Mariana martinez

Selected Business Article:

“The design firms pioneering space suit fashion”http://www.bbc.co.uk/news/business-23947790

Mariana Martinez Professor Klinkowstein

Russian man owns space suit companyHumble beginnings challenge successInnovative design brings fame

Mr. Southern shows off suit to NASA

Personal Ethnographic Research

• Marketing students analyzed products

• Each student wrote down each detail of product

• Asked them how their observations helps them learn

• Entrepreneurs started a video

company

• Mentioned that competition is biggest challenge

• Looked for ways to stand out

Part B

Technology