Marketing and Sales Production Process

Summary

3 Phases

Conceptual

Production

Execution

Roles

Sponsor, Producer, Analyst, Senior Executive, Executive, Operations Team, Production Team, Creative Team

Product Types

1. In Plan

2. Outside Plan

3. Task

Phase 1 – ConceptualStep A

Big Idea

Cost Benefit Analysis

Draft Marketing Plan

Draft Operational Plan

Identify Product Type

Senior Executive Review

Step B

Final Marketing Plan

Final Operational Plan

Production Input

Campaign Brief

Decisive Review

Phase 1 – ConceptualStep A

Big Idea

Cost Benefit Analysis

Draft Marketing Plan

Draft Operational Plan

Identify Product Type

Senior Executive Review

Step B

Final Marketing Plan

Final Operational Plan

Production Input

Campaign Brief

Decisive Review

DECISIONTO

IMPLEMENTPLAN

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Phase 2 – ProductionStep C

Kickoff Meeting

Campaign Review

Step D

Project Plan

Editorial Plan

Creative Plan

Web Plan

Production Meetings

Phase 3 – ExecutionStep E

Launch Kickoff

Step F

Monitoring and Analysis

Reactive Plan and Process

Step G

Post Mortem Meeting

Roles

Roles

Sponsor – Responsible for initiating Big Idea

Producer – Owner of Campaign/Project throughout

Analyst – Designated by Producer to provide data/metrics

Senior Executive – High-level concept, direction and approval

Executive – Approvals against business objectives/strategy

Operations – Operational expertise, manager or team

Production – Scheduling, resources, scope, execution

Creative Team – Editorial and Graphics support

The End