Marketing: A philosophy or function

Ankit JhunjhunwalaAnkur KandhwayBalwant SinghChetan Chawhan

D. P. Dash G. SnigdhaGaurav PrakashHazari Shravan

What is Marketing?

Philip Kotler definition- “It is the science & art of exploring, creating

& delivering value to satisfy the need of a target market at a profit.”

The new era definition-“It is the science & art of exploring, creating

& delivering value DIFFERENT FROM COMPETITORS to satisfy the need of a target market at a profit.”

What marketing is “NOT”?

“Marketing is not the art of finding clever ways to dispose of what you make.”

Marketing is not only:SellingAdvertisingCustomer service

Concepts of Marketing

Direct MarketingAdvertisingTelemarketingPublic RelationsBrand RecognitionCustomer FeedbackDemand Supply GapCompetition eating in your Market ShareRestriction for entering New Markets

Marketing: Function or Philosophy

“It is the science & art of exploring, creating & delivering value different from customer to satisfy the need of a target market at a profit.”

Science- Function of MarketingArt- Philosophy of Marketing

Marketing as Philosophy

Production Philosophy

Product Philosophy

Selling Philosophy

Marketing Philosophy

Societal Marketing Philosophy

The old market world Philosophy

Marketing as Philosophy

“KISS” Concept

K eep

I t

S hort

S imple

The new market world Philosophy

Marketing as Philosophy

Its good to be “FIRST” and better to be “better”.

The new market world Philosophy

Conclusion It is difficult to define marketing by

relating it with a single concept of either philosophy or function.

It is the implementation of function through marketing practices that continues to evolve to better achieve the intention and objective of philosophy.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

- Roy H. Williams