Marketing Report on Facebook Inc.

Marketing Analysis of current strategies and future prospects

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Uploaded: April 11, 2016

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Abstract

The Paper begins with an introduction into the topic for investigation, after postulating it;

the paper provides a background of Facebook as a company and as a business.

This paper undertakes an in-depth analysis of the Marketing strategies adopted by

Facebook over the years, and to understand it, the researcher conducted an STP (segmenting,

targeting, and positioning) analysis. The paper also goes on to briefly explain the marketing

mix (4 p’s) to get an understanding of Face book’s marketing strategy.

Finally, the paper ends with 5 marketing suggestions for Facebook that would help the

company thrive and survive like it is doing currently in the long term. The paper concludes

with the finding that, though there are certain hiccups and problems here and there, there is no

reason to believe that Facebook is here to stay for a very long time to come, if it takes a few

steps to mitigate the current challenges and future threats that it can face.