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March-April 2013VOL. 3 • ISSUE 3 • `100
A Pap
rika Med
ia presen
tation
DESIG
N M
ATR
IX • M
AR
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-AP
RIL 2
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PEOPLE • L I FESTYLE • DES IGN • INTER IORS
Vivek BholeThe purpose of this profession is innovation. So if you are not innovative you cannot be in this profession.
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Publisher : Karan Jhunjhunwala
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EDITORIAL
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A & venture
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10 DESIGN MATRIX • NOVEMBER-DECEMBER 2012
N O T EEDITOR’S
Now follow us on www.facebook.com/DesignMatrixMagazine
Holi is right on the threshold. Being an Indian Holi is associated with our
diff erent sentiments. Dominant among them is its eternal relationship with
colours. Thus, in this season of festivity when everything is so vibrant let us
indulge in what our vivid world of architecture and design unfold before us.
Beyond the apparent level lies deeper understanding. And thereby with time we
realise that the world of architecture is also not about the evident alone. There are
more to it, where factors like being ‘smart’ and ‘energy conscious’, deserve special
signifi cance. And in order to accommodate all these factors what is required is the
right inspiration with perfect dedication! Our Cover Story shows that it is not an easy
endeavour to be a leading architect and that too with such a wide range of diverse
projects in the success bag. Our Cover Story celebrates this undaunting spirit of hard
work along with being innovative.
Taking the above cue, ‘innovation’ is the way to go. Unless you stand out, you
are pushed out of the highly competitive game. Thus, as you turn the pages of this
edition you are sure to encounter this spirit of innovation. Surfi ng through a diverse
spectrum ranging from Creative Ideas, where we salute ‘Reconnective Healing’ to
Infrastructure Design, where perfection is the key word, what we comprehend is that
‘innovation’ is the need of the hour. A true applause to the concept and execution
of this sprit of ‘innovation’.
Chandreyee Bhaumik
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NOVEMBER-DECEMBER 2012 • DESIGN MATRIX 11
S
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12 DESIGN MATRIX • NOVEMBER-DECEMBER 2012
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NOVEMBER-DECEMBER 2012 • DESIGN MATRIX 13NOVEMBER-DECEMBER 2012 • DESIGN MATRIX 13
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CONTENTS
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MARCH-APRIL 2013 • DESIGN MATRIX 19
62
24
110
76
IN FOCUSMr. Madhab Prasad Jhunjhunwala talks about aluminum extrusions in Building & Construction (B&C) pg 84
DESIGN INSIGHTStudio An-V-Thot-Architects’s perfect art of giving expression to feelings pg 90
DESIGN ASPECTAV Design Studio’s way of translating a person’s dream into reality pg 96
DESIGN PROMOMondo Casa presents a novel Wedgwood collection. A look at that pg 102
CREATIVE IDEASThe unbeaten path that Cosmic Heart Gallery stands for pg 110
EVENT REPORTHighlights from the event ‘Birla White YuvaRatna Awards for Architects and Engineers’ pg 118
PRODUCT LAUNCHKeeping you up-to-date with products to woo your design senses. pg 121
COVER STORYExcerpts from the interview with Vivek Bhole, a leading architect, along with architectural and interior projects pg 24
CURTAIN RAISERA preview of fensterbau/frontale india, an event organised by Indo-German Chamber of Commerce (IGCC) pg 48
RESIDENTIAL DESIGNA journey from conception to creation of Aggarwal Residence in Kota, Rajasthan pg 50
GLOBAL EYEHarsha Kotak off ers a treat in Spain, especially halting on the architectural landmarks pg 62
INFRASTRUCTURE DESIGNThe vast range of off erings from Bharat Flooring pg 72
LUXURY DESIGNThe exotic collection of furniture from Nostalgia Enterprises that makes a house into an ideal ‘home’ pg 76
A step ahead...
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20 DESIGN MATRIX • MARCH-APRIL 2013
We would love to have your views, comments and/or suggestions on what you would like to see or read in our pages. Please email to: cbhaumik@designmatrix.co or write to Design Matrix, MRJ Creations Pvt. Ltd., C-201 Shyam Kamal
Agarwal Market, Vile Parle (E), Mumbai-400 057 or Call on 022-26187132.
January-February 2013VOL. 3 • ISSUE 2 • `100
A presentation
PEOPLE • L I FESTYLE • DES IGN • INTER IORS
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MARCH-APRIL 2013 • DESIGN MATRIX 21
Hello and congratulations for the wonderful
work you are doing! Have been following your
magazine since very long and I must mention
that its outstanding. The content of every
article is not just diff erent but extremely
interesting, new and informative, unlike the
other magazines of this genre.
I am a 2010 graduate in architecture
and have been working since then. I also
do photography as a hobby. I love to read
and I always had interest in architectural
appreciation, criticism and architectural
journalism. Have been reading most design
and architecture magazines and I fi nd
most below standard as far as content,
pictures and editing is concerned.
Thanks a lot and keep up the awesome
work you do.
Swati GroverNew Delhi
This issue of the Design Matrix was impressive
with its diversity and design superiority. The
issue had sterling stories and unique themes,
but what really made an impact was how
each story fl owed into another, creating a
magical reading experience. I was totally
awed by the Bharatnatyam Chair by Asad
Firdosi (all his other creations too are drool-
worthy) ,Gayathri’s spiritual paintings, Punam
Kalra’s Pyramid composition, Anjali Mody’s
tables resembling stacked fi rewood, and
Dinesh Kurekar’s timeless tapestry. Having
a car addict little son, I can imagine what a
treat the Car Museum in Hyderabad would
be, thanks for featuring such a design haven
and new destination. Thanks also for the
insight in the lead story of foreign designers
adding value to Indian projects, with design
sensibilities crossing borders, we are truly
one global world with regional nuances.
Smitha Rajeev Kottayam
While going through your magazine, I got
introduced to fensterbau frontale india 2013,
a trade fair organised by the Indo-German
Chamber of Commerce (IGCC). I have learnt
that this event will serve as a best platform
for the ideal business meet. And now, I will be
interested to visit the exhibition as this will
defi nitely suit my purpose. Congratulations
and keep up the good work.
Rakesh GandhiMumbai
First of all let me congratulate you for all
the outstanding issues that you bring. This
magaine not only stands apart but also sets
the benchmark for the industry. Quality text
coupled with interactive and informative
pictures are treat to read. The well written
features and interviews impart a fruitful
information on the industry trends.
Ashish GuptaBengaluru INB
OX
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24 DESIGN MATRIX • MARCH-APRIL 2013
Coverstory
It is not the talent alone that makes a man the leader in his industry. It is his fi rm determination with strong conviction that makes all the difference. Ar. Vivek Bhole, CMD, Vivek Bhole Architects Pvt Ltd, in a candid tete-e-tete with Chandreyee Bhaumik shares his journey.
VIVEKBHOLE
Ar. Vivek Bhole, a topper in architectural design throughout his col-
lege years has innovated his style of design and presentation. In the
early years of his architectural career he developed a wide range of
experience in various diverse projects in India and abroad. The same enthu-
siasm and sincerity that began as NEO MODERN continued to form a new
style, which is now recognized as VIVEK BHOLE ARCHITECTS PVT. LTD.
A strong and skillful entrepreneur he has played an integral role in guiding
the fi rm’s expansion and ensuring that the highest standards of coordination,
technical innovation and design quality are maintained. His relentless pursuit
for excellence in client service to deliver progressive and quality design has
been instrumental in building long term relationship with the clients.
His success mantra has been sheer hard work, dedication, ingenious
vision and out of box thinking.
Ar. Vivek Bhole believes that Architecture is a team sport. The fi rm,
his creative hub has a extensive portfolio of more than 500 plus ongoing
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MARCH-APRIL 2013 • DESIGN MATRIX 25
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26 DESIGN MATRIX • MARCH-APRIL 2013
projects in India & abroad. The team operates from Head offi ce in
Mumbai and branch offi ces in China, New Delhi, Jaipur and Jalga-
on. The fi rm is supported by the expertise of over 200 employees
and associates as Architects, Interior designers, Engineers, Liason-
ing Professionals, Graphic Designers, Revit Designers and Admin-
istration staff working in coordination and complete sync to pro-
vide exemplary design output.
Today Architect Vivek Bhole has become a brand for excel-
lence in the fi eld of Architecture and is considered one of the lead-
ing Architects in India. A strong proponent of sustainable design,
his impressive portfolio showcases the seamless integration of
innovative, sustainable and effi cient designs in Architecture.
Excerpts from interview...How did you nurture your dream of architecture?While studying in school a friend of mine decided to appear for
elementary drawing exam. Inspired by him I also decided to do
the same. Ironically my friend could not clear the exam but I did
well and passed. And thus began my interest in drawings. While I
was exploring the newly found creative interest, my elder brother
Milind Bhole secured admissions for Diploma in Civil Engineering
and advised me to become Production Engineer.
During Diwali vacation of class 8th, I joined Deepak Industries
in the Industiral Area of Jalgaon. In my short stint of 15 days as a
helper, I learnt a lot about the job and realized that this was not a
profession of my choice.
Later, in my 9th and 10th grade, I worked part-time with
Architects Arun Bhole & Ar. Ashok Dahad. Where I learnt the
nitty-gritty’s of the profession. Mainly at Ar. Dahad’s offi ce, I
gained experience from the entry level working as offi ce boy to
a draughtsman. Also moved on to do outline on the site. While
appearing for the entrance exam for Architecture, my drawings
presented to the examiners were highly appreciated. Seeing the
maturity of the drawings they commented that it was equivalent
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MARCH-APRIL 2013 • DESIGN MATRIX 27
What is your success mantra?I think it is the attitude that is most important. By attitude, I mean
three things: attitude towards yourself, attitude towards people
and attitude towards your work. When I am referring to attitude
towards yourself, I mean that the person should be devoid of any
form of superiority or inferiority complex. Thus, one should not let
one’s ego go beyond its limits. One has to be confi dent enough
and be settled in one’s own approach. In other words, I believe
the person should be down to earth. Further, when I refer to atti-
tude towards people I mean positive attitude towards people with
whom one is working. There are so many ways for achieving it. And
I believe giving and taking respect is one of them. Lastly, when
it comes to attitude towards work one has to be very optimistic
along with being a hard worker. It is only hard work that can give
success to a person and there is no substitute to hard work.
In addition, we must remember that it is not only knowledge
but also the right skill set that is important. Further, consistency is
to the drawings made by a 3rd year student of architecture. Thus
securing my admission at J.J. School of Architecture.
What has been your inspiration?During my student days very few options were available in creative
fi eld. I always wanted to venture in to one. Certainly I was not very
keen on painting or fi ne arts or anything of that sort Something per-
taining to design had always fascinated me. Production engineering
was a subject of my taste since it related to my creative fondness.
I had some technical background from my father’s side. He
was a kind of electronics engineer. But by profession he was a full
time farmer. During my childhood days I had seen him working
with radios. We used to gather around him and see what he was
doing. Further, my uncle was into construction. One can say that
my family had technical lineage. But, I would always say that my
actual interest grew when I saw my brother’s drawings and studied
his books.
