Marketing Marketing Birmingham Public Library’s Birmingham Public Library’s

Digital CollectionsDigital Collections

SOLINET User’s Group MeetingSOLINET User’s Group MeetingMarch 14, 2008March 14, 2008

Melinda SheltonMelinda SheltonBirmingham Public LibraryBirmingham Public Library

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Birmingham Public LibraryBirmingham Public Library

Hosted Site since 2004Hosted Site since 2004

Total number of items 5730Total number of items 5730Photos 1405Photos 1405

Clippings 816Clippings 816

Maps 687Maps 687

Documents 2462Documents 2462

Yearbooks 360Yearbooks 360

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CollectionsCollections

PhotographsPhotographs

Newspaper ClippingsNewspaper Clippings

MapsMaps

Documents (books and pamphlets)Documents (books and pamphlets)

YearbooksYearbooks

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How can we How can we highlight and advertise our highlight and advertise our

collections?collections?

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CONTENTdm CONTENTdm Custom Queries and ResultsCustom Queries and Results

Enables creation of custom Web interfaces and search optionsEnables creation of custom Web interfaces and search options

Five types of queries availableFive types of queries available

– Simple hyperlinkSimple hyperlink– Drop-down listDrop-down list– Index boxIndex box– Text boxText box– Browse collectionBrowse collection

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Pushing Our Collections OutPushing Our Collections Out

•Websites•Databases•Links•Social Software

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Library WebsiteLibrary Website

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Subjects HighlightedSubjects Highlighted

Drop-down Custom QuerySimple

HyperlinkCustom Query

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One Subject Web PageOne Subject Web Page

Custom Queries

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Alabama MosaicAlabama MosaicDatabaseDatabase

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Digital Collections and ContentDigital Collections and ContentDatabaseDatabase

--- Indexed in DCC due to partnership with Alabama Mosaic--- Indexed in DCC due to partnership with Alabama Mosaic

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Librarians’ Internet IndexLibrarians’ Internet IndexDatabaseDatabase

--- Submitted a request to be included

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Civil Rights Digital Library InitiativeCivil Rights Digital Library InitiativeDatabaseDatabase

--- CRDLI contacted us to be a part of their online database--- CRDLI contacted us to be a part of their online database

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BHAM WIKIBHAM WIKILinksLinks

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Birmingham Rewound WebsiteBirmingham Rewound WebsiteLinksLinks

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FlickrFlickrSocial SoftwareSocial Software

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BlogBlogsocial softwaresocial software

ResultsResults11 February – 10 March 200811 February – 10 March 2008

3,621 visits from 3,009 unique visitors3,621 visits from 3,009 unique visitors

35,407 page views35,407 page views

53 countries 53 countries

Google AnalyticsGoogle Analytics

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Archives DepartmentArchives Department

13.9% increase in number of in-house patrons13.9% increase in number of in-house patrons

40 staff hours answering email questions 40 staff hours answering email questions per monthper month

142,000 folders pulled 2007 (28% increase)142,000 folders pulled 2007 (28% increase) 17% increase in 2006 17% increase in 2006 7% increase in 2005 7% increase in 2005 22% increase in 2004 22% increase in 2004

Thank you!Thank you!

www.slideshare.net/BirminghamPublicLibrarywww.slideshare.net/BirminghamPublicLibrary

Melinda SheltonMelinda SheltonBirmingham Public LibraryBirmingham Public Librarymshelton@bham.lib.al.usmshelton@bham.lib.al.us