Nabil Abdul Majeed Muhammad Asim Saad Rafique Ali Omar Ishtiaq Imran Khan

Group members

Company:Nahool

Our business facilitate peoples in Saudi Arabia

Introduce our new product in Pakistan Our target market is Lahore Brand name Focus on quality and taste

Introduction

Deliver the highest quality, taste and enjoyment for all customers

Each bite is designed to put a “Smile on your Face”

For special events like birthday, wedding ceremony and Eid

Cake

Green and blackish orange background with red And White text

Cakes covered with cartons and rapped with Mini Packets

Mentioned particulars on packet: Ingredients Mailing address and phone number Manufacturing Date Expiry Date

Packaging Design

Diversification strategy New product is launched New Market is Lahore

Why we doing that? Expanding business Increase market share

Market Expansion Grid

Through marketing mix: Product Price Place Promotion

Implement the strategic plan

Through marketing mix:• Product • Deliver the highest quality• For special events

• Price• Place• Promotion

Implement the strategic plan

Through marketing mix: Product Price

Quality is best and price is minimum Offer relatively Low price

Place Promotion

Implement the strategic plan

Through marketing mix: Product Price Place

At right place at right time Retail Market

Promotion

Implement the strategic plan

Through marketing mix: Product Price Place Promotion

Through Advertisement

Implement the strategic plan

Through :

Quality of Information source

Customers image in respective of the Product

Good information avoids negative word of

mouth

Customer Perceived Value

Direct

Indirect

Competitor Analysis

Direct Cakes and Bakes

Indirect

Competitor Analysis

Direct Indirect

Gourmet Shezan Doce CINNABON

Competitor Analysis

Through: Innovation Product availability Employee engagement Customer Satisfaction

Building Profitable relation with customer

Variety seeking Buying behavior

Decision Behavior of consumer

Variety seeking Buying behavior Low involvement Significance difference between product

Decision Behavior of consumer

Variety seeking Buying behavior We will do as a marketer

Use placement tool Promotion

Decision Behavior of consumer

Awareness Interest Evaluation Trial Adoption

Consumer Adoption Process

Awareness Our customers are informed by Advertisement

Interest Evaluation Trial Adoption

Consumer Adoption Process

Awareness Interest

We will assure that every Information source will be positive

Evaluation Trial Adoption

Consumer Adoption Process

• Awareness• Interest • Evaluation

Better information results in better action• Trial• Adoption

Consumer Adoption Process

Awareness Interest Evaluation Trial

Offer free samples to customers Adoption

Consumer Adoption Process

Awareness Interest Evaluation Trial Adoption

Provide our product at right Place at right time

Consumer Adoption Process

Advertisement TV Commercials(City 42) Magazines Internet Radio Outdoor

Our customer will be informed

Segmentation: Geographic Demographic:

Customer Driven Marketing Strategy

Segmentation: Geographic

Pakistan Demographic:

Customer Driven Marketing Strategy

Segmentation: Geographic Demographic:

Age 5-60

Customer Driven Marketing Strategy

Geographically Lahore

Demographically Generation Y & X Malian

Target Market

Measurable Accessible Substantial Differentiable Actionable

Requirements for effective segmentation

Measurable One targeted city

Accessible Substantial Differentiable Actionable

Requirements for effective segmentation

Measurable Accessible

Can be accessed to every customer Substantial Differentiable Actionable

Requirements for effective segmentation

Measurable Accessible Substantial

Enough resources to capture targeted market to make reasonable profit

Differentiable Actionable

Requirements for effective segmentation

Measurable Accessible Substantial Differentiable

All the segments are different there is no overlapping

Actionable

Requirements for effective segmentation

Measurable Accessible Substantial Differentiable Actionable

Marketing programs can be implemented for excellent responses

Requirements for effective segmentation

Our main purpose is to satisfy our customers.

Product has been launched according to the customer need

Quality is better than competitors and served to every class of people in same way even the price is relatively low.

Conclusion

Feel free to ask any question?