INTRODUCTION TO SONNHALTER

Not Afraid To Get Our Hands Dirty™

• Leading B2T agency in the country • Help OEMs/Manufacturers market to the professional tradesman • Key market focus:

• Construction • Plumbing/Electrical/HVAC • Industrial • MRO

• Experience and industry knowledge • Very good at developing channel marketing programs • Never lose sight of our main goals – to increase sales and to help

you grow your business

Sonnhalter Overview

• Founded in 1976 • 7 million in capitalized billings • 50% of clients outside Northeast Ohio • Strategic partners:

• BlueVolt: Online training for suppliers, distributors and end users • Great Lakes Integrated: Management of digital and printed assets • H. William Moore & Co.: Marketing research and customer insights • GHI: Web/digital solutions • Ultimate Leads: Web-based sales lead management and back-end

processing support

Agency Services

• Areas of expertise: • Strategic Collaboration • Channel Marketing Programs • New Product Launches • Sales Promotion and Support • Brand Development and Integration

• Other key services: • Advertising, Art/Design, Collateral, Interactive Marketing, Marketing,

Media Planning & Buying, Public Relations, Social Media, Web, Writing

B2T Marketing Consultant & Advisor Service

• “Marketing” function within a company often overlooked and/or not given the proper resources to perform their task effectively

• Purpose of this service is to offer independent, third-party advice, recommendations and guidance to companies who target the B2T (business-to-tradesman) space

• Some of our more popular service packages include: • B2T Marketing Check Up • Half-Day Brainstorming Session • “Virtual” Director of Marketing • New Product Launch Process

Tradesmen Insights

Agency Blog • www.TradesmenInsights.com • Tips, tools and for marketing to the professional tradesman • Emphasis on Social Media

Other Resources • White Papers • Industry Experts and Leaders • Podcasts • Vertical Market Overviews (e.g. mro/industrial, electrical, hvac)

Our Experience

STRATEGIC TOOLS

Customer Development Ladder

Marketing Funnel

Lead Generation Model

Creative Development Approach

Viega ProPress Stainless

WD40

Molex – Woodhead Electrical

Molex Ultra-Lock Technology

Osborn

Sonnhalter Cover Wrap/Tip-in Program

Why Clients Work With Us

We never lose sight of the main goals…

Increase Sales and Grow Your Business

C. John Sonnhalter, Rainmaker Journeyman More than 35 years of experience in business-to-business marketing, specializing in

the durable goods industries. Leads the agency’s new business efforts. Specialties include development of marketing programs for various types of industries, new product rollouts and distributor communications.

Matt Sonnhalter, Vision Architect More than twenty years of consumer and business-to-business advertising account

service experience, 10 years with Sonnhalter; responsible for leading the agency as well as the day-to-day operations; experience includes branding initiatives for national consumer brands, product launches, brand positioning and development of marketing plans.

Scott T. Bessell, Idea Builder Thirty-plus years of experience in business-to-business advertising on both the

agency and client sides: 30-plus years at Sonnhalter, with responsibility for the agency’s creative product; five years as head of a Fortune 500 corporation’s inside agency, with responsibility for advertising and promotion campaigns.

Owner Bios