Mark Krupinski's Personal Branding and the Power of th Internet Talk From Employment Guide Orlando...
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Personal Branding and Personal Branding and the the Power Power of the of the Internet Internet Mark Krupinski Community Manager
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17-Oct-2014 -
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Mark Krupinski, VP of doterati, spoke at the Orlando Employment Guide;s Job Fair on Thursday, April 16th. Mark gave a compelling talk on Personal Branding and how to leverage the Internet to find a job and keep a job.
Transcript of Mark Krupinski's Personal Branding and the Power of th Internet Talk From Employment Guide Orlando...
Personal Branding and Personal Branding and the the PowerPower of the Internet of the Internet
Mark KrupinskiCommunity Manager
Background on Mark
Community Manager for Rasmussen Inc. and VP of doterati
Social media fiend since December of 2004
Over 13 years of operations and project management in the travel and educational industries
doterati interests are professional networking and education
Quick Questions
Who is Online?
Who is on…?
What is “Brand“?
Personal “Brand“?
Word of Mouth
Honda CRV
Birgit & Joe
Led to…
Mark & SusanVanessa & Sarunas
Karen & JohnEllen
$24K led to $96K more
Est. March 2006
Blog Business SummitOctober 2006
2008 AloneUp 752%
4.43 Million Unique Users
Professional References
The Past Today
A Brave New World
Social Media
The Wild, Wild West
What Happens Online…
Don‘ts
What Would Your “Mother” Say?
You Control
What You Write
Your Friends
Your Groups
Your Privacy Setting
What Can You Do?
Google Alerts
Aggregation Sites
Clean it Up
"Dress for the Job You Want"
Community Manager Concept
Starting in 2006…
Brand Monitoring
Internal Online Community
Social Media Strategy
Online Recruiting
Social Media Benefits
Listening
Knowledge
Engagement
Productivity
Confidential / Mark Krupinski
RSS Feeds
RSS Reader
Research
Interact
Everything matters
Nothing Matters
"Dress for the Job You Want“
Take Advantage
Key Takeaways of Social Media
Confidential / Mark Krupinski
Any Questions?
Photo Creditshttp://www.flickr.com/photos/adjourned/2738589331/ http://www.flickr.com/photos/crazytales562/2581985760/ http://www.flickr.com/photos/ronin691/2531231975/ http://www.flickr.com/photos/ronin691/2531231975/ http://www.flickr.com/photos/revdancatt/535514134/ http://www.flickr.com/photos/vitorcastillo/2994723741/ http://www.flickr.com/photos/mamjodh/2577384815/ http://www.flickr.com/photos/8777152@N05/1462766349/ http://www.flickr.com/photos/jurvetson/3346659199/ http://www.flickr.com/photos/avlxyz/109566039/ http://www.flickr.com/photos/jenny-pics/2745280468/ http://www.flickr.com/photos/wurzle/659315/ http://www.flickr.com/photos/49024304@N00/2666997907/in/set-72157603422067338/ http://www.flickr.com/photos/earthandeden/865393933/ http://www.flickr.com/photos/srboisvert/728444428/ http://www.openforum.com/marketing/video_hearitfortheblog.html http://www.flickr.com/photos/bohman/210977249/ http://www.flickr.com/photos/bohman/210977249/ http://www.flickr.com/photos/moriza/96724309/ http://www.flickr.com/photos/wonderferret/1079538726/ http://www.flickr.com/photos/loopzilla/2203595978/ http://mashable.com/2009/01/09/twitter-growth-2008/ http://www.flickr.com/photos/takomabibelot/472933624/ http://www.flickr.com/photos/eridius/68121583/ http://www.myspace.com/index.cfm?fuseaction=userTour.home http://www.facebook.com http://twitter.com/ http://www.flickr.com/photos/powerbooktrance/64059767/ http://www.ted.me/about/ http://www.flickr.com/photos/demiace/190365145/ http://www.flickr.com/photos/pagedooley/2483895370/ http://www.flickr.com/photos/aheram/409863531/ http://www.cyberbuzz.com/2008/05/07/5-ways-to-save-face-with-facebook/ http://www.flickr.com/photos/glauser/2246890122/ http://www.flickr.com/photos/coxy/2358433454/ http://www.flickr.com/photos/rileyroxx/244499061/ http://www.flickr.com/photos/browneye/3010300312/ http://www.flickr.com/photos/imjosh/476232597/ http://www.flickr.com/photos/brymo/1369562203/ http://www.facebook.com/people/Mark-Krupinski/571399679#/pages/IZEA/27801546830?sid=c8e1b22212438a2d37677e366aae5f56&ref=search
