Post on 12-Jun-2018
MODULE THREEMARKETING MIX, MKTG. ENVIRONMENT AND
MKTG. INFO…BUILDING A SITUATIONAL ANALYSIS• iRAT• tRAT• Write Appeals• Debrief and questions• Team Exercise 1 of 3 – Sit. Analysis – Questions to Ask• Team Exercise 2 of 3 – BEST SAMPLE PLAN• BREAK • Team Exercise 3 of 3 – Sit. Analysis – Building Our Plan and EXIT TICKET
OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
I-RAT• You will have 8 minutes to complete the 10 question individual Readiness
Assessment Test
OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
I-RAT
7:006:306:005:305:004:304:003:302:302:001:301:000:303:00TIMES UP!OUTLINE iRAT tRAT APPEALS BREAKEXERCISE 1 EXERCISE 2 EXERCISE 3
T-RATTEAM READINESS ASSURANCE TEST
YOU WILL HAVE 8 MINUTES
OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
DECREMENTAL SCORING OFTEAM RAT
• Remember time is limited!
• Right answer on: • 1st try = 10 points• 2nd try = 5 points• 3rd try = 2 points• 4th or 5th try = 0 points
Don’t find the correct answer on the first try? Keep discussing and scratching to earn partial
creditOUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE3
T-RAT
7:006:306:005:305:004:304:003:302:302:001:301:000:303:00TIMES UP!OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
SCORING YOUR TEAM RAT
• Right answer on first try = 10 points• Right answer on second try = 5 points• Right answer on third try = 2 points• Right answer on fourth or fifth try = 0 points
OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
HOW DID YOUR TEAM DO?
•TEAM SCORES?
OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
10 MINUTESAppeals Process• You can appeal AS A TEAM any questions that you
believe were misleading, unfair, or inaccurate.• OPEN BOOK • Appeal must be IN WRITING (see appeals forms in
your folder)• Include reasons and CITE EVIDENCE from the text
to support your argument…OR…• If your appeal is based on misleading language in
the question, you must include ALTERNATE QUESTION WORDING.
OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
MODULE 3EXERCISE ONE
COMPLETE TEAM ACTIVITY – SITUATIONAL ANALYSIS – QUESTIONS TO ASK:
You have 8 minutes to decide.
Rank the list from 1-13, with MOST IMPORTANT (being 1) to LEAST IMPORTANT (being 13).
Be prepared to REVEAL your MOST IMPORTANT first and the LEAST important second (write them on each side of the blank paper provided – use a MARKER).
THE QUESTION IS IN YOUR TEAM FOLDERS.
OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
MODULE SIXEXERCISE 2 – CASE 1
TEAM ACTIVITY – SITUATIONAL ANALYSIS – BEST SAMPLE PLAN:
Looking at the FIVE SAMPLE SITUATIONAL ANALYSES in your team folder (marked: A, B, C, D, E) take 15 minutes to look over the sample situational analyses. Then select the one you feel is the BEST situational analysis.
Use the ABCDE letters in your folders to REVEAL your answer when asked. Be prepared to explain why as a team you feel this is the BEST example of a situational analysis.
OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
BREAK TIME• TODAY we will BREAK for 10 minutes
OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 2 BREAK EXERCISE 3
TEAM ACTIVITY –SITUATIONAL ANALYSIS (OUR PLAN)1. Discuss the data you have brought today (see exercise sheet in folder)
2. Determine NEXT STEPS (see exercise sheet in folder)
3. EXIT TICKET: 1. Identify your BRAND (you plan to bring to Nanaimo) along with a brief (one paragraph)
description of what the brand is and the benefits it has to offer.2. List your NEXT STEPS (as an action plan) that you will complete before next class…your
instructor needs to see and concur that your action plan is adequate to be able to EXIT.
MODULE SIXEXERCISE 3 – SITUATIONAL ANALYSIS –
BUILDING OUR PLAN
OUTLINE iRAT tRAT APPEALS EXERCISE 1 EXERCISE 3BREAKEXERCISE 2