Thong Ethan Nguyen

Jasmine LeongMovies

March 1st, 2013

Vin Diesel Fan PageKeywords used: Vin Diesel Fast and Furious TwitterPage name: Vin Diesel Fan PageURL: https://twitter.com/PromoVinDieselTwitter name: @PromoVinDieselDesign: Profile image-Vin Diesel’s bustHeader photo-textured black default backgroundBackground image-tiled Vin Diesel portrait

Tweeter: Male, 25-35 y.o., US, Vin Diesel promoter/fanAudience: Diesel fans, males & females, 18-45 y.o., all around the world, varying incomes & education levels

Purpose:

1) Promoting Diesel’s work

2) Sharing Diesel’s whereabouts via photos

3) Supporting the end of domestic violence

Strategies: 1) Communicate news about Diesel’s new movie Fast & Furious 6

2) Drive traffic to Facebook.com/ stopthedomesticviolence and Twitter page @DomesticV2012

Tactics:

-Hashtags

-Engagement

-Posts photos & videos

-Gaining followers

Frequency:

•3 tweets in February 2013

•No tweets from January 2013 to November 2012

•Consistent tweets from October 2012 to page’s creation in February 2012

Critique:

•Has a mention

•Connection to Fast & Furious 6; interests followers

•Engages followers by asking for a retweet

Fast & Furious 6Keywords used: Fast and Furious 6 TwitterPage name: Fast & Furious 6URL: https://twitter.com/FastFuriousTwitter name: @FastFuriousDesign: Profile image-Fast & Furious 6 promotional titleHeader photo-skyBackground image-Fast & Furious 6 promotional shoot

Strategies:

• Communicate• Brand• Drive traffic

Tweeter: The marketing/ PR team

Audience: Mass public

Purpose: Raising public awareness, getting ideas

• Engagement

• Hashtags

• Link to social media• Gain followers via retweeting

Tactics

Tactics cont.

• Photos• Videos

• Designed For both web and mobile

Frequency:Consistently varied between 1 and 5 posts a day

Critique:

•Engages followers by asking for pictures of their trucks and asking for a retweet

•Uses hashtags wisely

•Employs Twitpics

Target audience:

•Fans of the Fast and Furious movie series

•Males and females (mostly males)

•Aged 15 to 50

•Worldwide

URL: https://twitter.com/Fast6Fan

Twitter account name: @Fast6Fan

Twitter page name: Fast&Furious6FanPage

Explanation: Distinguish ourselves as a fan-made page about Fast & Furious 6

Design:

Profile photo: Fast & Furious 6 promotional title

Header photo: Fast & Furious 6 promotional still

Background photo: Fast & Furious 6 promotional shoot

Bio strategy: Communicate that we are a fan page for Fast & Furious 6

Bio tactics: Link to Apple Trailers page for Fast & Furious 6, promote ourselves as an interesting, up-to-date Twitter

Tactics: 1) Link followers to other sources about the movie (photos, videos, articles)

Strategy:

Promote Fast & Furious 6 to our followers

2) Engage followers by asking questions and tweeting controversial topics

3) Use hashtags