Post on 10-Jun-2020
M A R K E T I N G P A C K A G ENATIONAL PRESENCE • LOCAL EXPERTISE
YES! And it will put more money in your pocket!
Here’s how… There are nearly 2 million licensed real estate agents in the United States and roughly 11 million real estate transactions each year.
Now that’s a lot of houses!!
If you do the math, the typical Realtor sells less than 6 houses per year. Group 46:10 Network sells hundreds of houses every year with each of our agents selling an average of 30+ houses a year!!
Over the course of 10 years, the average Realtor will sell only 60 houses; that’s less than what Group 46:10 Network sells every month!
More experience in pricing!
More experience in negotiating!
More experience in getting the sale to close!
More experience exceeding client expectations!
IT MATTERS!
Does it really matter...Who I List My House With?Is One Realtor Really Any Different From Another? Can a Top-Producing Realtor Make A Difference?
Table of Contents:
Does it Really Matter . . . . . . . . . . . . . . . . . . . . . . . . . 2
Our Resume . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
The Group 46:10 Network Difference. . . . . . . . . . 4
No HassleCustom Listing Package . . . . . . . . . . . . . . . . . . . . . . 5
Comprehensive Marketing Plan. . . . . . . . . . . . . . . 6
The Home Selling Process . . . . . . . . . . . . . . . . . . . . 7
Real Feedback from Real Clients . . . . . . . . . . . . . . 8
How Market Value is Determined . . . . . . . . . . . . . 10
Pricing the House to Sell . . . . . . . . . . . . . . . . . . . . . . 11
House Preparation Tips . . . . . . . . . . . . . . . . . . . . . . . 12
About eXp® Realty. . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Suggested Interview Questions to Ask Realtors . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Group 46:10 Network | 888-672-4610 | www.Group4610Network.com2
OUR RESUME
Meet one of America’s fastest growing, top performing real estate teams…
Group 46:10 Network is one of the top ranked real estate teams in the U.S. and we’re growing fast! Group 46:10 Network delivers clients all the benefits of a big national presence, with hyper-local expertise and personal service.
Rankings, Results, Rewards
Group 46:10 Network is consistently recognized by top level industry publications such as Real Trends and the Wall Street Journal, year-after-year. Out of over 2 million real estate agents in the country, our team is consistently in the top 250 teams. The average agent only sells 1 home every couple of months. Our team is an elite group which now averages more than 1 home sale each day. That’s over 60x the results!
We love seeing our agents getting the recognition that they deserve. Yet, most importantly, this reflects the dedication, expertise and service provided to individuals and families in the markets we serve. When you deliver an outstanding experience and impactful results for each client, the rewards take care of themselves.
Specialists
The tremendous success of Group 46:10 Network is rooted in the belief that a specialist should handle each aspect of the real estate transaction. This means
someone who knows the real estate process intimately is available to help clients throughout every step of the real estate sale or purchase, ensuring every detail is handled properly.
Where We Serve
Group 46:10 Network has offices in Arizona, California, Colorado and Tennessee and is continuing to expand.
The Beginning of Something Great
Group 46:10 Network was founded by Kevin Kauffman and Fred Weaver in 2008. While Kevin and Fred are the founders of the company, they wanted the business to be bigger than themselves. The name is derived from one of Stephen Covey’s Habits of Highly Effective People: “Begin with the End in Mind.” This idea is also summed up in the scripture found in Isaiah 46:10. At Group 46:10 Network, the commitment is to meet, handle and exceed “All Your Real Estate Needs From Beginning to End.”
Group 46:10 Network | 888-672-4610 | www.Group4610Network.com 3
TEAMGroup 46:10 Network provides outstanding and seamless customer service through talented people
• Our sales specialists are among the most educated and best trained in the entire industry
• Our licensed, full-time administrative support staff of more than a dozen individuals enthusiastically serves our clients
VALUEGroup 46:10 Network takes a consultative approach with our clients and believe in educating them versus selling them
• We offer custom marketing packages for our seller clients suited to their needs and wants
• We offer meaningful value through preferred relationships with local vendors
RESULTSGroup 46:10 Network distinctly outperforms other real estate agents and teams
• We sell homes faster and for more money for our seller clients
• Named one of the Top 250 producing teams in the nation per the Wall Street Journal & Real Trends
Over 50% of our business comes from referrals and past clients…proof of a job well done!
THE GROUP 46:10 NETWORK
DIFFERENCETeam. Value. Results.
