Competing On The InternetHaving a website is no longer enough…

Market Source Agency

June 4, 2009Eric Cook, Certified Internet Business Consultant

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Agenda

• Background• Setting the stage• Evolution of a website• Getting found online• Let’s get social• E-mail marketing• Cool stuff

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Background

• Banking since 1992• Website design since 1994• MBA & GSB• Internet/Business Consultant• WSI - We Simplify the Internet

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Setting The Stage…

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Online Activities

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Online Advertising Spend

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Percent of Total Spend

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Evolution Of The Website

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Yesterday vs. Today

• Then– Online brochure– One-way information– Difficult to determine

effectiveness– Expense item without

way to determine ROI

• Now– 24/7 sales person– Virtual office/store– Held accountable for

its actions (or lack of)– Enables feedback and

conversation– Transparency

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Tested Your Website Lately?

• WebScan technology• Spiders site like a

search engine• Ranks 1-10 on four

criteria• Areas of improvement

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Example 1

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Example 2

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Example 3

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Getting Found Online

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“Field of Dreams”Marketing Plan

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How To Get Found Online

Pay For It• Bid on “keywords” in

the various search engines

• Also known as paid search marketing or pay per click (PPC)

Deserve It• Understand what

people are looking for and give it to them

• Also known as organic or search engine optimization (SEO)

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PPC

Organic SEO

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Geo-Location - Maximize Your ROI

Searcher 2

Searcher 1

Searcher 3ISP1

ISP2

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Web 2.0and

Social Media

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What is Web 2.0?

• Web 1.0 = One-way conversation– “Website”

• Web 2.0 = Two-way conversation– Visitor-generated content– Feedback and participation– Involve and interact

• “Business 101”– Know me, like me, trust me… do business with me

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social media is basically a

conversationhi whats up?

socialmedia

What Is Social Media???

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Using Networks Such As…

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More Popular Than E-Mail

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Objectives of Social Media

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Are You Blogging?www.blogger.com

www.wordpress.com

www.typepad.com

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

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Some Facebook Stats

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Twitter-iffic

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Twitter-iffic

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Twitter-iffic

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Twitter-iffic

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E-Mail Marketing

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Why E-Mail Marketing• Saves Time: Putting together a direct mail

campaign can take weeks vs. a matter of hours• Quick Response: Recipients can respond

instantly, meaning an immediate impact on sales• Lower Costs: 30x more effective at lead

generation than direct mail and avoids fixed costs like printing and postage

• Measurable ROI: You can see who clicks and visits your site to track activity and effectiveness

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Track Your Results!

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Some Cool Stuff…

• The following are all FREE services, available today, that will save time and create convenience in your busy life. Enjoy…

These areway cool!

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JingProject.com

• Provides free screen capture for images and video (up to 5 minutes)

• Share online or locally for training and education

http://www.jingproject.com

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GOOG 411

• Available with any phone• Say where you are

looking• Say what you are you

looking for• Automatically connects

http://www.google.com/goog411

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Google Alerts

http://www.google.com/alerts

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RSS Readers - Create your own Personal Newspaper!

• RSS = Really Simple Syndication

• Client software or a Web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and vlogs in a single location for easy viewing.

http://en.wikipedia.org/wiki/Aggregator

Questions or Copy of Slides

Eric CookCertified Internet Business Consultant

eric@PoweredByWSI.com

www.PoweredByWSI.com

(269) 841-5007

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