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Effective Recruiting with LinkedIn

Mark WilliamsMr LinkedIn!

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I don’t work here!

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MISSION:

“Connect the world’s professionals

to make them more productive and

successful”

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80M+ members

USA: 52%

CAN: 4%

BRZ:2%

EU: 25%

IND: 8%

AUS: 2%

+3M / month, 1 new member / second

Truly Global

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Year Members (MM)

2003 0.85

2004 1.6

2005 4.4

2006 8.5

2007 10

2008 33

2009 57

2010 90+

General Network Information

80M+ professionals

1M new members every 10 days, 1+per second

Over 200 countries, 6 languages, 150 industries

Quick Stats

1B monthly pageviews

38M monthly global uniques

1.6M unique visitors to homepage daily

Linkedin: Global Internet Business Platform

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Average user is 43 yrs, 15 years experience

1 billion people searches performed last year

Over 700,000 groups

100,000 users join a group every day

Statistics

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LinkedIn: Three Business Lines

OnLine Marketing Solutions Hiring Solutions

Value added membershipJob postings

High margin

Largest B2B publisher - Larger than FT, Economist and NYT combined

Highly targeted and relevant

Matching Talent and opportunity

Passive vs Active

Massive value

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http://talent.linkedin.com

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Your Professional Network

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Groups = Communities

5 million healthcare

professionals on LinkedIn

Engage with customers

Primary purpose is as an

information resource &

discussion forum.

B2B marketing tool

Improves Philips brand

recognition

Talent pool approaching 20,000

members

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What Next?

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Making Contact

Pick up the phone!

LinkedIn message (connection, groups, open link)

Inmail (upgraded & corporate accounts)

Introduction

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Introductions

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Example

Needed credible names in

her industry to attract

funding.

Joined 6 groups, posted in

discussions

40 replies

8 excellent contacts

Ex Giorgio Armani MD &

current Kelkoo Marketing

Director are now on her

board!

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Do you have a social media policy?

Who owns & manages your company profile?

What do the profiles of your employees say about your

company?

How many groups are ‘owned’ by employees

What procedures are in place for new starters?

What procedure do you have on exit?

Are you making full use of your corporate ‘network’?

Corporate use of LinkedIn

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5 TIPS

1. Build a great profile

2. Build an effective network

3. Join many groups

4. Leverage your employees networks

5. Get involved

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A Professional Network “put to work”

Q&A?

Email mark@etn-training.co.ukLinkedIn – Link2mark.co.ukTwitter – Mr_LinkedinBlog – http://mrlinkedIn.wordpress.com

Video tips – www.youtube/mrlinkedin