Are you feeling lost in thenew media landscape?

Drive  Your  Success  With  Words  &  ImagesWhen you have a clear content strategy you have a road

Janette  LonsdaleContent  Strategistjanette.lonsdale@yahoo.com(314) 223-0235www.JanetteLonsdale.com

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AuditGoalsAudienceNeedsBudget

PlanGaps, Opportunities & PlatformsProject Goals

DevelopProject ManagementContributorsCreation

PublishManagementEditorial CalendarsSuccesses

4 Phases of Content Strategy

70% of buying decisions start with a web searchWeb surfers view 25 sites in 3 minutes

In 2011, people viewed 10 online sources before making a decision

Project management

Editing, copywriting and proofreading

Newsletters, case studies, press releases, ads, direct mail, brochures, e-marketing and more

Website development and blogs

Marketing videos

Business documents including correspondence, speeches and presentations

Executive bios