From L-R: Ujwala and Rajesh Kumthekar, Vivek Bhole with wife Yogita
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28 DESIGN MATRIX • MARCH-APRIL 2013
the key funda to reach the next level so it is vital that we should
always keep in mind that it is a continuous eff ort and not one time
eff ort for a person to be successful in true sense.
What is the right metrics of being successful?Success for me is a relative term . A truly successful person is not
the one who considers himself successful nor the one who is
judged successful by others. However, the real success lies in satis-
fying one’s own conviction.
What is a smart design for you?Here, by ‘smart’ we refer to something that
is creative, doing something conventional
in an unconventional manner and of course
with the element of rationality intact. There
are several examples that I can give for this.
For example, there is a very simple way of
designing a chair and I can be extremely
creative about designing a new chair. But
what is essential is that it cannot be uncom-
fortable since it is related to human needs.
Human needs are always defi ned. There-
fore, when we are designing something
related to human beings, then it is their
comfort which is the fi rst priority.
Along with this, in doing something creative, one has to be
unconventional in one’s execution. But, on this ground, we can-
not aff ord to lose the elements of rationality or functionality. An
amalgamation of all the above factors is a smart design to me.
How important is ‘innovation’ for you?The purpose of this profession is innovation. So if you are not inno-
vative you cannot be in this profession. In other words you might
not be successful in this profession at all.
There is always a diff erence between a grand structure and a smart one. How would you diff erentiate the two?I believe that making a smart design is like fi nding a 1: 1 lakh chance.
And since it has rationality working behind it, people consider it as
one of the viable options. Now, it depends upon you how do you
fi nd the most diffi cult option that is rational enough to be called
as ‘smart’.
On your priority scale where does customers’ needs come?
An effi cient professional should be
endowed with the responsibility of guid-
ing his clients well. Most of the time one
may not come across clients, who are
open to ideas. They will come with their
preconceived notions and their respective
thought processes.
They will come to an architect and say
“I want this and can you make it?” So, the
architect becomes the person, who has to
draft their ideas. A good professional archi-
tect is like a good doctor and the client his
patient. The patient’s job is to report the
problem and a doctor’s responsibility lies in addressing the patients’
needs. The way I handle my clients is that I ask them to tell me pre-
cisely their needs and I try to fi nd suitable solutions for them. There
is always a situation where either I convince them or get convinced.
This results in healthy idea generation.
You have been working with both Indian as well as international clients. How well do you customise the Indian needs?If one considers a vast country like India, the attitudes and ap-
“I think it is the attitude that is
most important. By attitude, I mean
three things: attitude towards yourself, attitude towards
people and attitude towards your work.”
If not architect: Programmer
Message to young generation of architects:
Attitude, hard work and consistency
Signature style: Always modern
Attitude you look in your colleagues:
Integrity, focus and sincerity
You detest: My back pain
Things that you would never leave while
coming to work: My ipad, laptop and cell
phone
Book that turned your life: Atlas Shrugged
Habit that cannot be isolated from you:
Reading
Reading habit: At the moment I am read-
ing three books simultaneously
Favourite movie: Lord of the Rings
Favourite holiday destination: Phuket
Fetish for: Programming
Can splurge on: Technology
Foodie: Baingan bharta prepared by my
sister
Lucky number: 6
Lucky colour: Blue
Birthday: November 6
Strength: I can be very focussed. When
I target something I try to achieve that
almost at any cost
Priority scale: I follow variable prior-
ity in life. Almost after every 6 months I
change my priority
Resolution at the moment: Shifting to the
new offi ce
Do you want your children to be architects
too? I want them to but I will not force
them
Message to the readers of DesignMatrix:
Recognise what are the ‘plus’ and ‘minus’
points in you. Focus on them and con-
vert all your negatives into positives.
Rapid fi re
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MARCH-APRIL 2013 • DESIGN MATRIX 29
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30 DESIGN MATRIX • MARCH-APRIL 2013
“Certainly I was not very keen on painting or fine arts or any thing of that sort. But something pertaining to design had always fascinated me.”
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MARCH-APRIL 2013 • DESIGN MATRIX 31
proaches are diverse. Even in a state like Maharashtra the archi-
tecture is not same everywhere. So, depending upon the culture,
the requirements, climate, environment, local materials available,
fi nancial viability of the projects & the approvals from the local
authorities, the architecture diff ers from place to place. When we
were doing the project in Spain, it was expected that we had to
satisfy the local technical council. While constructing a structure
on the hill top we had to consider how the structure will be viewed
from the beach below. Therefore, we had to consider all these fac-
tors. There were other considerations too
How do you balance your personal and the professional schedule?When I had started I was working almost 18 hours a day. Even after
marriage I was working till 2 o’clock at night! I agree, initially, it
was very diffi cult. It was a kind of a small set up, where I had to do
almost everything. If you are asking about personal life my fi rst
movie after marriage was after one and a half years! Then, once
the set up grew the work got delegated.
There are diff erent teams to handle dif-
ferent types of work. My professional and
personal life is more balanced now.
How important is team work for you?I always believe that if you want to achieve
big you need to have an effi cient team.
Without a good team one cannot achieve
anything in profession or anywhere for
that matter. There are diff erent clauses
that I follow for team development. Del-
egation is one of the primary keys. Next,
specialization is one that I really believe in.
In a professional’s offi ce the work is both
well delegated and specialized. Hence, we
have tried to divide our offi ce in several specialized teams. There
are teams that are doing municipal drawings and they are special-
ized in that. Further, the teams that are making working drawings
focusing only on that. Next, those who are designing have been
taught their specialized areas (either residential, commercial, retail
etc). Again, in the team we have combinations. Thus, it is much like
forming a cricket team. You need to have good bowlers, effi cient
batsmen, fi elders, and one very effi cient wicket keeper. This is how
a proper and effi cient team is formed.
In this age of specialisation, your experience of work has varied all across the verticals. Is this the other name of effi ciency at multi tasking? In today’s world, if we are constructing a hospital then there will
be a hospital consultant on board, who will be advising us on the
nitti gritty pertaining to the hospital structure. Further in any spe-
cialized buildings most of the times, we use the same material &
fl oor planning principles. So, the only aspect that changes is the
intricate technical detailing. For that purpose various consultants
are working with us. After completion of 3-4 projects of this sort,
we ourselves become experts and guide with our knowledge.
Elaborate on the few challenges that you have faced.I consider every project as a challenge. It is like solving a puzzle.
A skillful person can solve a puzzle in lesser time. But, we must
remember that there are multiple ways of solving it. So, one will
have to fi nd out the best possible option for one particular project
design. And in this regard, it is worth mentioning that, as far as the
designing of any project is concerned, we have not faced anything
that cannot be solved.
In the profession of architecture the biggest challenges lies
in satisfying the Government’s requirements. One can handle
the technical intricacies or the clients’ needs but the Government
agencies, their bye-laws keep on changing in India.
Therefore, the approval process that
we are following needs to be re-looked
at. There are fi xed processes abroad,
where architectural content has got some
importance. Unfortunately, here in Mum-
bai in the approval process prevention of
possibility of misuse gets primary empha-
sis. In this is the importance of architec-
ture is lost.
What made you name your company as ‘Neo Modern’?The name has come from my architec-
tural learning. When I was in my fi rst and
second year of architecture the Post Mod-
ern Movement of architecture was just
over. It was at this time a new theme was
developing that was called ‘de constructivism’. We were extremely
impressed with the style and wanted to follow that. As students
we used to study architects all across the world and explored and
appreciated their designs. Most of my classmates were following
de constructivism or geometric expressionism, complex organic
geometry into architectural design. In this context I would like to
mention that our professors were very positive about accepting
new ideas. There was this style, common to all, known as ‘neo mod-
ern’. Thus, when I started practicing I thought that ‘neo modern’ (a
general term) was better suitable than something in particular.
How well do your projects speak of energy conservation? When I started looking at energy friendly design or the projects
that would reduce carbon footprint, I had already seen and stud-
ied few platinum rated & pre-certifi ed buildings. For the fi rst time
“I consider every project as a
challenge. It is like solving a puzzle. A skillful person can solve a puzzle in
lesser time. But, we must remember that
there are multiple ways of solving it.”
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ideas that can be integrated with socially responsive architecture &
yet be functional ethically. There are so many ideas that people can
use but most of the time we fi nd that making zero carbon footprint
building in places like Mumbai is becoming extremely diffi cult.
Fast forwarding your life, where do you see yourself in the next 10 years?I believe that we are still at the fi rst few steps of architecture where
we are still competing with the local architectural fi rms. Maybe we
have got big projects where international architects are competing
with us. But, this is happening in India. In the future I would like to
go abroad and compete with them in their country.
Excerpts from interview of Ar. Yogita Vivek Bhole...How does personal relationships impact the professional?In both our personal and professional relationship, there is a com-
mon factor which is called friendship. I feel myself to be lucky
enough to share a strong bond of friendship with my husband. I
started my career as an architect working under him. We under-
stand each other’s strength and weakness & both of us change the
role of leader and follower accordingly.
Are there any creative diff erences in profession between you and your husband ?I remember very few situations where we had creative diff erences.
When he explains the concepts to me and at times when I feel it
is impossible to achieve the results on those concepts, I just com-
pletely trust his creative abilities and fi nd that most of the time his
concepts are rational. Thus the bond of faith increases every time
and the diff erences get automatically resolved.
Kindly elaborate on the fact whether its easy to be a woman on top?In our college we have been taught how to design and execute.
Our parents have taught us to be good home makers but we
have never been trained to be a business woman and adminis-
tration expert. But when the responsibility is on your head you
learn things fast, so did I. In Indian society the priority for women
is always her family and her children. The dual role is diffi cult but
not impossible especially when your husband is with you to un-
derstand your priorities.
the clients were insisting on just a certifi cation and we believed
in serious eff ort towards green buildings. We always prefer going
for natural light & ventilation for all our buildings. Also we follow
the basic principles of water conservation. Any further eff orts has
cost implications and the clients may go back foot and we need to
insist the importance to them. With the awareness of sustainability
spreading in the society we have a new trend of clients approach-
ing us to design sustainable buildings. We got the platinum rated
mall building in Chennai, a 64 storied high rise residential building,
One Avighna park in south Mumbai, a star category hotel project
Radisson Blu also having a leed gold rating & a proposed residential
project Aspee with IGBC gold rating. We are trying to fuse new
Yogita Bhole is the Director – Design and Planning of Vivek Bhole Group
of companies.
info@neomodernarch.com • www.vivekbhole.com
Design Matrix_Mar-Apr 2013.indb 32Design Matrix_Mar-Apr 2013.indb 32 2/25/2013 6:56:19 PM2/25/2013 6:56:19 PM
MARCH-APRIL 2013 • DESIGN MATRIX 33
The diverse nature of architectural structures speaks millions about the credibility of the architect. Keep reading...
Design Matrix_Mar-Apr 2013.indb 33Design Matrix_Mar-Apr 2013.indb 33 2/25/2013 6:56:53 PM2/25/2013 6:56:53 PM
34 DESIGN MATRIX • MARCH-APRIL 2013
Located in the heart of metropolitan
city of Mumbai lies these premium
and exclusive high-rise residential
complex-one avighna signature residen-
cies having lavish vaastu compliant apart-
ments. The 260 mtrs. high twin towers are
platinum rated by leed and yet cost eff ec-
tive providing state-of-art amenities.
