Marketing Postcard
2
Are you feeling lost in the new media landscape?
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Janette Lonsdale's content strategy marketing postcard.
Transcript of Marketing Postcard
Are you feeling lost in thenew media landscape?
Drive Your Success With Words & ImagesWhen you have a clear content strategy you have a road
Janette LonsdaleContent [email protected](314) 223-0235www.JanetteLonsdale.com
Analysis of up to5 website pagesWorth $200
FREEWebsite Review
Scan Here
AuditGoalsAudienceNeedsBudget
PlanGaps, Opportunities & PlatformsProject Goals
DevelopProject ManagementContributorsCreation
PublishManagementEditorial CalendarsSuccesses
4 Phases of Content Strategy
70% of buying decisions start with a web searchWeb surfers view 25 sites in 3 minutes
In 2011, people viewed 10 online sources before making a decision
Project management
Editing, copywriting and proofreading
Newsletters, case studies, press releases, ads, direct mail, brochures, e-marketing and more
Website development and blogs
Marketing videos
Business documents including correspondence, speeches and presentations
Executive bios
