Selected Business Article:

“The design firms pioneering space suit fashion”http://www.bbc.co.uk/news/business-23947790

Mariana Martinez Professor Klinkowstein

Russian man owns space suit companyHumble beginnings challenge successInnovative design brings fame

Mariana Martinez Professor Klinkowstein

Mr. Southern shows off suit to NASA

Mariana Martinez Professor Klinkowstein

Personal Ethnographic Research

• Marketing students analyzed products

• Each student wrote down each detail of product

• Asked them how their observations helps them learn

Mariana Martinez Professor Klinkowstein

Mariana Martinez Professor Klinkowstein

• Entrepreneurs started a video

company

• Mentioned that competition is biggest challenge

• Looked for ways to stand out

Part B

Mariana Martinez Professor Klinkowstein