In the entrance to the building there
are two signature elements supporting
the structure on 6th fl oor giving enor-
mous scale to the entrance. The entrance
lobby is double heighted glass structure
inclined to form a conical facade pro-
tected with a glass canopy for drop-off .
The meticulously designed lobby catches
sight with art works and interior spaces.
The services are well planned without dis-
turbing the lobby grandeur.
A grand design has been conceptual-
ized for the crown of the building. The idea
is focused around creating a tropical oasis
high above which would serve as a visu-
ally breathtaking view. To see this through,
a dual purpose, grid- like structure which
would house thick, lush plantation on the
inside has been created. The grid is aes-
thetically designed in a way where the
outline of the vegetation coupled with
mood lighting would enhance the form
of the crown after sunset. Practically the
grid would support a track upon which
the tower’s 3 BMU cranes would function.
These would be used to clean and main-
tain the façade of the tower.
To enjoy the breath taking sea view,
the towers are strategically oriented with
cross ventilated apartments of types
3 bedroom, 4bhk, 5bhk topped with a
crown of duplexes and triplexes with a
taste of spectacular contemporary style
of living. The towers vests over 9 level
One Avighna Park
Design Matrix_Mar-Apr 2013.indb 34Design Matrix_Mar-Apr 2013.indb 34 2/25/2013 6:57:13 PM2/25/2013 6:57:13 PM
MARCH-APRIL 2013 • DESIGN MATRIX 35
Location Curry Road, Mumbai
Category High Rise Residential
Building area 25 lacs sq.ft.
podium car park with a plush green eco-
level and beautifully designed landscaped
gardens on top and large banquet hall for
social gathering. An exclusive two leveled
club house crown the podium on the 8th
and 9th storey off ering a panoramic view
of the fi nely manicured green lawns and
landscape gardens with business center,
recreation zone, gaming zones and a state
of the art gymnasium facing the organi-
cally designed swimming pool. The gar-
dens of the duplex, triplex and penthouses
gives a nature touch to the living spaces
thus gives a feel of owning villa at height
of 250 meters. The design intent has thus
been achieved to create a splendid high
rise building with design elements which
testifi es not only design excellence but
also the sensibility with which the struc-
ture is designed totally in sync with the
sustainable features.
The Landmark Project has been con-
ferred with the most prestigious interna-
tional development award – “World’s Best
Residential High-Rise Development” at JW
Marriot Grosvenor House Hotel in London
on 7th of December 2012 by Bloomberg
Property Awards –The most prestigious
property competition across the globe with
more than 2000 companies from 88 coun-
tries participating this year. The project has
also bagged the esteemed CNBC award for
“Best In Ultra Luxury Segment 2013”
Earlier in the year International proper-
ty awards had awarded One Avighna Park
in other categories as well – the project
had won awards for -
Best Residential High Rise Development,
Asia Pacifi c
Best Residential High Rise Development,
India
Best Apartment, India
Best High Rise Architecture, India
Best Residential Renovation Redevelop-
ment, India
Other Numerous Accolades and count-
ing are :-
Platinum Pre certifi cation by Indian
Green Building Council
Ultimate Residence of Mumbai by Hin-
dustan Times
Winning these awards is indisputable
evidence that One Avighna Park will be
one of the fi nest addresses to live in Asia.
Design Matrix_Mar-Apr 2013.indb 35Design Matrix_Mar-Apr 2013.indb 35 2/25/2013 6:58:02 PM2/25/2013 6:58:02 PM
36 DESIGN MATRIX • MARCH-APRIL 2013
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MARCH-APRIL 2013 • DESIGN MATRIX 37
DLH Park is an iconic structure hous-
ing premium commercial complex
and business park with high–end
offi ces. The elevation is modern elevation
complimented with a conducive business
environment. The shape of the building
resembles a crystal glass space craft with
a translucent look.
The 25 ft heightened atrium has dou-
ble height entrance. The glass façade with
double glazed units are provided for sound
and heat insulation. Each fl oor houses four
offi ces ranging from 455 sqm to 464 sqm
depending on individual patron’s require-
ments. Further, the interiors are well
planned with proper space allocation for
out door air conditioning units, work sta-
tions and executive chambers. The offi ces
on each fl oor have the maximum advan-
tage of best possible panoramic views.
The ground fl oor lobby features a cosy
restaurant, a gym and a spa to make the
working environment healthy and better.
In addition, a lavish restaurant with a
great ambience with water cascades and
percolating water bodies is designed on
the third fl oor of the structure. Exclusive
duplex offi ces are situated on the top two
stories providing panoramic views of west-
ern suburbs.
The attached terrace on the 20th fl oor
is designed for informal and relaxed get-
togethers. The conference rooms and
seminar rooms have been meticulously
proposed and designed to host large busi-
ness meetings and conferences. All com-
mon facilities and security of the occu-
pants are centrally managed by Intelligent
Building Management System (IBMS).
Thus, DLH corporate park serves as
a paradigm of modern architecture with
a distinctive style offering hi-tech, pre-
mium and yet affordable business apace
in the heart of Mumbai’s suburb,, Gore-
gaon west.
DLH Park
Location Goregaon, Mumbai
Category Commercial
Building area 4.5 lac sq.ft.
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38 DESIGN MATRIX • MARCH-APRIL 2013
We all must have seen a men-
tally challenged or a drug
addict in some or the other
places. What do you think is going on in
their mind? What is the reason for their
actions? All this is a result of a chaos that
is running through their disturbed minds
leading to unpredictable actions that
might also be violent at times. When
we think about interacting with them,
we must remember that it is all about
comprehending their predicaments
and this requires an extremely patient as
well as a calm mind. Thus, ‘Architecture’
and ‘Nature’ were chosen as the tools to
communicate with them in order to off er
them both serenity and pleasure.
First thought that struck the mind
was creating spaces, which will make the
patients feel both homely and comfort-
able. And as the site was blessed with
Nature around it, why would it require
any picture frames? The design had to
be unconventional as it was dealing
with special minds. The façade bears
randomly placed slender rectangular
windows depicting diff erent thought
of every patient residing and also func-
tionally preventing its wreckage due to
patient’s violent behaviour. The windows
Sunshine Wellness Centre
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MARCH-APRIL 2013 • DESIGN MATRIX 39
are individually designed with strategic
projections that allow a soothing ambient
sunlight in each room and without com-
promising on the view outside.
The plan was evolved from intersec-
tion of two elongated axial boxes rest-
ing on a contoured site with the atrium
formed at their intersection. This triple
height tensile roofed atrium opens out
into the landscape outside making it an
interaction plaza for all the patients and
for commencing any lecture or workshop.
This ground and one leveled building
has linear planned wards with male and
female wards planned in separate bays
overlooking in the atrium with an elec-
tronic security provision. Next, a recre-
ation hall is planned on the ground fl oor
for all creative workshops and general
activities.
Further, the structure is divided into
four zones – entrance lobby, ICU zone,
patient wards and patient cottages. The
external landscape fl ows in between these
zones creating a good indoor-outdoor con-
nectivity. The separation of forms makes
the structure more porous, giving the interi-
ors good natural light and ventilation. These
zones are linked to each other with ramps
and walkways. The cottages are planned on
the steep side of the contours with an earth
covered sloping roof blending it perfectly
with the surrounding landscape. In addi-
tion, there are special accommodations for
elite patients having additional facilities.
The landscape plays a crucial role in
enhancing the functionality of the build-
ing. Further, solar lights are used for light-
ing the lawn area after dusk. Manicured
lawns and walkways with security cameras
keep the vicinity under surveillance.
At a glance, the structure looks like
a sharp white monolithic cubes, carved
meticulously, resting on the green lawns
that highlight the built form with a white
gate having small dense perforations sym-
bolising - ‘Peace behind the Doors’.
Location Vasai, Thane
Category Rehab Center
Building area 20,000 sq.ft.
Design Matrix_Mar-Apr 2013.indb 39Design Matrix_Mar-Apr 2013.indb 39 2/25/2013 7:00:16 PM2/25/2013 7:00:16 PM
40 DESIGN MATRIX • MARCH-APRIL 2013
It is only with the perfect
interiors that an architectural
structure assumes its true dimension and vigour. Have
a look...
Design Matrix_Mar-Apr 2013.indb 40Design Matrix_Mar-Apr 2013.indb 40 2/25/2013 7:00:37 PM2/25/2013 7:00:37 PM
MARCH-APRIL 2013 • DESIGN MATRIX 41
Rajesh and Ujwala Kumthekar
Ar. Rajesh Kumthekar, Director, Vivek Bhole
Interior Design Pvt. Ltd. graduated from L.S.
Raheja School of Architecture in 1995. The
son of a fi ne artist, Rajesh grew up in an environment,
surrounded with art, design and the idea that beauty
should be linked to tradition & nature.
In 1998, he joined ‘Neo Modern’, where his interior
design philosophy enabled him to approach each and
every project in a unique manner. He has always sur-
rounded himself with the best local craftsmen, who
were specialized in working for a perfect fi nish. His
work is best known for his many creations of interiors
for corporate offi ces, hotels, jewellery showrooms
& high end apartments that combine streamlined,
serene design with contemporary art.
Interesting to note, Ujwala Kumthekar, his wife,
the H.O.D & Senior Associate, Vivek Bhole Interior
Design Pvt. Ltd. has an eye for perfection. All her work
is characterized by simplicity, excellence & luxury
allowing each scheme to evolve in a highly personal-
ized & professional way. Particular attention to detail,
commitment to quality & cost control is at the forefront
of all projects, yet her strongest quality always remains
the creative interpretation of space and proportions.
The company’s approach is architecturally led by
Vivek Bhole, with each interior carefully designed by
Rajesh to take into account the context in which the
property lies. This architectural parameter establishes
the basis on which the design is developed and the
result is always appreciated.
Creating the art of Interiors...
Design Matrix_Mar-Apr 2013.indb 41Design Matrix_Mar-Apr 2013.indb 41 2/25/2013 7:01:03 PM2/25/2013 7:01:03 PM
42 DESIGN MATRIX • MARCH-APRIL 2013
The marketing & sales section of
the show gallery is spacious and
welcoming to say the least. A phi-
losophy of clarity, lightness and commer-
cial stimulation underlies every design
element. The reception and waiting area
aff ords a lot of natural light. Anywhere
in the offi ce section the scaled model of
the proposed tower is hard to miss. The
placement over a raised platform on a
pedestal makes it the focal point. Meet-
ing rooms and sales cabins on the sides
have glass partitions with frosted bands
for privacy. Further, the monotony of con-
tinuous glass partitions has been broken
with the help of decorative panels clad
on glass.
A cut off lobby connects to the show
fl at. This show fl at, which has been pre-
dominantly fi nished in white & beige set
off with shades of brown, grey and black.
Thus, the use of light colours creates a
calm interior in the show fl at. Soft edged
furniture and elegant accessories add to
the neat and bright expressions. Design
elements in each room create a spatial
look that interprets an easy and modern
lifestyle. In addition, the use of diff erent
light accessories, fabrics & wallpapers
highlights the interior scheme.
