Jenn Deering Davis | Union Metrics #marketmovies
Market like the movies (without the studio budget)
Jenn Deering Davis, PhDCo-Founder and Chief Customer Officer
Union Metrics
@jdeeringdavis | jenn@unionmetrics.com#marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
TV Shows
Movies
Brands
Jenn Deering Davis | Union Metrics #marketmovies
Building interestPromoting discoveryEngaging with fans
Participating in real time Collecting feedback
Jenn Deering Davis | Union Metrics #marketmovies
#1Building Interest
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Content exhaust: Post behind-the-scenes content,
previews and sneak peeks
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Run contests and promotions to encourage participation
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
#2Promoting Discovery
Jenn Deering Davis | Union Metrics #marketmovies
Publish high quality content
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Capitalize on previous associations
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Use hashtags
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Try social advertising
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
#3Engaging With Fans
(Customers)
Jenn Deering Davis | Union Metrics #marketmovies
Encourage your fans by giving them exposure
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Give your brand some personality
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Have conversations with your customers
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
#4Participating in Real-Time
Jenn Deering Davis | Union Metrics #marketmovies
Live tweet events, like conferences
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Participate in tweet chats
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
Be a resource to answer questions in a timely fashion
Jenn Deering Davis | Union Metrics #marketmovies
#5Collecting Feedback
Jenn Deering Davis | Union Metrics #marketmovies
Use social media as a focus group
Jenn Deering Davis | Union Metrics #marketmovies
“It’s like having millions of producers working with you.”
-Simon Cowell, American Idol
Jenn Deering Davis | Union Metrics #marketmovies
Listen to your customers
Jenn Deering Davis | Union Metrics #marketmovies
Jenn Deering Davis | Union Metrics #marketmovies
But be judicious
Jenn Deering Davis | Union Metrics #marketmovies