Group 46:10 Network | 888-672-4610 | www.Group4610Network.com4
NO HASSLECUSTOM LISTING PACKAGE
HOME MARKETING SYSTEM
• Significant discount if you introduce the Buyer Don’t let an agent charge 6% or more if you’re the one that introduced them to the buyer that ends up closing!
• No advance fees of any kind You only pay a commission if you’re happy with the offer, and we take care of the contracts, disclosures, and get you to the closing table!
• No pressure presentation I will never allow you to be pressured by the buyer’s agent. All offers and questions will be directed to my office and presented to you by us, so you can make your decision privately and with an advisor you can trust.
TRY THIS SPECIAL NO RISK OFFER!Put more money in your pocket with the Group 46:10 Network! Most brokers will charge you the same fee no matter how your home sells – even if you find the buyer. With the “Custom Listing Package” option, you have complete flexibility from “Full Service” to “Do it Yourself.”
You find the buyer and there’s no other
agent involved. We write the
contract, take care of disclosures and
legal requirements, and walk it through
escrow for you. Our commission is
just 2%.
2% 5%4.5%
Our team finds the buyer and writes the contract. There’s no
other agent involved. Our commission is
just 4.5%.
Let us sell your house and represent
you on another purchase or sale of a house within 1 year, and we’ll
charge 6% but credit back 1% out of our
commission towards your purchase and
closing costs on your next transaction.
6%
We’ll sell your home, take care of all the
paperwork, pay the buyer’s agent, and you’ll probably be
thrilled you hired us!
Group 46:10 Network | 888-672-4610 | www.Group4610Network.com 5
**Sources: National Association of Realtors and Active Rain & Market Leader
Group 46:10 Marketing Plan Other Agents’ Marketing Plan
Accurately advertise property in the Multiple Listing Service (MLS)
Standard service, but presentation is poor (misspellings, over-use of capital letters, inaccurate information)
Advertise property on over 350 websites, including Zillow, Trulia, Realtor.com, Redfin and many more 37% of agents do not have a website featuring their listings
Promote property throughout Group 46:10 Network’s extensive database, including 150,000+ Keller Williams agents
As the largest brokerage in North America, only Keller Williams agents can promote to all 150,000+ agents
Social media promotion on Facebook 55% of agents do not use social media for real estate marketing
Phone calls made to surrounding neighbors, informing them there is a new property on the market 80% of agents do not do any prospecting phone calls
Install a lockbox and document every entrance to the house Many agents use less-secure lockboxes and do not document access to the house
Showing alerts and feedback sent real-time via email 79% of agents do not have paperless communication systems
For Sale sign includes local phone number, monitored by several agents, for prospective buyers who want information on the house
Many agents’ phone calls go unanswered
Feature property to our personal database of thousands of local residents 49% of agents do not even have a database
Promote property to out-of-state buyers who are outsourced to Group 46:10 Network via several national real estate referral companies
95% of agents do not qualify to work with top, national referral companies
Develop a comprehensive list of features and benefits of your property for potential buyers
The average agent does not know what information isimportant to a buyer and does not compile a feature list
We have a team of Buyer Specialists who have intimate knowledge of the property for the team’s home buyer clients
The average agent does not have a team of specialists working to sell your house
In addition to our Custom Marketing Packages, we also market your house in a variety of ways outlined below.
COMPREHENSIVEMARKETING PLAN
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THE HOME SELLING PROCESS
What to Expect: Seller Process Overview
LOAN PROCESSING AND UNDERWRITING
u Buyer’s Lender processes all documents & orders appraisal
u Confirm appraisal completed
u Review appraisal results (negotiate terms if needed)
FINAL DAYS PRIOR TO CLOSING
u Loan approved and loan documents are sent to Title/Escrow
u Signing/closing appointments arranged by Title/Escrow Officer
u Closing disclosure provided with estimated net at closing
FINAL DETAILS
u Schedule final walk-through of the houseu Work out details of key exchangeu Schedule utilities to be shut offu Closing and Recordation
OFFER RECEIVED
u Agent will present offer
u Negotiate offer; possible counter, acceptance or rejection
u Fully-accepted contract
UNDER CONTRACT
u Buyer will work to open escrow and schedule any desired property inspectionsu Negotiate inspection resultsu If repairs are agreed upon, have repairs completed and receipts provided prior to closing date
MARKETING
u Within 48 hours of going active in MLS, marketing pieces are created and posted
u Comprehensive Marketing Plan executed
PREPARE HOUSE FOR MLS
u Base and premium options from Custom Marketing Package completedu Prepare house for pictures u Coordinate photo appointment and confirm date⁄time u Photo package received 24-48 hours after pictures taken
DRAFT MLS
u Go over property details including price, items conveying, special features, etc.u Client approves MLS draft, property goes live in MLS
INTRO - ASSESS SELLER WANTS
u Establish relationship and determine wants/needsu Review comparable sales, timeline, and expectationsu Sign listing paperwork
Group 46:10 Network | 888-672-4610 | www.Group4610Network.com 7
Real Feedback from Real Clients
The team at Group 46:10 Network was a pleasure to work with for our long distance sale. Always positive, their can-do attitude was encouraging. Their network of contractors were helpful when needs emerged. Despite the time difference, they were responsive and kept their promises. We knew where we were every step of the way. They were great!