Ambrosia
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MARCH-APRIL 2013 • DESIGN MATRIX 43
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44 DESIGN MATRIX • MARCH-APRIL 2013
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MARCH-APRIL 2013 • DESIGN MATRIX 45
Ketul Chem Pvt. Ltd.Careful planning of this site has marked a
clear segregation of internal work area
from the visitors’ route. All openings
have been retained with the specifi c intention
to get advantage of maximum natural light.
In the open plan executive area the AC dif-
fusers & lights are placed randomly to form a
pattern. The offi ce space generates a diff erent
mood with the use of natural and warm colours,
wood fl oors and designer laminate partitions. It
is timeless, elegant and yet sophisticated. The
fi nishes are in white core laminates & designer
laminates along with glass & mirror.
All key persons have been accommodat-
ed along the periphery of the offi ce allowing
them a lot of natural light. Since a lot of cabins
had to be created along these lines the plan
size of cabins is small. The ceiling in all such
cabins has been kept lower than the central
area in order to match the scale of the cabins.
In the open plan executive area a wide column
in the centre blends in the environment due to
mirror cladding, the wooden strips fi nished in
white PU are added as a design element and to
also protect a person from accidentally barg-
ing onto the mirror.
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46 DESIGN MATRIX • MARCH-APRIL 2013
Park Plaza is a chain of hotels promoted by
Radisson group. They had very clear and
specifi c set of requirements for the proj-
ect right from the desired size of the room to
the kind of look needed. Considering their fi rm
requirements, the property was divided into 19
standard rooms with double beds, 14 standard
rooms with twin single beds, fi ve suites & one
special room accommodating physically chal-
lenged guests. Apart from this, space was carved
out for three banquet halls, one business centre
& a roof top swimming pool with a gymnasium
alongside.
The striking feature of the standard room is
the show bathroom. Rest of the room is com-
fortably spaced and polished in its look with
dark wooden fl ooring off ering easy mainte-
nance with warmth.
The striking feature of the suite room is the
apartment feel, complete with a formal living
and extended study, a formal dining set up with
a powder room and a king size bedroom with a
lavish show bathroom just like the standard room.
The suites continue with the dark fl oorings with
the living area fi nished in Italian marble and bed-
room retaining the warmth of wood.
Park Plaza Hotel
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MARCH-APRIL 2013 • DESIGN MATRIX 47
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48 DESIGN MATRIX • MARCH-APRIL 2013
Curtainraiser
FENSTERBAU/FRONTALE INDIA
Setting for theTHIRD EDITION
From March 7-9, 2013, the third edition of fensterbau/frontale
india, the International Exhibition & Conference - Window,
Door and Facade, will take place in Mumbai.
After New Delhi in 2011 and Bengaluru in 2012, the venue in
2013 is the Bombay Convention & Exhibition Centre in Mumbai,
India’s most important business metropolis.
fensterbau/frontale india is organised by Germany’s
NürnbergMesse Group in cooperation with the Indo-German
Chamber of Commerce, ift Rosenheim and the International
Fenestration Forum.
Energy effi ciency is extremely important in the Indian building
boom. Energy and environmental technology face special
challenges, in India and globally. The country is tackling these with
exceptional enthusiasm. Modern technologies and prefabricated
units can make a key contribution here. “Glass, windows and
facades are major factors of every building. For example, the right
choice of glass and frames and professional installation can save
up to 30 per cent energy,” explains Arun Sharma, General Secretary,
IFF – the International Fenestration Forum.
“As organiser of fensterbau/frontale, the leading international
trade fair for windows, doors and facades, it was a logical step to also
turn our attention to Asia – and launch fensterbau/frontale india,” says
Frank Venjakob, Director International Exhibitions at NürnbergMesse,
Germany. “The manufacturers, processors, architects, planners and
building specialists can be best networked with colleagues and
business partners there directly in and for the Indian market.”
fensterbau/frontale india celebrated its successful premiere
in the Pragati Maidan Exhibition Centre in New Delhi in February
2011. The fi rst event attracted almost 3000 trade visitors and 47
exhibitors to the Indian capital from India, Germany, Greece, Turkey,
Design Matrix_Mar-Apr 2013.indb 48Design Matrix_Mar-Apr 2013.indb 48 2/25/2013 7:04:08 PM2/25/2013 7:04:08 PM
MARCH-APRIL 2013 • DESIGN MATRIX 49
Austria, the United Arab Emirates and the PR of China. Parallel to
the trade fair, the internationally renowned German institute ift
Rosenheim together with the Indian experts from the International
Fenestration Forum (IFF) presented a three-day programme of
lectures under the heading of “Envelopes for Green Buildings”. The
conference programme focussed on energy effi ciency, shading,
security, temperature and sound insulation, and on the peculiarities
of the Indian market.
In February 2012, fensterbau/frontale india attracted exhibitors
and visitors to the South Indian metropolis of Bengaluru. With 3,717
visitors and 69 exhibitors, the 2012 event exceeded the fi gures of
the premiere in 2011.
The Mumbai edition is expected to be bigger and better with
a whole gamut of activities including conference, workshops, and
special session for architects.
Two special highlights besides the exhibition & conference
will be:
Special session with invited Guest Prof. Dr. Werner Lang on the
second day of the show with focus on Façade Technologies for
Future Oriented Buildings
Workshops for local fabricators.
This will ensure installation of a high quality end product and
also upgrade the grass root level fabricators in working with system
windows, thus enabling them to learn about the importance of
using quality hardware for any architectural aluminium product.
Education and knowledge dissemination will be the central
theme of the event this time.
Visit fensterbau/frontale india – Where Knowledge &
Networking go hand in hand. For more details log on to: www.
frontale-india.com
Design Matrix_Mar-Apr 2013.indb 49Design Matrix_Mar-Apr 2013.indb 49 2/25/2013 7:04:42 PM2/25/2013 7:04:42 PM
50 DESIGN MATRIX • MARCH-APRIL 2013
designResidential
Words: Chandreyee Bhaumik
In a candid conversation, Amey Dahanukar, Director, Principal Architect, elaborates his views and thought processes on his Kota project. He also shares the USP of the project and many other aspects that sets it apart from others.
BenchmarkSetting aAggarwal Residence in Kota, Rajasthan
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MARCH-APRIL 2013 • DESIGN MATRIX 51
What is the idea that went behind this project?The idea behind this project was to create
a warm and beautiful space that encom-
passes three generations of a family, while
bringing harmony between the diff erent
tastes & styles of each individual. Thus, the
idea was to also make a house into a home
by combining opulence in design with
practical functionality.
What is the USP of the project?The USP of this project is the expression of
a unique concept through the medium of
various materials that one can see contin-
ued throughout the house. These are ele-
ments, which have been specifi cally crafted
keeping in mind the likes and dislikes of the
family, who is going to inhabit the space.
How well connected is this project?Kota is a growing city of Rajasthan, the hub
of IIT coaching classes. It lies between the
two major cities of Rajasthan, Udaipur and
Jaipur. Kota is also well connected by rail
and road to all parts of India.
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52 DESIGN MATRIX • MARCH-APRIL 2013
Detailing is a signifi cant aspect for an architecture project. How well is that taken care of in this project?This project is made up of two adjoining
bungalows. Detailing was very critical for
this project as one had to keep in mind the
diff erent tastes of both the families as well
as maintain a synergy between the two
houses. Diff erent concepts were followed
in both houses. While one was more eth-
nic, the other one was more contempo-
rary.
The intricate stonework and grills
that one can see through the houses has
been sourced locally from various parts
of the state. Rajasthan being the hub of
stone, experimentation of local materials
is prominent through the house. Further,
the wood work in each residence has been
minutely taken care of with accents of
mother of pearl and silver leafi ng. Exten-
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54 DESIGN MATRIX • MARCH-APRIL 2013
sive detailing of brass and leather has also
been highlighted in the furniture.
Energy conservation is now the way to go. How energy conscious are you in your project?It was very important to be energy con-
scious for this project especially consider-
ing the hot and dry weather of Kota. Local
materials, ventilated spaces and double
heightened ceilings led to the creation of
a very airy and open space. Additionally,
the use of solar panels for electricity and
water heating has been incorporated in
the design.
What has been the primary source of inspiration for this project?The primary source of inspiration for this
project was the bond that is conspicuous
through these closely-knit families. The
common spaces were designed consider-
ing the quality time that would be enjoyed
by the entire joint family here in the times
The primary source
of inspiration for
this project was
the bond that
is conspicuous
through these
closely-knit families.
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56 DESIGN MATRIX • MARCH-APRIL 2013
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MARCH-APRIL 2013 • DESIGN MATRIX 57
to come. Therefore, this was the primary
inspiration that went behind in creating
this space that was not to be just another
project but a loving home.
How has it been possible to maintain a fi ne balance between the smart as well as grand infrastructure?With large families living in these homes,
it was an important aspect to make maxi-
mum utilisation of the space while at the
same time maintain the beauty of the de-
sign. Thus, elements such as, the sofas and
centre tables in the living room have been
smartly designed to also act as wooden
bookshelves. The formal lounge has opu-
lent leather chests, which has been de-
signed to be used as centre tables when
shut, and a bar console when opened.
What were the primary challenges on your way? How have you overcome such challenges?The main challenge was defi nitely design-
ing a house keeping in mind the wishes,
tastes, styles, likes and dislikes of an entire
joint family. Each family member had to
be equally satisfi ed with their parts of the
houses for this house to come together
and ultimately become a joint success.
With large families living in these homes, it was an important aspect to make maximum utilisation of the space while at the same time maintain the beauty of the design.
Amey Dahanukar
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58 DESIGN MATRIX • MARCH-APRIL 2013
One of major challenges faced by me,
whether it is making a resort in Georgia, a
temple in Punjab or a bungalow in Kota, is
the initial skepticism faced when people
realise that I am only 27years old yet. How-
ever, work speaks for itself and helps me
overcome this challenge.
Any similar project in the pipeline?Currently we are working on multiple
bungalows in cities like Mumbai, Delhi
and Ahmedabad such as two bungalows
of 9000 sq ft and 14000 sq ft in Juhu and
a 6000 sq ft residential house in Delhi,
etc. We are also designing a beautiful
bungalow scheme in Lonavala along with
other corporate projects such as Pavers
England retail stores pan India and banks in
diff erent parts of Maharashtra. The current
challenge is a 180 cottage beach resort,
which we are designing and executing on
a 10 acre piece of land in Anaklia, Georgia.
The challenge is to execute a project in a
country, where most people speak only
the local Georgian language.
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MARCH-APRIL 2013 • DESIGN MATRIX 59
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60 DESIGN MATRIX • MARCH-APRIL 2013
“One of major challenges faced by me, whether it is making a resort in Georgia, a temple in Punjab or a bungalow in Kota, is the initial skepticism faced when people realise that I am only 27years old yet.”
Your message to the people coming up with similar project.My only message would be: Make it a
HOME. It is very important to comprehend
the needs of the families, who are going
to be living in this space and to blend your
thoughts & ideas with theirs as you may
spend just a year or so making it but the
family is going to be living there for many
years to come.
