Personal Branding and Personal Branding and the the PowerPower of the Internet of the Internet

Mark KrupinskiCommunity Manager

Background on Mark

Community Manager for Rasmussen Inc. and VP of doterati

Social media fiend since December of 2004

Over 13 years of operations and project management in the travel and educational industries

doterati interests are professional networking and education

Quick Questions

Who is Online?

Who is on…?

What is “Brand“?

Personal “Brand“?

Word of Mouth

Honda CRV

Birgit & Joe

Led to…

Mark & SusanVanessa & Sarunas

Karen & JohnEllen

$24K led to $96K more

twitter

Est. March 2006

Blog Business SummitOctober 2006

2008 AloneUp 752%

4.43 Million Unique Users

Professional References

The Past Today

A Brave New World

Social Media

The Wild, Wild West

What Happens Online…

Don‘ts

What Would Your “Mother” Say?

You Control

What You Write

Your Friends

Your Groups

Your Privacy Setting

What Can You Do?

Google

Google Alerts

Aggregation Sites

Clean it Up

"Dress for the Job You Want"

Community Manager Concept

Starting in 2006…

Brand Monitoring

Internal Online Community

Social Media Strategy

Online Recruiting

Social Media Benefits

Listening

Knowledge

Engagement

Productivity

Confidential / Mark Krupinski

RSS Feeds

RSS Reader

Research

Interact

Everything matters

Nothing Matters

"Dress for the Job You Want“

Take Advantage

Key Takeaways of Social Media

Confidential / Mark Krupinski

Any Questions?

Thank You

Mark Krupinskimark.krupinski@gmail.com@markkrupinski

Photo Creditshttp://www.flickr.com/photos/adjourned/2738589331/ http://www.flickr.com/photos/crazytales562/2581985760/ http://www.flickr.com/photos/ronin691/2531231975/ http://www.flickr.com/photos/ronin691/2531231975/ http://www.flickr.com/photos/revdancatt/535514134/ http://www.flickr.com/photos/vitorcastillo/2994723741/ http://www.flickr.com/photos/mamjodh/2577384815/ http://www.flickr.com/photos/8777152@N05/1462766349/ http://www.flickr.com/photos/jurvetson/3346659199/ http://www.flickr.com/photos/avlxyz/109566039/ http://www.flickr.com/photos/jenny-pics/2745280468/ http://www.flickr.com/photos/wurzle/659315/ http://www.flickr.com/photos/49024304@N00/2666997907/in/set-72157603422067338/ http://www.flickr.com/photos/earthandeden/865393933/ http://www.flickr.com/photos/srboisvert/728444428/ http://www.openforum.com/marketing/video_hearitfortheblog.html http://www.flickr.com/photos/bohman/210977249/ http://www.flickr.com/photos/bohman/210977249/ http://www.flickr.com/photos/moriza/96724309/ http://www.flickr.com/photos/wonderferret/1079538726/ http://www.flickr.com/photos/loopzilla/2203595978/ http://mashable.com/2009/01/09/twitter-growth-2008/ http://www.flickr.com/photos/takomabibelot/472933624/ http://www.flickr.com/photos/eridius/68121583/ http://www.myspace.com/index.cfm?fuseaction=userTour.home http://www.facebook.com http://twitter.com/ http://www.flickr.com/photos/powerbooktrance/64059767/ http://www.ted.me/about/ http://www.flickr.com/photos/demiace/190365145/ http://www.flickr.com/photos/pagedooley/2483895370/ http://www.flickr.com/photos/aheram/409863531/ http://www.cyberbuzz.com/2008/05/07/5-ways-to-save-face-with-facebook/ http://www.flickr.com/photos/glauser/2246890122/ http://www.flickr.com/photos/coxy/2358433454/ http://www.flickr.com/photos/rileyroxx/244499061/ http://www.flickr.com/photos/browneye/3010300312/ http://www.flickr.com/photos/imjosh/476232597/ http://www.flickr.com/photos/brymo/1369562203/ http://www.facebook.com/people/Mark-Krupinski/571399679#/pages/IZEA/27801546830?sid=c8e1b22212438a2d37677e366aae5f56&ref=search