Post on 12-Apr-2017
Marketing Plan: Solar ShadesIris ChanJackie Hing-PachecoVianae JarrellJosh JohnsonAkshay PatelJessica Redmond
(“Impossible to”)
Concept Sketch
Strengths Weaknesses
Opportunities
❖ Innovative ❖ Sustainable❖ Convenient and Portable❖ Practical and Functional❖ Resources and
Connections❖ Group Diversity
❖ Shallow skill base in solar energy and eyewear
❖ Weather limit❖ Technological health hazards ❖ Prototype creation❖ Balancing multiple industries
❖ Expanding product line❖ Wearable technology ❖ Eco-friendly ❖ Able to heighten concerns for
eye health❖ Plano sunglass industry
growth
❖ Falling stocks on solar companies
❖ Difficulty in finding manufacturer
❖ Consumers not understanding the need
Threats
Target Market
(“Four Lakes”)
(“Cerro Castillo”)
Importance of Attributes for Ages 18-29
Actual Product
Quality Level: Stylish, durable, and made with high-quality materialFeatures: Solar technology in the lenses and battery storage on the side with a USB port to charge small electronicsPackaging: Complimentary leather case included with purchase
Associated Services
Product Warranty: 18-month warranty with free repair and product replacementProduct Support: A customer help line with technical support to answer questions or provide assistance to the customers
DistributionStrategy
Expectations for Advertisement for Ages 18-29
Push Strategy
Pull Strategy
FinancialsYear One Year Two
Sales and Revenue
Budgeted Sales (100%) $5,508,000 5,621,300
Cash (25%) $1,377,000 $1,405,325
Accounts Receivable (75%) $4,131,000 $4,215,975
Number of Units Sold ($100/unit) 55,080 56,213
Number of Units Given Away 550 500
Total Revenue $5,508,000 $5,621,300
Expenses
Operating Expense (65%) $3,580,200 $3,653,845
Cost of Goods Sold $3,580,200 $3,653,845
Other Operating Expenses $1,577,618 $1,593,742
Advertising Expense (2.1%) $115,668 $118,047
Cost of Goods Given Away $35,750 $32,500
Salaries $600,000 $600,000
Other (15%) $826,200 $843,195
Total Expenses $5,157,818 $5,247,587
Net Income $350,182 $373,713
CIGS Technology