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MARCH-APRIL 2013 • DESIGN MATRIX 61
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62 DESIGN MATRIX • MARCH-APRIL 2013
Mosaic Dragon in Parc Guell
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MARCH-APRIL 2013 • DESIGN MATRIX 63
Globaleye
‘Zindagi Na Milegi Dobara’ – now these words ring so true in the
serene settings of Spain. The movie depicted this country and its
breathtaking landscapes in almost a tourism brochure like format,
which increased the infl ux of Indian tourists to Spain by 65 per cent.
I myself have just returned from a lovely holiday in Barcelona, Spain
and would love to share with you what ‘Global Eye’ has witnessed - from
Postcard from Spain
Be a part of beautiful Spain. Read and enjoy your travel...
By: Harsha Kotak
Ceiling of the Nave at Sagrada Familia
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64 DESIGN MATRIX • MARCH-APRIL 2013
Curved windows of Casa Batllo
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MARCH-APRIL 2013 • DESIGN MATRIX 65
architecture and interiors to monuments
and art works along with some other allur-
ing design features of this city.
It’s a trend to follow trends! We all love
to discover and follow anything that is new
and latest. However, while in Barcelona,
I decided to look back instead and fi nd
inspiration from that is old but still fresh
and fascinating designs.
Barcelona is the capital of Catalonia,
the most north-easterly corner of Spain,
bordering France. Built by the Romans
and splashed with the brilliant colours of
Antoni Gaudi’s modernist palette, Barce-
lona is a treasure of a city. It is a place that
is trendy and timeless, a vibrant meshing
of the artistic, capricious Catalonian spirit
with deep – rooted European culture.
Barcelona sizzles with creativity and
has more Art Nouveau buildings than
any other city in the world. Modernisme
(Art Nouveau), led by Antoni Gaudi, is the
region’s gift to world architecture. Painters
like Joan Miro, Salvador Dali and Antoni
Tapies were born here, while Pablo Picasso
spent his formative years in Barcelona.
Interiors of Sagrada Familia
Spiral Staircase inside Sagrada Familia
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66 DESIGN MATRIX • MARCH-APRIL 2013
Looking back many of us will remem-
ber to have studied about the master-piec-
es created by Antoni Gaudi in our History
of Architecture class. But I was mesmerised
by his works in Barcelona. And it is this
experience of being awed by colours, tex-
tures and organic style of his work is what
I would like to share through this column.
Reliving the spiritStarting with Gaudi’s most celebrated
building – the church of Sagrada Familia
to which he devoted his life from 1914.
Europe’s most unconventional church, the
Temple Expiatori de la Sagrada Familia, is
an emblem of a city that likes to think of it-
self as individualistic. Crammed with sym-
bolism inspired by nature and striving for
originality, it is the greatest work of Gaudi.
It became his life’s work and he lived like a
recluse on the site for 14 years. The work
on the church began in 1882 and is still un-
der construction long after Gaudi’s death.
Gaudi’s nature-inspired organic
designs, found everywhere throughout
his work, are as much functional as they
are decorative. Take a look at the columns
in the Nave of Sagrada Familia. Interest-
86 Classical columns in Parc Guell
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MARCH-APRIL 2013 • DESIGN MATRIX 67
ingly, he did not just try to make them look
like tree trunks with branches instead he
studied how exactly the branches of a tree
support the weight of its crown and then
accordingly applied the same principles to
these columns.
His signature style of using fruits, fl ower,
animals and birds in his design is inspiring.
Further, it is interesting to note that no other
architect has made stone look so fl uid and
so dissolving. Though, I found some parts of
the façade overpowered with textures.
Gaudi’s other important works whose
images one sees here are Casa Batllo, a
Along with these monuments in this
city, which is so full of life, I was
also attracted to the different styles of balconies and
street lamps.
block of fl ats in the city and Parc Guell,
which is a private housing estate on a hill-
side above Barcelona.
Casa Batllo was an existing building,
whose conversion work was commissioned
to Gaudi. With its reworked façade in stun-
ning organic forms and its fantastic chim-
neys and rooftop, it remains as bold and
convention defying today as it did when it
was completed in 1906. It was designated a
UNESCO World Heritage site in 2005.
Next, Parc Guell was originally part of
a commercially unsuccessful housing site
but now it is a public garden that is also
Fairy tale like Entrance Pavilion of Parc Guell
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68 DESIGN MATRIX • MARCH-APRIL 2013
designated as a World Heritage site. One
can see the famous mosaic dragon near
the entrance to this park, where a lot of
local natural stone is used for construc-
tion, thereby leaving the natural beauty
of the hill intact. At this point, it must be
mentioned that the views from top of the
terrace are indeed breath taking.
Along with these monuments in
this city, which is so full of life, I was also
attracted to the diff erent styles of bal-
conies and street lamps. As one can see
in the images, these vary from historic
Roman styles to the very modern straight
and minimalist designs.
All the diff erent beautiful styles of
balconies that form an integral part of
Spanish architecture lend a fl avour of
romance to this city. Further, not just
the designs of the railings but also the
windows and the varied style of blinds &
shutters that cover them were captivat-
ing. Many of these balconies framed with
some symbolic paintings made them
more prominent.
While wondering through Barcelona,
one cannot miss noticing the incredible
street lamps. These lamps off er the city
that distinctive artistic touch.
Some lamps were attached to bench-
All the different beautiful styles of balconies that form an integral part of Spanish architecture lend a flavour of romance to this city.
Lamp Intricate Mosaic work on Chimneys at Parc Guell
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70 DESIGN MATRIX • MARCH-APRIL 2013
Lamps
Lamp
Mask shaped balconies of Casa Batllo
es and some were fl owing out from
the middle of the water fountains.
Further, the older and more historic
areas, where the streets are narrow
had decorative lamps attached
to the walls but the more modern
expansions of the city had mini-
malist and straight designs for the
lamps.
To sum upDesign can be found in nuances of
everyday life and that is what I dis-
covered in nooks and corners of this
fascinating city called Barcelona.
Hope you all enjoyed this tour of art
and beauty as much as I did.
Please send in your thoughts
and comments to harshakotak@
designmatrix.co
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Shree Sai is The Mission-energised by
values. Jayesh Tanna, CMD, follows
his distinct grammar of balancing out-
of- the-box goals with real and practical
solutions. He is nationally acclaimed as
the leading thinker and spokesman of
the industry. With vigour and dynamism
he leads a team of professionals.
Q:Do you follow the architect completely or is there a scope of expressing your creativity?
Ans: We need to follow the architect but we share our ideas too. We give thoughts to our imagination in order to enhance the look without compromising on the quality.
Q:How do you overcome the challenges on your way?
Ans: We do face challenges, but by working together to achieve the common goal. Our team is effi cient enough to face any situation and overcome challenges.
17-storied twin towers at the heart of Andheri(W) upper Juhu offering 2½ & 3 bed room hall kitchen luxurious apartments.
USP of the project: • Near upcoming Metro Station • Ultra Modern Luxurious Tower with the Best of Amenities• A Fitness Centre• Children’s Play Area• A Grand Entrance Lobby• Ample Car Parking Space• Landscape Terrace Garden • Lap Pool and a Children’s Pool• Two Staircase per wing for Safety and Emergency Exit• Two High Speed Passenger Elevators and one Separate
Service Elevator.
Nature compliant: Work in full swing.
Materials used: Construction of the building with Mione (RCC Centering) Technology
THE NESTTHE NEST
Shree Sai Group Of CompaniesRegd. Add.: 15th Floor Lotus Business Park, Dalia Industrial Estate, Opp Citi Mall, New Link Road, Andheri(W), Mumbai-400053, INDIA
Site: Gate No. 4, Bhavans College Campus, Idgah Lane, D N Nagar, Andheri (West), Mumbai-400053.
Builders’corner
Jayesh V Tanna
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72 DESIGN MATRIX • MARCH-APRIL 2013
Infrastructuredesign
Bharat Floorings has laid some of the best known landmark buildings over the decades. Ranging from the palaces of Maharajas to prominent hotels, etc, the name has lots to its credit. A sneak peek...
The Bharat Floorings Group is one of
the leaders in quality cement fl oor-
ings - a reputation held for more
than 90 years. In 1922 Bharat pioneered the
cement tiles industry in India as part of the
Swadeshi movement. Further, it expanded
into high quality installation of all types of
fl oorings and as civil contractors. Addition-
ally, it expanded into all aspects of fl oor
maintenance and general cleaning.
MEETS REALITY!Where fantasyBharat Floorings
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74 DESIGN MATRIX • MARCH-APRIL 2013
It has laid some of the best-known
fl oors in landmark buildings over the
decades: Palaces of Maharajas, Raj Bhavans,
prominent residences, hotels, hospitals,
offi ces and factories, co-operative housing
societies, educational and religious institu-
tions, airports, railways etc.
On the platterBharat fl ooring tiles are placed in Mani Bha-
van, Mocha Saket, The Taj Holiday Village,
Radisson Blu, Pali Village Cafe, Pali Bhavan,
Pizza Express and many other prominent
locations.
Mani Bhavan
Mani Bhavan, located at # 19, Laburnum
Road in the Gamdevi precinct of down-
town Mumbai, acted as the focal point
of Gandhi’s political activities in Mum-
bai between 1917 and 1934. It was from
Mani Bhavan that Gandhi initiated the
Non-Cooperation, Satyagraha, Swadeshi,
Khadi and Khilafat movements. In 1955,
the building was taken over by the Gandhi
Smarak Nidhi in order to maintain it as a
memorial to Gandhi, to his frequent stays,
and to the political activities he initiated
from there. Interestingly, in his November
2010 visit, Barack Obama became the fi rst
high-profi le international visitor to visit the
Mani Bhavan Gandhi Sangrahalaya in the
last 50 years. The fl ooring of Mani Bhavan
was done by Bharat Floorings during the
extensive renovation project undertaken
some years back.
Mocha Saket
Mocha Saket is a new take on all the Mocha
that they have done in the past. Eco-friendly
is the new mantra in today’s world with more
people joining hands to make the world a
greener place! Inspired by this new move-
ment, the design concept for Mocha Saket
was ‘Reduce, Reuse, Recycle’. The space
comes alive with the use of heritage tiles in
blue which blends in superbly with the old
door wall. The space has been designed by
Amith Chhabra of Livincoloursdesign.
The Taj Holiday Village in Goa
The Taj Holiday Village in Goa (also known
as Vivanta) is considered an ideal blend of
modern elegance and Goan – Portuguese
architecture. The resort appears like a
picture-postcard settlement close to the
beach. To off er the patrons a feeling of
home away from home, the landscape has
been redesigned with gardens styled to
match the intrinsic spirit of the resort.The
fl ooring all over the resort including the
rooms is Bharat Floorings Heritage tiles.
Bharat Tiles makes hand-made tiles
that can be customised, according to one’s
need under the brand name of Heritage
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Tiles. Apart from this, the company is also
well known for its in situ terrazzo fl oors,
which require a great deal of craftsman-
ship and quality consciousness to make.
Further, the company has a range of non-
slip tiles for exterior use that are durable
and can take heavy traffi c & loads. Bharat
Floorings can also make diff erent types of
terrazzo tiles as per order in varying shapes
up to 2.5x2.5 ft. Management TeamDil-
navaz Variava (Chairperson).