- Barbara M.
Thanks sooooooooooo much for your assistance! You and your staff made a very stressful situation worry-free. Thanks for your professionalism, attention to detail and most of all, your personal touch to the whole situation. You were down to earth, easy to talk to and provided a very friendly and family-like atmosphere! Thanks again!!!
- B. Richards
8
We cannot say enough about the positive experience we had with Group 46:10 Network! It was by far the most stress-free, home selling experience we have ever been a part of. From the professional marketing program, prompt service and follow through, we were under contract and closed in less than 30 days. Keep up the great work!
- Brent & Tammi
Group 46:10 Network is the best! I tried selling my house through a different Realtor and it was months and months of hassle and misleading information. Finally, I talked to the team at Group 46:10 Network and we closed on our house within a couple of months. I’ve recommended Group 46:10 Network to all my friends and family and they’ve all been satisfied with the results. Highly recommended, stress-free and proven results!
- Joanna
I wanted to compliment your company and staff on how timely and seamless they have made this process. As you know, it can be a hectic time for the seller and since I moved to Portland, everything has been a smooth process. The offer and closing could not have come in a more timely fashion as to the time I moved to the Pacific NW. Please pass along to your staff so they know how greatly I appreciate the work they did. Thanks again.
- Trent
9
The market value of your house is NOT determined by:
• What you have in your house
• What you need out of it
• What you want out of it
• What it appraised for
• What you heard your neighbor sold their house for
• What the tax office says it’s worth
• How much you paid for your house originally
• What Zillow says it’s worth
The true market value of your house is what a buyer is willing to pay for the property based on:
• Today’s market
• Today’s competition
• Today’s financial market
• Today’s economic conditions
• The buyer’s perception of the condition of the property
• The location of the property
• Normal marketing time
Properties that sell in today’s market
On a scale of 1-10, how can your house be a “10”? (“10” being houses that are selling)
1. By improving the condition
2. By offering good terms
3. By improving the way the house shows
4. By adjusting the price, as needed
As you advance through your marketing period, you may observe some warnings:
Realtor elimination—If Realtors are not previewing or showing the house, they are eliminating it.
Buyer elimination—If the property is being shown with no results, the buyers are finding better properties to buy and they are eliminating your house.
The market value of your house is determined several different ways.
HOW MARKET VALUE IS
DETERMINED
Group 46:10 Network | 888-672-4610 | www.Group4610Network.com10
We understand selling your house for top-dollar is important to you. Appropriate pricing is the key to getting top-dollar. Let us share with you what overpricing can do to the eventual sales price you receive for your house…
You will lose the excitement a new listing generates.
Realtors are working with buyers who have seen what is currently on the market and are waiting for something new to be listed. Therefore, the most activity will take place in the first thirty days of a listing. Your house will probably receive its highest and best offers during this time. After this initial period, the only people who come to look at your house will be new buyers in the market place.
You will lose the most qualified Buyers.
Buyers will view only the properties that are priced within their purchasing power, knowing they cannot afford anything above their price range. Overpricing helps sell other, more competitively-priced houses first.
Your house may be used to demonstrate the value of other properties.
Your objective should be to enter the market in a position that will attract prospective buyers, not drive them away. We can’t say this enough: overpricing helps sell other, more competitively-priced houses first.
Your house may become stale in the market.
Buyers may wonder why your house has been on the market for so long or if there is something wrong with the property, even after you lower the price. You may even have to settle for less than market value. A house takes on a reputation surprisingly fast, so don’t wear out your welcome on the market.
