Post on 05-Jan-2016
Marketing Marketing & &
AdvertisingAdvertising
Contents Marketing definition
Branding and Packaging
Marketing mix
Market research
Market segmentation
Advertising
Advertising Agency
Control Over Advertising
Marketing definition
Marketing is the activity of trying to sell a company's products by advertising, using attractive packeges etc.
Branding and PackagingThey are very important because thank to them people recognise the products.
Marketing mixIt's made up of 4 parts:
Product
Price
Promotion
Place
Market research processThere are 4 process:
Identify the problem
Set objectives
Gather data
Analyse data
Market segmentationThe categories are
Age
Gender
Culture
Income
Lifestyle
AdvertisingThe type of advertising are:
Print advertising
Tv advertising
Radio advertising
On-line advertising
Advertising AgencyIt selects the medium to be used and it writes and designes the advert.
Control over advertisingThe non-profit organization, Alliance, promotes self-regulation.
Avertising should be legal, decent, honest and truthful.
This project was made by
Andrea Usai
Serena Vicario
Alessia Baroni