Men behind the wallsAs Chairperson of the Bharat Floorings
Group, Dilnavaz Variava is the driving force
of the company’s strategic direction and
focus. As the second generation to run the
company, Dilnavaz has a unique perspec-
tive of the history of fl oorings in India. Prior
to taking over her role as Chairperson at
Bharat Floorings, Dilnazaz was CEO of World
Wildlife Fund (WWF) India. She also serves
on the board of Grindwell Norton Ltd. Faiyaz
Mukhtiar, Executive Director, has close to 20
years of experience of which the last 10 years
has been in Operations Management. Faiyaz
is responsible for the day-to-day operations
of the company, which include manufactur-
ing, civil contracting, and running of facility
management. He has been at the forefront
of Bharat Floorings growth into new terri-
tories as well as overlooking the expansion
of capacity at the factory. Before he took up
the position of Executive Director, Faiyaz
was responsible for the fi nance function of
the company. Firdaus Variava is the, Direc-
tor, Sales and Marketing. He is an MBA from
the College of William and Mary in the USA.
Firdaus has worked in diverse fi elds such as
telecom, trading, and market research.. Fir-
daus is responsible for the team that sells
the product to specifi ers, builders, and retail
clients. He is also responsible for all activities
related to marketing the products through
exhibitions, print media, and the web. In
addition, Firdaus is responsible for creation
of new products to cater to specifi c market
segments and needs.
Thus, Bharat Floorings off ers a best on
its plethora of choices.
FIRDAUS VARIAVAHe is the, Director, Sales and Market-ing. He is an MBA from the College of William and Mary in the USA. Firdaus has worked in diverse fi elds such as
telecom, trading, and market research.. Firdaus is responsible for the team that sells the product to specifi ers, builders,
and retail clients.
Bharat flooring tiles are placed in Mani Bhavan, Mocha Saket, The Taj Holiday Village, Radisson Blu, Pali Village Cafe, Pali Bhavan, Pizza Express and many other prominent locations.
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76 DESIGN MATRIX • MARCH-APRIL 2013
designLuxury
Making a true home!It is not only an exotic collection of furniture that
Nostalgia offers. It has everything that can make a house a home. Read on...
NOSTALGIA ENTERPRISES
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MARCH-APRIL 2013 • DESIGN MATRIX 77
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78 DESIGN MATRIX • MARCH-APRIL 2013
There is a well-known statement that
goes ‘Home is where the heart is’. Nos-
talgia has added a lot more to its
scintillating collection of object of art and
paintings. Sanjana Bahl, Proprietor, Nostal-
gia Enterprises, has now shifted her base
from Mumbai to Alibaug.
Talking about the off erings from Nos-
talgia Sanjana adds, “We now unveil a
unique line of furniture as well.” Sanjana
has extended her passion into a busi-
ness, and personally goes on a globetrot-
ting spree procuring an exciting range of
object of art, and paintings from various
parts of the world. The furniture is primar-
ily produced in Bali, Sri Lanka and Java. In
addition, Nostalgia also works out custom-
ised designs and sizes for furniture to suit
every home. One can fi nd a unique array
that is suited both for indoor and outdoor
use. From sofa settings, beds, coff ee table
sets, dining tables, sofa-sets, cushions, day
beds, consoles, dressers, mirrors, lamps,
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MARCH-APRIL 2013 • DESIGN MATRIX 79
topois, foldable bars, loungers, swings and
hammocks, Nostalgia has it all. It also off ers
numerous designs and styles on each of
these products.
Indoor rangeThe indoor furniture is crafted out of
woods such as mahogany, teak, and
mango, etc. Nostalgia also caters to an
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80 DESIGN MATRIX • MARCH-APRIL 2013
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MARCH-APRIL 2013 • DESIGN MATRIX 81
eco-friendly range, which comprises
of products crafted out of rattan, rat-
tan peel, sea grass and water hyacinth.
They have sofa settings, daybeds, dining,
coffee sets, consoles, bars in the above
materials and lots more to fit into every
interior space.
Outdoor rangeThe outdoor range is also quite a stunner.
The products are crafted using a variety of
media. There are synthetic rattan coff ee
tables, sofas, bars and loungers. They have
furniture designed in treated teak wood like
pool-side loungers, and other garden furni-
ture that is conducive to any weather. They
also have a large collection of day beds,
umbrellas and umbrella base, hammocks
and garden swings in a variety of designs.
Further, fi bre-stone, stone and concrete is a
newly addition to the collection. Also, Nostal-
gia surprises one with a breath-taking range
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82 DESIGN MATRIX • MARCH-APRIL 2013
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MARCH-APRIL 2013 • DESIGN MATRIX 83
of water features (done up in stone and glass)
and birdbaths to enhance one’s lawns.
Object ‘d’ artThere are loads of mats, cushions, statues,
masks, lamps, wall pieces etched out in
wood stone and metal. Paintings in oils,
water colours and acrylic are also available
to adorn any wall. Candles, fruit bowls,
platters, placemats and articles made out
of cinnamon, mother of pearl, and coconut
not only do add to any décor of any space
but also make great gifts.
Aroma therapy and spa collectionApart from furniture, Nostalgia also has a
new entrant. This range comprises of an
exotic array of aromatic massage oils, bath
scrubs, soaps and bath salts.
Expert’s words Discussing her experience, Sanjana shares,
“Alibaug is the ideal location to propel my
passion into a broader arena, which in-
cludes a lot more than object ‘d’ art and
small furniture. Servising clients primar-
ily from Alibaug, Mumbai, Pune, Lonavala,
Khandala, Kashid, Goa and other parts of
India, I expanded my range realising how
my clients needed loads of furniture & ac-
cessories. Today’s clients are well travelled
and abreast with the latest trends in the
market, and we try to cater to the needs
of every client at best possible price, lo-
cated in Zirad, which is just a 15-minute
drive from the Mandwa jetty. The proxim-
ity is ideal and thus Nostalgia can never
be missed either while entering or exiting
Alibaug.”
Apart from furniture, Nostalgia also has a new entrant. This range comprises of an exotic array of aromatic massage oils, bath scrubs, soaps and bath salts.
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84 DESIGN MATRIX • MARCH-APRIL 2013
focusIn
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MARCH-APRIL 2013 • DESIGN MATRIX 85
Design Matrix: You have an experience
spanning over 5 decades in the marketing
of aluminium and its semis. CEL is also, by
now, more than two decades in the manu-
facturing of aluminium extrusions for vari-
ous applications including architectural.
What are your views about the kal aaj aur
kal (past, present and future) of aluminium
extrusions in the Building & Construction
(B&C) segment in particular?
M. P. Jhunjhunwala: Right from the very
beginning of habitation, the need of con-
trolled openings on the walls- for entry
and exit, passage for air and light etc- was
felt ; be it in the residential buildings, com-
munity halls, schools, offi ces or shops. The
openings were in the forms of doors & win-
dows, vents, skylights, louvers that further
extended to curtain walls, glazed systems
& facades and so on and so forth, as we see
it today.
The necessity gave birth to innova-
tive designs and application of diff erent
materials drawn from the resources avail-
able from time to time. This process of
transition saw a sea change over the last
2/3 decades - moving from wood to iron &
steel and now to aluminium.
Growing awareness of the ecology,
non-availability of wood and long term
recurring cost involvement in alterna-
tives, coupled with other disadvantages
of conventional materials vis-a-vis the
many advantages of aluminium, have led
to increase the usage of aluminium in the
B&C segment. Still there is a further need
to create more awareness among the end
users on the various strengths of alumini-
um against alternative items.
DM: Please elaborate about the several
advantages of aluminium extrusions in the
B&C segment.
MPJ: Aluminium extrusion is very strong.
To be more precise, the right combination
of alloy, heat treatment and mechanical
working give the desired strength required
for diff erent applications. Further, it can be
made even stronger than steel, if the appli-
cation so demands.
Another major requirement of alu-
minium extrusions for applications in the
B&C segment is the surface treatment. In
the present day scenario, aluminium doors,
In Conversation with...With almost 5 decades of experience in the industry Mr. Madhab Prasad Jhunjhunwala of Century Extrusions Limited is indeed the right man to provide a knowhow of the industry. Excerpts from his interview...
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86 DESIGN MATRIX • MARCH-APRIL 2013
windows, facades, curtain glazing et al do
not only mean the convenience, it also
indicates the style statement of any archi-
tectural beauty. To add dimensions to the
aesthetics, aluminium extrusions are sub-
jected to anodizing, powder coating etc in
matching fi nish & colour. Surface coating
also helps in ensuring longer life time.
Design fl exibility and inherent
mechanical properties make it possible
to integrate multiple profi le designs and
extrude a single profi le reducing the cost,
weight and time of fabrication.
High thermal resistance is a very cru-
cial aspect of any present day window
system. This can be increased by using
thermal breaks.
Easy, time saving and economical fab-
rication make aluminium extrusions very
attractive for any system. Multiple designs
are integrated into one complex shape
that minimises consumption of metal and
thereby reduces cost.
High resale value of aluminium is
another extremely important factor. The
life span of the metal itself is very long,
almost free from any maintenance. In case
of any eventuality calling for replacement,
the resale value of the rejections substan-
tially makes up for the gap. Recycling of
the metal consumes only 5 per cent of
energy of its original value. The metal is
thus eco-friendly.
DM: You have told about the strengths
of aluminium extrusions. What about the
weaknesses of other alternatives?
MPJ: Take the case of wood. It is now
well known and experienced that wood
is becoming scarce and highly costlier. In
addition, the time, labour cost, recurring
maintenance cost, etc are all deterrents.
Further, despite putting all protective lay-
ers, there is a high risk of termite in wood-
en systems. In the days to come, applica-
tion of wood for B&C will become history.
Again, iron and steel have inherent
disadvantage of corrosion besides being
a heavy metal. Rusting causes diffi culty
in operations. Systems made of this metal
need continuous maintenances. The life
span is also comparatively much lesser.
Practically, the rejected systems do not
fetch any resale value.
Systems made of uPVC comparatively
have many disadvantages. Windows of
same dimensions made of uPVC allow
lesser visibility and day light as compared
to that of aluminium extrusions. It has far
lower melting point (600C) against that
of aluminium (6600C). While aluminium is
stable at temperature below 1800C, uPVC
is stable only in the temperature range of
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MARCH-APRIL 2013 • DESIGN MATRIX 87
20-600C. uPVC systems are prone to discol-
oration due to UV rays. UV resistant paint-
ing is very cost intensive. Aluminium is
highly fi re resistant (refer its melting point);
even on melting it does not emit toxic
fumes whereas uPVC releases toxic fumes,
which causes environment concern. uPVC
frames have problems of warping or dis-
tortion under varying temperature.
DM: You mentioned about surface treat-
ment. Can you throw some more light on
this aspect?
MPJ: Surface treatment or coating on alu-
minium extrusions is just like the skin of
the human body. If it is not protected well,
it will discolour and may amount to many
other complications in the whole body.
