January 14, 2013

Jumpstart Presenters

David Bloom, Factotem

Larry Eiler, Eiler Communication

Scott Hauman, New Foundry

David Bloom, Factotem

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Bloom’s Clues• Clue #1

Product Lifecycle Marketing

• Clue #2Adopt Customer Language

• Clue #3The Law of Two Ears

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Product Lifecycle Marketing

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Product Lifecycle Marketing

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Product Lifecycle Marketing

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Product Lifecycle Marketing

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Bloom’s Clues• Clue #1

Product Lifecycle Marketing

• Clue #2Adopt Customer Language

• Clue #3The Law of Two Ears

Adopt Customer Language

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Adopt Customer Language

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Bloom’s Clues• Clue #1

Product Lifecycle Marketing

• Clue #2Adopt Customer Language

• Clue #3The Law of Two Ears

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The Law of Two Ears

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The Law of Two Ears

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The Law of Two Ears

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Bloom’s Clues• Top Tip #1

Product Lifecycle Marketing

• Top Tip #2Adopt Customer Language

• Top Tip #3The Law of Two Ears

Larry Eiler, Eiler Communications

AlwaysThought leadershipRelationshipsSpeedThird party credibilityAuthenticity FactsStory tellingPreparedness

PRThen NowReporter BloggerDirect Mail SMSIn-Person Media Tour Phone Call or SkypeSocial media infancy SM driving instant gratificationIn the news in a day or so News seconds oldPress conference Twitter chatImpressions InfluenceProduct photo PinterestYour product Your viewpoint

PRThen NowNews clips News linksUser feedback Social media chatterPaper press kit Content on a stickFocus group Facebook friendsLive demo VideoEvening news TwitterTV You TubeSpreadsheet InfographicsOnline news Mobile news app 

Scott Hauman, New Foundry