Marketing Birmingham Public Library's Digital Collections
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Marketing Marketing Birmingham Public Library’s Birmingham Public Library’s Digital Collections Digital Collections SOLINET User’s Group Meeting SOLINET User’s Group Meeting March 14, 2008 March 14, 2008 Melinda Shelton Melinda Shelton Birmingham Public Library Birmingham Public Library
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A presentation of Birmingham Public Library's marketing efforts for the digital collections database. It was presented at the Alabama Solinet Users Group Meeting on March 14, 2008 at Jacksonville State University.
Transcript of Marketing Birmingham Public Library's Digital Collections
Marketing Marketing Birmingham Public Library’s Birmingham Public Library’s
Digital CollectionsDigital Collections
SOLINET User’s Group MeetingSOLINET User’s Group MeetingMarch 14, 2008March 14, 2008
Melinda SheltonMelinda SheltonBirmingham Public LibraryBirmingham Public Library
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Birmingham Public LibraryBirmingham Public Library
Hosted Site since 2004Hosted Site since 2004
Total number of items 5730Total number of items 5730Photos 1405Photos 1405
Clippings 816Clippings 816
Maps 687Maps 687
Documents 2462Documents 2462
Yearbooks 360Yearbooks 360
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CollectionsCollections
PhotographsPhotographs
Newspaper ClippingsNewspaper Clippings
MapsMaps
Documents (books and pamphlets)Documents (books and pamphlets)
YearbooksYearbooks
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How can we How can we highlight and advertise our highlight and advertise our
collections?collections?
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CONTENTdm CONTENTdm Custom Queries and ResultsCustom Queries and Results
Enables creation of custom Web interfaces and search optionsEnables creation of custom Web interfaces and search options
Five types of queries availableFive types of queries available
– Simple hyperlinkSimple hyperlink– Drop-down listDrop-down list– Index boxIndex box– Text boxText box– Browse collectionBrowse collection
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Pushing Our Collections OutPushing Our Collections Out
•Websites•Databases•Links•Social Software
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Library WebsiteLibrary Website
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Subjects HighlightedSubjects Highlighted
Drop-down Custom QuerySimple
HyperlinkCustom Query
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One Subject Web PageOne Subject Web Page
Custom Queries
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Alabama MosaicAlabama MosaicDatabaseDatabase
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Digital Collections and ContentDigital Collections and ContentDatabaseDatabase
--- Indexed in DCC due to partnership with Alabama Mosaic--- Indexed in DCC due to partnership with Alabama Mosaic
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Librarians’ Internet IndexLibrarians’ Internet IndexDatabaseDatabase
--- Submitted a request to be included
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Civil Rights Digital Library InitiativeCivil Rights Digital Library InitiativeDatabaseDatabase
--- CRDLI contacted us to be a part of their online database--- CRDLI contacted us to be a part of their online database
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BHAM WIKIBHAM WIKILinksLinks
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Birmingham Rewound WebsiteBirmingham Rewound WebsiteLinksLinks
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FlickrFlickrSocial SoftwareSocial Software
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BlogBlogsocial softwaresocial software
ResultsResults11 February – 10 March 200811 February – 10 March 2008
3,621 visits from 3,009 unique visitors3,621 visits from 3,009 unique visitors
35,407 page views35,407 page views
53 countries 53 countries
Google AnalyticsGoogle Analytics
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Archives DepartmentArchives Department
13.9% increase in number of in-house patrons13.9% increase in number of in-house patrons
40 staff hours answering email questions 40 staff hours answering email questions per monthper month
142,000 folders pulled 2007 (28% increase)142,000 folders pulled 2007 (28% increase) 17% increase in 2006 17% increase in 2006 7% increase in 2005 7% increase in 2005 22% increase in 2004 22% increase in 2004
Thank you!Thank you!
www.slideshare.net/BirminghamPublicLibrarywww.slideshare.net/BirminghamPublicLibrary
Melinda SheltonMelinda SheltonBirmingham Public LibraryBirmingham Public [email protected]@bham.lib.al.us
