Presented by

Dawn A Crawford Social Media & Communications Consultant

@SocMediaRckStr

Marketing & Social Media Marketing & Social Media Toolbox for Serious ImpactToolbox for Serious Impact

Marketing is a Marketing is a ConversationConversation

Do NOT Be This GuyDo NOT Be This Guy

http://www.flickr.com/photos/mythoto/5064380001/sizes/l/

Marketing Marketing is a is a

RelationshipRelationshiphttp://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/

Your Future is HERE– Over 50% of the world’s population is under 30-

years-old - 96% of them have joined a social network

– Generation Y and Z (30 and under) consider e-mail passé – some universities have stopped distributing e-mail accounts

– Kindle eBooks Outsold Paper Books on Christmas– 24 of the 25 largest newspapers are experiencing

record declines in circulation

http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/

Build TRUST

• 78% of consumers trust peer recommendations

– Only 14% trust advertisements– Only 18% of traditional TV campaigns

generate a positive ROI

Creating Your Sustainable Plan

Master ToolsInteract

Explore & ExperimentTake It Off Line

Quit

http://www.flickr.com/photos/bre/552152780/sizes/l/

Listening is lead generation

http://www.digitaldesktopwallpaper.com/wallpapers/unknown/elephant_1.jpg

Google Alerts – Google.com/Alerts

Social Media DashboardHootSuite – HootSuite.com

Analytics for $5 a Month!

Sprout Social – http://www.socialsprout.com

Plans starting at $9 a month

Email Marketing

Stay top of mindAdd value and then you are never spamList only offersListen your analyticsGrow your list through social media

Be Part of the Community

Donate silent auction itemsSponsor eventsBe ever present

Come HOME to Facebook - make your biz/cause mesh with people's personal lives = family, friends and community

More visuals the better – pack your page with photos, videos, fun stories

Give them value – Fan only coupons

Measure and evaluate

Become a trusted source for your causeGet on VIP's radarMini market research – ask questions!Find writers for your blogLeverage your advocates

Video is the next social media revolution – be ready for it!

Like other videosPlay with on-screen messages & choose your

own adventureNonprofits: Take advantage of the YouTube

Nonprofit Program - http://www.youtube.com/nonprofits

Claim your page – you never know

Run a competition among employees/volunteers to win a silly prize

Check out Sprout Social - sproutsocial.com

Nonprofits: Do check-in fundraiser with a corporate sponsor

Think of other mediums other than words – video, scanned art, photos

Showcase your best features – people, places and things

Feature guest posts by bloggers = your customers

InteractAsk questions

Engage bloggers

Tell Stories

Information Sharing

Events

Employee Engagement

Peek Behind-the-Scenes

Fundraising - Friendraising

BE REAL!

http://www.flickr.com/photos/patrickyc/4404679667/sizes/l/

Marketing & Marketing & Social Media is a Social Media is a

ConversationConversation

Explore

Nerd Out & ExperimentNerd Out & Experiment

http://www.flickr.com/photos/marsdd/2986989396/sizes/o/

Take It Off LineTake It Off Line

http://www.flickr.com/photos/motionblur/5558465371/sizes/l/

Say Bye-ByeSay Bye-Byehttp://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/

Passion is Infectious

http://www.flickr.com/photos/krystalt/5248185017/sizes/l/

Biz Card + Magic = Presentation + Reading List

Dawn CrawfordPrincipal Communicator

bcdcideas.comdawnacrawford@gmail.com

720-231-1930@SocMediaRckStr