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Market Source Agency Network 2009 06 04 V2
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Competing On The Internet Having a website is no longer enough… Market Source Agency June 4, 2009 Eric Cook, Certified Internet Business Consultant
description
I presented this session to Market Source Agency Network, LLC in Gahanna, OH on June 4, 2009. We discussed the evolution of a website from static brochure to interactive communication tool. We also discussed how social networking is changing the way businesses "connect" with customers and prospects and had a great discussion.
Transcript of Market Source Agency Network 2009 06 04 V2
Competing On The InternetHaving a website is no longer enough…
Market Source Agency
June 4, 2009Eric Cook, Certified Internet Business Consultant
Market Source Agency Network Eric Cook, Certified Internet Business Consultant 2
Agenda
• Background• Setting the stage• Evolution of a website• Getting found online• Let’s get social• E-mail marketing• Cool stuff
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Background
• Banking since 1992• Website design since 1994• MBA & GSB• Internet/Business Consultant• WSI - We Simplify the Internet
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Setting The Stage…
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Online Activities
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Online Advertising Spend
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Percent of Total Spend
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Evolution Of The Website
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Yesterday vs. Today
• Then– Online brochure– One-way information– Difficult to determine
effectiveness– Expense item without
way to determine ROI
• Now– 24/7 sales person– Virtual office/store– Held accountable for
its actions (or lack of)– Enables feedback and
conversation– Transparency
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Tested Your Website Lately?
• WebScan technology• Spiders site like a
search engine• Ranks 1-10 on four
criteria• Areas of improvement
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Example 1
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Example 2
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Example 3
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Getting Found Online
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“Field of Dreams”Marketing Plan
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How To Get Found Online
Pay For It• Bid on “keywords” in
the various search engines
• Also known as paid search marketing or pay per click (PPC)
Deserve It• Understand what
people are looking for and give it to them
• Also known as organic or search engine optimization (SEO)
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PPC
Organic SEO
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Geo-Location - Maximize Your ROI
Searcher 2
Searcher 1
Searcher 3ISP1
ISP2
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Web 2.0and
Social Media
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What is Web 2.0?
• Web 1.0 = One-way conversation– “Website”
• Web 2.0 = Two-way conversation– Visitor-generated content– Feedback and participation– Involve and interact
• “Business 101”– Know me, like me, trust me… do business with me
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social media is basically a
conversationhi whats up?
socialmedia
What Is Social Media???
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Using Networks Such As…
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More Popular Than E-Mail
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Objectives of Social Media
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Are You Blogging?www.blogger.com
www.wordpress.com
www.typepad.com
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
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Some Facebook Stats
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Twitter-iffic
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Twitter-iffic
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Twitter-iffic
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Twitter-iffic
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E-Mail Marketing
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Why E-Mail Marketing• Saves Time: Putting together a direct mail
campaign can take weeks vs. a matter of hours• Quick Response: Recipients can respond
instantly, meaning an immediate impact on sales• Lower Costs: 30x more effective at lead
generation than direct mail and avoids fixed costs like printing and postage
• Measurable ROI: You can see who clicks and visits your site to track activity and effectiveness
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Track Your Results!
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Some Cool Stuff…
• The following are all FREE services, available today, that will save time and create convenience in your busy life. Enjoy…
These areway cool!
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JingProject.com
• Provides free screen capture for images and video (up to 5 minutes)
• Share online or locally for training and education
http://www.jingproject.com
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GOOG 411
• Available with any phone• Say where you are
looking• Say what you are you
looking for• Automatically connects
http://www.google.com/goog411
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Google Alerts
http://www.google.com/alerts
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RSS Readers - Create your own Personal Newspaper!
• RSS = Really Simple Syndication
• Client software or a Web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and vlogs in a single location for easy viewing.
http://en.wikipedia.org/wiki/Aggregator
Questions or Copy of Slides
Eric CookCertified Internet Business Consultant
www.PoweredByWSI.com
(269) 841-5007
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