You lose a strong negotiating position when your house is on the market a long time, both financially and mentally.
Prospects will not “rush” to make an offer on an overpriced property and you may feel compelled to accept less when they finally do.
As you can see, pricing your house correctly will make a tremendous difference in how fast it sells and for how much. We make it our business to know the market and price our client’s house to sell for the most money in the least amount of time, and we are good at it. Let’s work together to make this sale as profitable as we can!
PRICING THE HOUSE TOSELL
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Walk through each room and criticize the house from a buyer’s perspective
Consider getting a professional property inspection to see if any repairs are needed
Hire a contractor to handle any major projects
Hold a yard sale; sell, donate or trash anything you don’t need
Paint the exterior of the house, including trim, doors and shutters
Check front door, doorbell, address number and welcome mat
Power wash the siding and windows
Inspect the roof and make repairs as needed
Sweep the entryway and walkways
Mow, water and fertilize the lawn
Trim shrubs and trees, and rake the leaves
Plant colorful flowers and shrubs
Store any toys or equipment lying in the yard
Clean up pet droppings
Thoroughly clean the entire house
Clean hardwood floors
Steam-clean carpets and drapes; consider replacing carpet if stains are prominent
Get rid of all dust bunnies
Repair cracks and holes in the walls
Paint interior walls with neutral colors, like beige, cream or light pastels
Remove excess furniture or rearrange furniture to maximize space
Organize room closets and store out-of-season clothes
Remove all small appliances, toys, magazines and pet items
Remove family photos, personal collections and medications
Remove items from the garage and store them off-site
Secure valuable items, including cash and jewelry
Mop and wax/polish the floors
Scrub tile in the kitchen and bathrooms
Clear the countertops
Replace outdated hardware
Clean appliances and fixtures
Clean and organize the pantry, cabinets and drawers
Replace old caulking around sinks and bathtubs
Remove stains from sinks, toilets and bathtubs
Bake cookies or burn scented candles
Offer light refreshments
Install higher-wattage incandescent light bulbs to
brighten rooms
Turn on all the lights
Open windows to let in fresh air
Open curtains or blinds to let in natural light
Turn off TV’s
Relocate pets for showings
Refrain from smoking in the house
Remove rugs to show off hardwood floors
Pull back drapes to showcase nice views
Stage the front porch or deck with furniture and
potted plants
Make sure fireplaces are in working condition
Clean the backyard and pool area
HOUSE PREPARATION TIPS
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eXp Realty, LLC, the largest residential real estate brokerage by geography in North America, is a subsidiary of eXp World Holdings, Inc. (OTCQB: EXPI). eXp Realty (exprealty.com) is changing the way that agents, brokers and consumers work together in an adaptive, sustainable environment. It is an agent-designed and agent-owned company.
As the leading, national, cloud-based real estate brokerage, eXp Realty provides 24/7 access to collaborative tools, training and socialization for real estate brokers and agents through its virtual campus environment. It is one of the fastest growing real estate brokerage firms in North America with more than 11,000 agents in 49 U.S. states.
ABOUT eXp® REALTY
The eXp Realty mission is based on these core values and principles:
COLLABORATION
TRANSPARENCY
INTEGRITY
INNOVATION
AGILE
FUN
CULTURAL VALUES
BIG 3 VALUES
COMMUNITY SERVICE SUSTAINABILITY
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Are you a full-time or part-time Realtor?
How many houses have you sold this year?
How many houses have you sold in the last 5 years?
Do you have a full-time staff working behind you to ensure a smooth transaction?
Can you provide me with a written marketing plan of action?
How many websites will my house be featured on?
Do you get hundreds of buyer inquiries a month?
Do you prospect for buyers daily and how do you do it?
How well do you know internet marketing?
Will I receive regular updates on real estate activity in my area, including price changes, houses that have sold, and houses that have gone up for sale?
How will you communicate with me?
Will you be available on my schedule?
What happens when you are out of town or on vacation?
What do you know about my area?
How many past client referrals have you had this year?
If I sell my house with you, how soon do you start marketing it?
SUGGESTED INTERVIEW QUESTIONS TO ASK REALTORS
Group 46:10 Network | 888-672-4610 | www.Group4610Network.com14
NOTES
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Group 46:10 Network 888-672-4610 • www.Group4610Network.com
NATIONAL PRESENCELOCAL EXPERTISE