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Marisa Calvi-RogersBusiness/Marketing Teacher

DECA AdvisorExecutive Board Connecticut

DECAmcalvi-rogers@southingtonschools.org

860-628-3229 x.361

MARKETING

“Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer's point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.” ~Drucker

“This customer focused philosophy is known as the 'marketing concept'. The marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires.” ~Barwell

Best Practice Approach is to supplement your Marketing Program

with DECA!

MARKETING AND DECA—CO-CURRICULARDECA:

Mission: Prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

By leveraging their DECA membership, members can become: ACADEMICALLY PREPARED for college and careers in marketing, finance, hospitality or management

COMMUNITY ORIENTED by gaining an appreciation for the benefits of service and their potential impact on the community and world

PROFESSIONALLY RESPONSIBLE with ethics, integrity and high standards

EXPERIENCED LEADERS by practicing key leadership skills such as goal setting, consensus building and project management.

High school chapters are recognized and chartered by the state or provincial association and must be authorized by the local school and advised by a faculty member responsible for course content in one of areas identified above.

Source: www.deca.org

HOW?

STEP 1: Create a DECA Chapter

STEP 2: Plan a Chapter Activity

Community Service Project – all members become involved in raising money for a charity, however, 1-3 students document the project in the Community Service Project Event.

STEP 3: Become the Marketing Resource for Your School

Give your marketing students the opportunity to use their skills in real projects that benefit your school community

STEP 1 – CREATE A DECA CHAPTER

Contact William Leete, State DECA Advisor at deca1@sbcglobal.net

Visit an established DECA Chapter High School Visit the National DECA website at www.deca.org Visit the Connecticut DECA website for up-to-date information at www.ctdeca.org

Attend the Fall Leadership Conference or State DECA Competition to experience the excitement!

See handout “Activate your Chapter in Three Easy Steps”

STEP 1 – CREATE A DECA CHAPTER

Elect Officers Schedule Meetings Start small with activities

For example, see attached list from Southington High School

Partner with other clubs within your school DECA/FBLA Haunted House and Halloween Party

DECA/National Honor Society Pasta Supper to raise money for American Cancer

DECA/ FBLA Volleyball Tournament to raise money to send competitors to National Competition

Partner with business people from your town (Advisory Board)

STEP 2 - PLAN A CHAPTER ACTIVITY

Event Guidelines# of Participants Written Exam Entry Length

Presentation Time

Sample Event

DECA Images Resources

Community Service Project

1 to 3 No 30 pages 15 mins. CSP CSP

Creative Marketing Project

1 to 3 No 30 pages 15 mins. CMP CMP

Entrepreneurship Promotion Project

1 to 3 No 30 pages 15 mins. EPP EPP

Financial Literacy Promotion Project

1 to 3 No 30 pages 15 mins. FLPP FLPP

Learn and Earn Project

1 to 3 No 30 pages 15 mins. LEP LEP

Public Relations Project

1 to 3 No 30 pages 15 mins. PRP PRP

CONNECTION : DECA PROJECT AND MARKETING CURRICULUM As students learn concepts in marketing , they

are able to apply those concepts while completing the DECA project.

For example, assume your chapter has decided to enter in the Community Service Project.

HINT: Plan for the work on the project to be done in sections over four months or so.

COMMUNITY SERVICE PROJECT

Pick a charity (September) Plan fundraisers (October to January)

Miracle Minute

Car Wash

Pasta Suppers

etc…. Seek Administrator Approval Document in the Competitive Event format (October to

February) Students do one section at a time

Create Oral Presentation (February) PowerPoint Boards

COMMUNITY SERVICE PROJECT

I. EXECUTIVE SUMMARY - One-page description of the project

II. INTRODUCTION

A. Historic background of the selected community service or charity

B. Description of the local DECA chapter, school and community

III. CONTRIBUTIONS TO A NEEDED COMMUNITY SERVICE OR CHARITY

A. Description and purpose of the project

B. Rationale for selecting the community service or charitable project

C. Description of the benefits of the project to the chapter and chapter members’ understanding

of leadership development, social intelligence and community service

COMMUNITY SERVICE PROJECT

IV. ORGANIZATION AND IMPLEMENTATION

A. Organizational chart, member involvement and job description

B. Description of the project and documentation

C. Impact goal for the beneficiary

V. EVALUATION AND RECOMMENDATIONS

A. Evaluation of the project

B. Impact of the community service or charitable project

C. Recommendation(s) for future projects

VI. BIBLIOGRAPHY

VII. APPENDIX

STEP 3: BECOME THE MARKETING RESOURCE FOR YOUR SCHOOL Brochures Invitations Certificates Business Cards Marketing Plan for events

Promote a sports camp or event in the Arts Promote a fundraiser for another organization

etc….

BEST PRACTICE BECAUSE…

Hands-on experience with a real business style project

Positive public relations opportunity for your students, department and school

Opportunity to build skills Teamwork Communication Management Organization Leadership

BEST PRACTICE BECAUSE…

Brings the concepts from the textbook to life

Opportunity to compete in an academic competition

Opportunity to travel

Opportunities to provide back to your school and your community

See handout “Connecting Curriculum, Courses and DECA”