Post on 27-Jan-2017
Shona DunleavyMarketing Internship June 2015 – August 2015
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15th June– 21st of August 2015 This presentation recounts the 3 months I spent in the marketing department in DTZ Sherry FitzGerald. Whilst here I worked on a number of projects & tasks such as:
o Monitoring & Updating social media accounts
o Site visitso Liaising with designers o Working on high profile pitcheso Co-ordinating meetings with suppliers
ContentsPart I: Internship at DTZ Sherry FitzGeraldPat II: Berkeley Fundraiser
Introduction
Social Media & Email
• One of my regular duties at DTZ was to gather information from Kantar Media about articles DTZ had been mentioned in, compose a brief overview and send an email out to all members of staff informing them of the media coverage DTZ had gotten that week.
• I regularly interacted with the DTZ Twitter account & Sherry FitzGerald Facebook account. Hootsuite was the platform used to monitor all interactions and responses.
Sherry FitzGerald on Social Media
Response to the Rowan Tree post
“I have fond memories of going in with my pocket money on a Friday .and getting a quarter of Apple drops and fizzle sticks and maybe some fruit salads lol that was a great shop back in the days“.
“Will always be the Rowan Tree to me.. I remember going to get milk & bread for my Mum in the "big snow" in the 80's , was the only shop that was open..Ahh brings it all back & thanks for sharing”
”I have fond memories of my Dad stopping off at The Rowan Tree on my way to school to buy stuff for my lunch when I was running too late to make lunch. Coincidentally this happened a lot, I wonder why! #Sweetsforlunch”
ELM PARK
Elm Park is a multi-million urban campus located on Merrion Row in Dublin 4. Whilst at DTZ I contributed to various elements of the marketing strategy for this project. On more than one occasion I visited the site with suppliers such as IQ signage & photographer Gareth Byrne. I voiced my thoughts and recommendations for the website in meetings with designer Michael Furlong. I also collaborated with MACE marketing in determining specific elements of the brochure.
Site Visitation
Website
Suggestion- 3D Panoramic tour
Black & White Portfolio
Over a two day period I worked with photographer Neil Warner to shot over 20 properties for the Black & White portfolio project. This project involved shooting properties scattered all over Dublin. Properties as far North as Clontarf & Sutton were shot and as far South as Dundrum & Rathfarnham. This assignment required a lot of preparation in order to get it done in a efficient and timely manner. I mapped out all the properties and pre- determined a route which allowed us to complete the project in just 2 days.
Words from Neil Warner
Dear Shona Just a quick note to thank you for your considerable help yesterday. Over the period of a few hours we were able to photograph in a very efficient manner I great number of properties. I have no doubt that this was entirely due to the work that you put into the project prior to our feet on the ground. At one stage you said you" like to be organised". This is very evident. The work you put in to the project was efficient, systematic and effective. Thank you so much for your help. Kind regards Neil
Maps
Tallaght Cross West
I took part in the Tallaght Cross West pitch. I assisted in a site visit in which I took photographs of the site . As well as this I was present and assisted in the making of a video based on the site which featured experts from DTZ and their professional opinions on Tallaght Cross West.
Site Visitation
Preparation for Pitch - Video shoot
LinkedIn Research & Report
Applying the Findings
Corporate Invitations
Custom made boxes
Customised Jerseys
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Berkeley Fundraiser Event23rd of July 2015
July 2015- August 2015
Content1. The Berkeley Fundraiser Event
2. Social Media
3. Media Collaboration
4. Promotion
5. The Event
The Purpose On the 16th of June the Berkeley balcony collapse took 6 young Irish lives and injured 7 others. A good friend of mine Clodagh Cogley was among those injured. Myself and seven others came together to brainstorm how we could come together and help. This presentation documents my contribution to the Berkeley Fundraiser event
#BerkeleyFund - Celebrity Endorsement
As well as the bands who were set to play we also received tremndous amount of support on social media from Irish celebrities such as Jason Byrne & Chris O Dowd. On the day of the event Kodaline and Eoghan McDermot announced their attendance to the event which sparked a huge amount of activity online. The Berkeley Fund account achieved almost 2,000 followers in just under
#BerkeleyFund – Follower Engagement
Memes
Regular updates
Countdowns
Dundrum Town Centre
St. Stephens Green
On Tuesday the 14th of May I organised a promotional video to be shot with three acts participating in the Berkeley Fundraiser Event – Mundy, Hereos in Hiding & Daft Funk. I single handily organised this shoot in just over 24hours. UTV Ireland were present to catch the action! UTV Ireland caught the shoot from start to finish and conducted interviews with both the acts and organisers. Currently the video has been viewed over 788 times.
Organised & shot within 24hours
UCDSU were a fantastic help and sponsored an IPad Air 2 for the raffle which was a huge success. The President and communications officer also made an appearance on the night. I am now in talks with Marcus O Halloran the SU President and intend to work together to create an annual fundraiser in memory of the Berkeley Tragedy.
On the 23rd of July I did a live interview on the Anton savage show which lasted just over 6 minutes. The interview focused on the purpose of the event and all those who would be playing.
“ Shona said they have been overwhelmed with the response from musicians and people who all donated their time for free”
People have been great. Everyone has been so willing to help”
Times
Independent
“Shona, who is about to graduate from studying Commerce in UCD, was one of two UCD students in the group that organised the event following a brainwave by one of the group just three weeks ago.
Shona and the group are friends with TCD student Clodagh Cogley, who is still recovering in San Francisco after the accident. Clodagh is said to have been “delighted” and “very impressed” with the event, and was in touch with some of the group over the course of the evening.
Mundy, Kodaline and Daft Funk were among the performers at the packed out event, which was hosted by Nicky Byrne across the three rooms at the Academy. The venue and the acts all put forward their services for free for the fundraiser, which was to raise funds for medical expenses for the survivors of the accident.
Shona will return to UCD in September to study for a Masters in Digital Marketing in Smurfitt Business School.”
Interview with the University Observer – Grainne Loughran
#BerkeleyFund – What people had to say
“€ 30’000 raised @BerkeleyFund it was a pleasure playing #banter” – Hereo’s in Hiding
“A mega night @BerkeleyFund@TheAcademy gr8 2 C @GavinJames @Kodaline fair play to all those for digging in” - Mundy
“Had such a great night @BerkeleyFund so glad I went! Congrats to everyone who organised it and performed” – Attendee
“Great night @BerkeleyFund hope they hit their target and more” - Attendee
#BerkeleyFund @QualityDryCleanersA week after the Berkeley Fundraiser Event I was contacted by Joe Sweeney owner of Quality Dry Cleaners (located in Lepardstown, Ballinter & Rathgar) who gave half of his takings on Saturday August 15th to the Berkeley Fundraiser Event go fund me page.
Thanks for listening!