb. Increase Mailing Listc. Grab Future Customers With Offers
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E-NEWSLETTER MARKETING
– Develop Email Template– Write and Send Engaging Newsletters
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PRESS RELEASES
– Local and Nationwide Distribution
– Wine Scores– New Releases– Events and
Company News– Featured on
Google News, Yahoo News, etc
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VIDEO
a. Create a YouTube Accountb. Post Videosc. Share With Website and Social Media
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a. Knock Out Ads When You Need Themb. Digital or Print
c. Business Cards/Flyers/Brochures
TRADE ADS
FINGERLAKESCOPYWRITING.COM
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REPORTING
a.Constant Reportingb.Web Analytics and Trafficc. Promotion Performance Info
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SIGN UP
30 HRS/ mo
20 hr/ mo
10 hr/mo
RATE DEPENDS ON BUSINESS SIZE – TYPICALLY, SMALL BUSINESSES WILL NEED 10,
20, 30 HOURS PER MONTHNOT ALL SERVICES MAY BE INCLUDED
DEPENDING ON BUDGETGOALS AND DISCOVERY MEETINGS WILL
DESIGN EACH MONTH’S WORKLOAD