Aluminium metal has a natural tendency to
react with the atmospheric conditions and
causes deposition of a layer of aluminium
oxide, which is blackish in nature. To pro-
tect the surface against this and also to add
aesthetic value, aluminium extrusions are
subjected to various surface treatments.
Anodizing is a very common process
of surface treatment. Powder coating is
another improvised process. Both anod-
izing and powder coating can be done
in any colour of customers’ choice. While
anodizing is less costly and applied in
low or medium budget systems, pow-
der coating is mainly used in high-end
systems. However, in either case, one
has to take extra care to ensure the rec-
ommended thickness (micron) of coat-
ing. Any compromise on this will render
the process sub-standard, which will
ultimately result in inferior quality hav-
ing less life span and discolouration of
the systems. It may not be out of place
to mention that powder doating can be
done with a guarantee for a period as
long as 20 years against discolouration
and/or peeling.
For quality anodizing and powder
coating, extremely good surface fi nish of
the extrusion profi les is a prerequisite. CEL
takes every care to fulfi ll this requirement.
DM: As a leading manufacturer of quality
aluminium extrusions, what is CEL’s role
and presence in the B&C industry?
MPJ: CEL is committed to meet the chal-
lenges of the B&C industry, be it quality and
supply chain management and prepared-
ness to produce any complex profi le as per
customers’ choice. Our manufacturing and
Quality Assurance teams ensure to consis-
tently deliver quality products just in time.
For fabrication, aluminium profi les
need to conform to exact dimensions. Any
deviation from the specifi ed tolerance (as
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88 DESIGN MATRIX • MARCH-APRIL 2013
per customers’ requirement) will render
the materials useless, particularly in the
mating profi les for B&C systems. At CEL,
such profi les undergo various checks to
ensure adherence to this requirement.
CEL has to its credit a strong client base
engaged in the B&C segment, be it as an
architect, builder or fabricator. Hundreds of
tones of profi les/sections have been sup-
plied to this industry for many prestigious
projects-buildings, airports, stadiums, etc. I
may repeat, CEL is fully geared up to meet
the demands of this Industry.
DM: You claim to be a world class manu-
facturer of aluminium extrusions. How did
you establish this?
MPJ: We had begun our journey way
back in 1991. We have been continuously
upgrading our plant and machinery.
Today, even after about 20 years, we are
one of the most modern extrusion plants
in India. Alongside plant and machinery,
technology up-gradation is a continuous
process in CEL.
The company has been certifi ed
with ISO-9001:2008, ISO-14001:2004 and
OHSAS-18001:2007 by DNV, The Nether-
lands. We have a dynamic business and
operations strategy. Depending on the
demand and supply situations, we fi ne
tune our policy. We also keep ourselves
abreast with the changing expectations
of diff erent industries and gear up to meet
the challenges.
We have a very knowledgeable team,
with more than 20 years experience,
responsible for Quality Assurance. Strin-
gent quality checks are conducted at
every stage of production process before
passing the end products for packing and
dispatch.
The delivery lead time is an extremely
important factor for the B&C industry. Each
order is planned meticulously and the
progress is monitored at every stage. The
PSCM department ensures delivery as per
committed quantity and schedule.
On the die manufacturing front, CEL
is self dependant and can develop dies
within 15 days of receipt of confi rmed
dimensions for any new profi le. Normally,
the delivery lead time is 2/3 weeks from
the date of receipt of confi rmed orders.
Only virgin metal is used for extrusion
production. The feed stock- logs and
ingots- are sourced from virgin metal
manufacturing majors only. Supply from
these sources is uninterrupted. At CEL,
entire operation and marketing are cov-
ered under the robust IT system, SAP. All
the zonal offi ces have easy access to the
information system. This enables them to
remain online with plant personnel and
communicate with the customers giving
real time status. Customer complaints, if
any, are addressed within a reasonable
time frame.
And thus, with the above infrastruc-
ture and systems in place, the products
are bound to be of world class. I am very
much hopeful that the awareness level
of the end users will increase sooner than
later and aluminium becomes the material
of fi rst choice for this industry.
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90 DESIGN MATRIX • MARCH-APRIL 2013
Designinsight
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MARCH-APRIL 2013 • DESIGN MATRIX 91
The Studio is undoubtedly a designer’s expression of life within boundaries, where colours add a playfulness so as to give freedom for thoughts and ideas to take birth & evolve with an intention of positivism. Take a look at the journey.
Capturing the true feelings
STUDIO AN-V-THOT ARCHITECTS
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92 DESIGN MATRIX • MARCH-APRIL 2013
Studio AVT fi rmly believes in the
uttermost importance of the space
within & beyond rather than the
built frame. Ankita Sweety and Pratyoosh
Chandan endeavoured to design and
develop an environment for stories to take
birth and remain, where true feelings are
captured & felt with a sense of belonging,
only to resonate through time. “We intend
to breathe” is what the motto is.
Reasons behindIn the year 2009, architects Ankita Sweety
and Pratyoosh Chandan initiated ‘Studio
An-V-Thot Architects Pvt Ltd’ a design con-
sultancy fi rm in Delhi. Since then the studio
has taken up and completed several archi-
tectural and interior projects of varied na-
ture, scale and sizes. The studio’s core eff ort
to convert a thought into reality has con-
sistently led them for pursuit of excellence.
‘An-V-Thot’ is a hybrid of two words,
(anvit) Sanskrit & (thought) English. “anvit”
means followed by, so it is actually a studio
followed by a thought, and as the name sug-
gests both Ankita & Pratyoosh are always
eager to and strive to defi ne their endeavours
in a thought evolving and settling manner.
Architects Ankita and Pratyoosh,
the designer duo of Studio AVT, always
wanted their work place to be their own
world of colours and spatiality. This was
the driving force for them, once they took
up an offi ce space in the chaotic urban
environment of Delhi. The challenge was
to design and develop the space within
a very strict budget and timeline. After 2
months of rigorous work, multiple on-site
obstacles and parallel studio, the joy in the
newly done-up Studio clearly tells us that
the mission was accomplished to their
expectations.
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MARCH-APRIL 2013 • DESIGN MATRIX 93
Colour playAs the door opens, multiple frames of il-
lusion can be felt and the spaces emerge
as question marks, bringing the inquisitive
youth from within. The free fl owing layout
leads to the view of contrasting spatial
experiences where directions can be felt
through eyes.
The fi rst volume of space has a junior
studio with high display panels to its left,
facing the library cum waiting area. Fur-
ther, the Studio welcomes one with opti-
mum & precise usage of the colour blue
in the niche of the sunken waiting area,
symmetrically positioned pigeon holes for
exposed display of books and magazines,
while using white as the backdrop. The
usage of dark wallpaper here adds contrast
to the enclosure.
The 650 sq ft Studio has been planned
on a hierarchy system. This was achieved
by placing a dark room in the centre that
gives birth to a junior zone and a senior
zone, while an imaginary path thus cre-
ated, from one end to the other end of the
offi ce, takes the visitor through various vol-
umes of spatial experiences. Further, the
third zone is created in the rear most area,
Pratyoosh ChandanBATCM, HND
After graduating in Architectural
Technology & Construction Manage-
ment from Rai University, he worked
with an established fi rm in Delhi for
three years wherein he led various
design projects of diverse nature. He
then went to UK to further pursue his
architectural critique, from University
of Brighton, UK. Thereafter he co-cre-
ated Studio an-v-thot with Ankita to
provide design solutions.
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94 DESIGN MATRIX • MARCH-APRIL 2013
which caters to the services without dis-
turbing the rest of the offi ce. The irony of
the dark room, which that is clad with the
bands of yellow, blue and brown, clearly
reveals the intention of the designers to
add an embodied humor.
The “boxes of colours” were brought
to life by the result of an intention to break
free with the conven-
tional storage design,
in an expression to
explode with har-
mony, balance and
colour. The space acts
as a display for proj-
Ankita and Pratyoosh
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MARCH-APRIL 2013 • DESIGN MATRIX 95
ect model that is in fact a model in itself.
A casual seating is an add-on to the space
and interestingly it also acts as transitional
space & focal point of the whole area.
Layout…The space next to the dark room acts as Se-
nior Studio, again with high display panels
in order to create an aesthetically pleasing
environment while serving the purpose of
maximum display for an architect’s studio.
This area also caters to a discussion/confer-
ence area.
The ‘ladder’ behaves as the fl oating
member of the team with a fl exibility to
change its position & dramatically add
depth, life and colour in any given frame.
The exhibition space is developed
with a dropped down ceiling to break the
proportion and thereby provide a dramat-
ic eff ect to the whole area while adding
a story to the passage. This dark corridor
with the play of light acts as a display unit
and serves as the contrast to the vibrant
playfulness of the rest of the studio.
The principal cabin can be seen as a
mix of youthfulness and authority over-
looking the rest of the offi ce. This was
achieved through usage of low saturated
colours with a single small box of yellow
to intentionally break the attitude. The
purpose to use white furniture is to give
importance to the vibrancy of displays all
around. Apart from three visitor chairs, the
linear and elongated seating with fl oat-
ing supports serves as the basic necessity
of multiple visitors while increasing the
depth of vision.
The selection and placement of vari-
ous materials were dependent on two
main criteria; hierarchy of importance and
colour, texture & refl ectivity.
Grey PVC fl ooring is used throughout
the offi ce except the principal cabin to add
neutrality and balance the vibrancy of the
Studio. Further, wooden laminate fl ooring
is used in the main cabin. Additionally, a
large amount of MDF fi nished with German
based PU pigment paint has been used for
blue, yellow and white. It has a quality to
devoid wood completely of its appearance
and brings in refl ectivity & shine to the sur-
face. This leads to a dramatic environment
with the play of shadows, light and refl ec-
tion. Dark wallpapers can be thematically
seen at various intervals. Gypsum board
partitions and false ceilings were used to
cater to time constraints. Glass is also used
for partitions, which provide privacy while
still managing to fl aunt the lightness and
transparency. A lot of light had to be used
in creation of these dynamic ambiences,
so LEDs were an obvious choice for its low
energy consumption quality. Low density
fi ber boards with a selection of fabrics were
used for the display panels. The blinds were
procured from various road side vendors
with high quality craftsmanship.
In a city that drains one with its clus-
ters, traffi c, noise and where workplaces
are limited by scarcity of space & air; this
place has a life of itself, where energy can
be seen and felt throughout.
Ankita SweetyB. Arch
She graduated with a distinction in
her Architectural Degree and dur-
ing the course, also won numerous
National and State level Design Con-
tests of repute. Since then she was
associated with one of the leading
design fi rms in New Delhi for two
years. She is also a Visiting Faculty at
an Architecture College in Gurgaon.
Apart from that she confi dently holds
the post of country’s editing member
for World Architecture Community.
Fact File:Design Team: Ankita Sweety and
Pratyoosh Chandan
Site In-charge: Nitish Kumar
Photo Credits: Saptorshi Majumdar
Turnkey Consultants: Mehta Enterprises
Area: 650 sq ft.
Duration: 45 days
Completion: June 2012
Cost of Project: ` 7, 50, 000/-
Location: New Delhi
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96 DESIGN MATRIX • MARCH-APRIL 2013
Designaspect
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MARCH-APRIL 2013 • DESIGN MATRIX 97
We create what you dream. Mr. Arvind Vishwakarma leaves no string to make it reality.
