BRING THE LOVE

BACK

Dear Marketer

Marketing

Brands need to engage

Once upon a time

Shop

owner

Passion

Expert

Human

Socially embedd

ed

We lost it!Automatisation

Our customer

Reduced to a numberTarget group

BIGDATA

More numbers

Target groups

Don’t fence off your customer

20 – 25 year old

Female

Student

Single

University student

No children

Lower social class

Really?

Hobby

Interests

Pets

Living together

Still living at home

shopaholic

?

Data connection

Mobile savy

E-commerce

Real-time mobile use

Workplace vs living

Brand ambassador

?

When was the last time you gave something to your customers?

Which wasn’t a promotion!

Is your brand locally/socially embedded?

Without the objective to sell!

A relationship……is a two way street!

Reconnect

Break down barriers

We live in an era where we never had

so much datato use

to personalise

SurpriseStand out

To give backsometimes

Multi-channel

websiteMobile website App

Social media

Out of home

Direct MarketingCall center

Retail

E-mail marketing

SEO & SEA POS communication

Employees YOU

Beyond a 10 AM to 6 PM mentality

Break down internal silos

What’s your Happiness index?

Ripple effect

www.twitter.com/hanssmellinckx

www.onlinemarketingmanager.be

HANS SMELLINCKXContact me!

30 something multi-channel marketer