Post on 29-Dec-2015
Marketing 2 Syllabus
Overview of Marketing & DECA Review of general Marketing Competencies Opportunities in DECA www.mo.deca.org
Marketing/DECA Projects
Introduce Project Topics Identify plan and conduct marketing
research for a local business Develop a marketing plan for a local
business
Market Planning
Understand the importance of strategic marketing and know a basic outline for a marketing plan
Discuss target market strategies and types of marketing communications
The Apprentice
The Apprentice television show
utilizes every aspect of business. Through the weeks of competition,
we will be developing financial, marketing, public speaking, cooperation, team-decision making and leadership skills.
PRICING
Discuss the importance of
pricing decisions to the
economy and the individual
firm.List and explain a variety
of pricing objectives and
techniques.