Market Research Driven Keyword Research

The Seven Different Kinds of Keywords

Lifting the keyword confusion.

Everything you ever wanted to know about market driven keyword research, (but didn’t know you were supposed to ask).

Keep it simple

200 million daily Google Searches

Amit Singhal (head information retrieval engineer) at Google claims that over 50% of the 200 million daily searches on Google are unique.

Missing Sales

• This means 50% of the online searches are the same old keyword phrases.

• Amazingly the second 50% of searches are completely unique requests, or they are people looking for the SAME products and services in a completely different way. (Phrased differently)

Missing Online Customers

• This makes online keyword behavioral research as important as keyword popularity research.

• Popular keywords are more expensive and more competitive than any other kind of keyword. It is best to find unique additional keywords that convert sales.

• Don’t get stagnant with your keyword list.

Theme Zoom Proprietary Keyword System

Learn about your online market with 7 keyword types:

1. Contextual keywords (current visible content and tags)2. Effective keywords (already used to find your site)3. PPC keywords (keywords already in campaign)4. Exotic keywords (discovered from drill down)5. Money keywords (already closed sales)6. Swiped keywords (borrowed from competitors)7. Invented keywords (water cooler untested ideas)

These is your Customized Keyword Database

Bonus Keyword Type

Site search keywords:

These are keywords people have typed into your site-search query box.

Contextual Keywords

Contextual keywords make up the overall content theme of your website. Not the same as single page keyword density analysis.

Expensive Popular Terms

• Theme Zoom is designed to help you develop content equity for expensive keywords so that you may eventually own them on natural search while still driving your business via PPC if necessary. .

Two types of search engine behaviors

Two types of search engine behaviors

General or Broad Terms

Specific, long tail, and expert verbiage terms

Furthermore

• Theme Zoom will help you develop a mindset that prevents duplicate spending and helps you to dominate your niche. Ultimately high Pay Per Click outspends are a temporary solution for a content problem

TZ Rewards

• We want your website to survive and THRIVE in the era of the “overly educated shopper”.

• We KNOW the changes that are coming down the pike.Speech retrieval is coming: http://singhal.info/

• LSI (latent semantic indexing) is only the beginning of the AI revolution.

• Audio and Video will dominate the search engines. This means that the search engines will become MORE educational than they already are.

• Google Video is still in Beta, but our associates are receiving huge amounts of traffic from people searching for educational materials who later PAY for products based on Authority Criteria. ( They view the teacher as trustworthy).