Page 1
Jenn Deering Davis | Union Metrics #marketmovies
Market like the movies (without the studio budget)
Jenn Deering Davis, PhDCo-Founder and Chief Customer Officer
Union Metrics
@jdeeringdavis | [email protected] #marketmovies
Page 2
Jenn Deering Davis | Union Metrics #marketmovies
Page 3
Jenn Deering Davis | Union Metrics #marketmovies
Page 4
Jenn Deering Davis | Union Metrics #marketmovies
TV Shows
Movies
Brands
Page 5
Jenn Deering Davis | Union Metrics #marketmovies
Building interestPromoting discoveryEngaging with fans
Participating in real time Collecting feedback
Page 6
Jenn Deering Davis | Union Metrics #marketmovies
#1Building Interest
Page 7
Jenn Deering Davis | Union Metrics #marketmovies
Page 8
Jenn Deering Davis | Union Metrics #marketmovies
Content exhaust: Post behind-the-scenes content,
previews and sneak peeks
Page 9
Jenn Deering Davis | Union Metrics #marketmovies
Page 10
Jenn Deering Davis | Union Metrics #marketmovies
Run contests and promotions to encourage participation
Page 11
Jenn Deering Davis | Union Metrics #marketmovies
Page 12
Jenn Deering Davis | Union Metrics #marketmovies
#2Promoting Discovery
Page 13
Jenn Deering Davis | Union Metrics #marketmovies
Publish high quality content
Page 14
Jenn Deering Davis | Union Metrics #marketmovies
Page 15
Jenn Deering Davis | Union Metrics #marketmovies
Capitalize on previous associations
Page 16
Jenn Deering Davis | Union Metrics #marketmovies
Page 17
Jenn Deering Davis | Union Metrics #marketmovies
Use hashtags
Page 18
Jenn Deering Davis | Union Metrics #marketmovies
Page 19
Jenn Deering Davis | Union Metrics #marketmovies
Try social advertising
Page 20
Jenn Deering Davis | Union Metrics #marketmovies
Page 21
Jenn Deering Davis | Union Metrics #marketmovies
#3Engaging With Fans
(Customers)
Page 22
Jenn Deering Davis | Union Metrics #marketmovies
Encourage your fans by giving them exposure
Page 23
Jenn Deering Davis | Union Metrics #marketmovies
Page 24
Jenn Deering Davis | Union Metrics #marketmovies
Give your brand some personality
Page 25
Jenn Deering Davis | Union Metrics #marketmovies
Page 26
Jenn Deering Davis | Union Metrics #marketmovies
Have conversations with your customers
Page 27
Jenn Deering Davis | Union Metrics #marketmovies
Page 28
Jenn Deering Davis | Union Metrics #marketmovies
#4Participating in Real-Time
Page 29
Jenn Deering Davis | Union Metrics #marketmovies
Live tweet events, like conferences
Page 30
Jenn Deering Davis | Union Metrics #marketmovies
Page 31
Jenn Deering Davis | Union Metrics #marketmovies
Participate in tweet chats
Page 32
Jenn Deering Davis | Union Metrics #marketmovies
Page 33
Jenn Deering Davis | Union Metrics #marketmovies
Be a resource to answer questions in a timely fashion
Page 34
Jenn Deering Davis | Union Metrics #marketmovies
#5Collecting Feedback
Page 35
Jenn Deering Davis | Union Metrics #marketmovies
Use social media as a focus group
Page 36
Jenn Deering Davis | Union Metrics #marketmovies
“It’s like having millions of producers working with you.”
-Simon Cowell, American Idol
Page 37
Jenn Deering Davis | Union Metrics #marketmovies
Listen to your customers
Page 38
Jenn Deering Davis | Union Metrics #marketmovies
Page 39
Jenn Deering Davis | Union Metrics #marketmovies
But be judicious
Page 40
Jenn Deering Davis | Union Metrics #marketmovies