Post on 31-Dec-2015
description
Mark A. D. Long, Ed.D.Health Promotion Program
Navy Environmental Health Center
Rebirth of Cigars
Stogies aren’t just for old fogies anymore!
Media blitz and successful marketing campaign to
remake cigars as positive
Cigars promoted as trendy!
Smoking cigars marketed as fine wine
Cigar Industry Goals
Create new cigar smokers among various groups - youth, women, military, athletes . . .
Promote cigar as symbol of “success”
Develop new cigar role models
Cigar viewed as status symbol
Marketing of Cigars as “Elegant Entertaining”
Promotion of Cigars via –
Cigar bars
Cigar dinners
Cigar night out/parties
Cigar specialty stores
Cigar magazines
Use of Media to Promote Cigars
Movies
Magazines
Television
Hollywood stars
Media Portrayal of Cigars as
Sexy
Glamorous
Prestigious
Chic
Effects of Cigar Media Campaign
Developed new cigar smokers
Cigar smoking viewed as acceptable, cool and as positive activity
What the Cigar Industry Doesn’t Want You to
Know! Influenced and shaped our thinking and our behavior
They know how to hook you!
Created a new generation of addicted smokers
Used similar marketing campaign with cigarettes in 1940’s, 1950’s, 1960’s . . .
Know how to make “Big Profits”
What the Cigar Industry Doesn’t Want You to
Know! Cigars usually contain up to 4,000 chemicals!
Cigars have more tar than cigarettes!
Cigar Tar is more carcinogenic than cigarette tar!
CHEMICALSandTAR
POISON
Cigars generally contain up to twelve times the amount of nicotine as do cigarettes!
Cigars have more than thirty times the carbon monoxide of one cigarette!
What the Cigar Industry Doesn’t Want You to
Know!
A Large Cigar is Equivalent to --
4 to 5 cigarettes in nicotine
15 cigarettes in tobacco
25 cigarettes in carbon monoxide
=
Cigars are not a safe alternative to smoking
cigarettes!
Cigars are addicting!
Nicotine is a powerful psychoactive drug
Some cigars contain as much as 20 grams of nicotine, compared to about 15 grams in an entire pack of cigarettes
Cigars
Oral cancer
Lung cancer
Throat cancer
Cigar smokers are at GREATER RISK for
Effects of Cigars
A cigar has been called “a fire at one end and a
fool at the other”
Horace Greeley
Physically and Mentally Fit
Hard Charging
Takes Care of his Buddies
Non Smoker!
An OUTSTANDING Sailor and Marine is --
Encourage others to quit!
Don’t start smoking cigars!
Quit!
What can do you do?
Need another reason to quit smoking cigars?
Impotence