AV DESIGN STUDIO: THE
Next Generationof Design
AV Design Studio is known for its excellent designs, and specialised plan-
ning in residential sector. Established in 2008, interior designer Mr. Arvind
Vishwkarma is a graduate from L.S.Raheja School of Architecture, Mum-
bai. Style, elegance and uniqueness in every aspect make them stand apart.
Journey...Burgeoning technologies, changing values, crossing cultures and economies are
infl uencing how we live and ultimately, the places we live in. Lifestyles are chang-
ing around the world but what does not change is the trust and belief in God.
“Atithi Devo Bhava” in true sense means respecting the guest, who has come by,
treating him as a God. Mr. Krishna Kumar Bagri is no exception to this and required
something analogous for his lavish 1000 sq ft residence at Andheri.
Mr. Arvind Vishwakarma
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98 DESIGN MATRIX • MARCH-APRIL 2013
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MARCH-APRIL 2013 • DESIGN MATRIX 99
The way you decorate a lobby speaks
about who you are, what is your taste
and preference and what kind of lifestyle
you follow. The proposal to have a statue
of Lord Ganesh in lobby to take blessing
while greeting the guest made him smile,
the core principal that AV design Studio
always stands to. We did not fi nd anything
in the market that would really comple-
ment the design of the planned lobby. We
custom-designed the base of the statue
with light fi xtures and had them fabri-
cated.
When planning a living room design,
the imperative aspect is purpose of the
room. It is the most admired place in a
house where family comes together,
relax and enjoy. The emphasis on tex-
tures, tonal variations of colour palettes
and no-frills-no-fuss décor design com-
pliments the spacious character of the
living room. The typical hotchpotch of
local designs in living room gives a way
to the unique concept of clear open glass
TV unit shelf and the white rest drawers.
The melamine fi nished wooden Indian
seating with back drop completes the
comfort in the living room.
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100 DESIGN MATRIX • MARCH-APRIL 2013
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MARCH-APRIL 2013 • DESIGN MATRIX 101
Mrs. Ritu Bagri, is one who sought after
a bedroom with the touch that favours her
son’s hobby. He is a diehard football fan.
Mr. and Mrs. Bagri took an active role along
with designers in planning, designing
and implementing the décor. The healthy
communication, exchanging ideas and
most valuable the freedom presented by
the couple to take decisions gave a special
touch to the project, says Arvind.
With the inputs from couple the
designer’s created a totally diff erent con-
cept where a real football net is used.
That is not the end. The graphic on right
wall brings life into the design. The bed
is entirely done in white PU with green
leaves’ pattern on head board along with
Onyx Marble that can be lit. Finally, the last
details of accessioning the soft furnishing
like bedcovers gave the right feeling of
quality fi nished product. The master bed-
room boosts another example of modern
approach TV unit panel that starts from
top of the ceiling.
This project paid off the eff orts when
Mr. and Mrs. Bagri complemented with the
words “Your vast experience can be seen,
felt even from minute designs.”
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102 DESIGN MATRIX • MARCH-APRIL 2013
Designpromo
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MARCH-APRIL 2013 • DESIGN MATRIX 103
NEW HEIGHTSChartering
MONDO CASA
Mondo Casa is proud to be the sole representative in India for Wedgwood. A look at its journey.
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104 DESIGN MATRIX • MARCH-APRIL 2013
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MARCH-APRIL 2013 • DESIGN MATRIX 105
Mondo Casa presents the new Wedgwood collections Luxe lifestyle store Mondo Casa at Raghu-
vanshi Mills-South Mumbai, presents a new
season of tableware from Wedgwood.
Mondo Casa is proud to be the sole
representative in India for Wedgwood,
Waterford, Royal Doulton and Royal Albert.
To coincide with the visit of Lord Wedg-
wood, Mondo Casa also unveils select
pieces from the breathtaking new lines
from the famed Wedgwood & Bentley
and VeraWang for Wedgwood collections.
Each piece in the collection is a unique
work of art, the embodiment of Wedg-
wood’s unique heritage and the product
of skills & techniques developed over gen-
erations, since 1700.
History of WedgwoodJosiah Wedgwood I was the 12th and
youngest child of Thomas and Mary
Wedgwood of the Churchyard Works in
Burslem. From humble beginnings, Josiah
was taken into junior partnership with the
fi nest English potter of the time, Thomas
Whieldon. Here, he was encouraged to
experiment with glazes, bodies, colours
and shapes. Wedgwood opened his own
business in 1759 and his commitment to
scientifi c advancement, passion for craft
and keen marketing sense contributed to
immediate and enduring success.
Further, in 1762, Josiah Wedgwood
met Thomas Bentley, a prosperous Liver-
pool merchant with broad political and
cultural connections. The two became
friends, forming one of the most successful
creative partnerships of the age. Together
they developed Wedgwood into one of
the world’s fi rst global luxury brands. The
two men complemented each other per-
fectly-the inventive, mercurial Wedgwood
tempered by the sensible and educated
Bentley with his wealth of infl uential con-
nections.
From royalty-appointed Queensware
to iconic, opulently decorated Jasper,
Wedgwood and Bentley’s 11 year-part-
nership saw the creation, perfection and
distribution of some of the most unique &
luxurious ceramic pieces ever created.
New collections at Mondo Casa, MumbaiFrom Black Astbury to Riverton, Anthemi-
on Blue to Pure Gold, Wedgwood &
Bentley tableware epitomises English
elegance. The timeless Black Astbury is
an iconic Wedgwood pattern that fi rst
Luxe lifestyle store Mondo Casa at Raghuvanshi Mills-South Mumbai, presents a new season of tableware from Wedgwood.
Lord Wedgwood
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106 DESIGN MATRIX • MARCH-APRIL 2013
appeared in the early 20th century. Char-
acterised by an opulent motif, hand-deco-
rated with raised paste-work and 24 carat
gold gliding, each plate can take up to 10
hours to complete. And even today, both
design and craft remains true to the origi-
nal. The contemporary Pure Gold is a new
design based on the hand-crafting tradi-
tions of etched decoration and gliding.
Pure Gold embodies a minimal but luxuri-
ous aesthetic. Though modern in style, it
is the product of Wedgwood’s unrivalled
heritage of craft and workmanship.
Wedgwood, has an extensive col-
lection designed by acclaimed designer
Verawang, who is known for her passion
for detail, with a unique understanding
to blend subtlety with sophistication. This
line is available exclusively at Mondo Casa
in India.
Also at Mondo Casa, MumbaiJasper Conran, one of Britain’s leading
fashion designers, who is known for cre-
ating clean, simple & timeless pieces, has
designed a line of tableware for both
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MARCH-APRIL 2013 • DESIGN MATRIX 107
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108 DESIGN MATRIX • MARCH-APRIL 2013
Wedgwood & Waterford, which is show-
cased at Mondo Casa.
Waterford Crystal, which has captured
light over and over again, also fi nds pride of
place at Mondo Casa. Created by the hand
of artists consumed by their craft, light has
embraces, dances cascades through beau-
tifully cut crystal. Thus, Waterford Crystal,
embraces versatility and enduring style.
250 years of the fi nest English craftsmanshipThe Wedgwood & Bentley Collection is
the jewel in the Wedgwood crown, repre-
senting over 250 years of the fi nest English
craftsmanship. The ornamental pieces and
tableware that form the collection are all
handmade in England from precious pro-
prietary heritage materials like Jasperware,
luminescent Queensware and world-
famous Wedgwood fi ne bone china.
Each piece is a unique work of art,
handcrafted by a select few artisans,
many of whom have spent decades per-
fecting their craft. Made using materials &
techniques that Josiah Wedgwood him-
self perfected, the pieces create a beau-
tiful link to the past. The Wedgwood &
Bentley Collection incorporates both tra-
ditional and contemporary designs, off er-
ing magnifi cent & timeless focal points
within the fi nest homes.
Few words...Kunika Singh, a connoisseur of fi ne living
and a well known name in Mumbai soci-
ety presents a stunning new lifestyle store
“Mondo Casa” at Raghuvanshi South, a
newly developed area of Raghuvanshi
Mills, Lower Parel, Mumbai. Mondo Casa,
with a focus on aff ordable luxury, presents
the most breathtaking tableware, crystals,
accessories & soft furnishings from some of
the leading European brands, beautifully
displayed over a three storeyed space in an
exclusive English mansion-like structure.
Kunika avers,, “Mondo Casa is truly a
labour of love. All the tableware & furniture
has been personally sourced by all three of
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MARCH-APRIL 2013 • DESIGN MATRIX 109
us since we believe in the same aesthetic
appeal. I am sure that anyone, who has
refi ned taste and enjoys a good lifestyle, is
sure to fi nd something that they will cher-
ish at Mondo Casa”.
Lose yourself in the elegant world of
crockery & cutlery by the world renowned
tableware brand Wedgwood, which is
synonymous with the highest standard of
quality, craftsmanship & innovative design
for more than 250 years.
Address : 25,mondo casa, Raghuvanshi mills
compound 11-12, senapati bapat marg,
lower parel, mumbai-400013 Tel No: 022
-24900195/96Kunika Singh
“I am sure that
anyone, who
has refined taste
and enjoys a
good lifestyle,
is sure to find
something that
they will cherish
at Mondo
Casa”.
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Creativeideas
Carrying frequencies homeCosmis Heart Gallery is all about carring beauty and frequencies into people’s homes. In other words, it is all about Art that touches your soul space and energises you. Read on to be a part of a truely innovative journey.
When an artist empties out, the creativity of the Cosmos fl ows
through and the artist emerges as an instrument of the
Universe’s expression. Cosmic Heart Gallery, a new art gallery
with a diff erence is a beautiful space, where one will fi nd joy, peace and
healing through Art. Cosmic Heart Gallery has recently opened at New
Marine Lines, Mumbai.
Knowing the ideaCosmic Heart Gallery is truly a one of a kind venture for those, who view
art for inspiration, happiness & harmony. It is the unique concept of
Jalpa Vithalani, a rose farmer by profession and a practitioner of Recon-
nective Healing.
Cosmic Heart Gallery:
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MARCH-APRIL 2013 • DESIGN MATRIX 111
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112 DESIGN MATRIX • MARCH-APRIL 2013
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MARCH-APRIL 2013 • DESIGN MATRIX 113
The paintings at Cosmic Heart Gallery are all about beauty, art, creativity and expression of The Absolute.
“At Cosmic Heart Gallery we off er an
exquisite collection of art that will touch
your soul,” says Jalpa. “Each piece of inspi-
rational art is charged with the ‘Reconnec-
tive Healing frequencies’ that opens us to
higher levels of energy, light & information;
the gift lies in generating that ‘frequency’
in sacred space and translating the beauty
of the work in a metaphysical way into your
psyche.” The paintings at Cosmic Heart
Gallery are all about beauty, art, creativ-
ity and expression of The Absolute. Thus,
here, Art awakens a frequency within us;
that gently encourages a journey within.
Here, one will be uplifted in the pres-
ence of collection of paintings as one
soaks in their energy, colour and fl ow. We
are all creations – and expressions - of the
Universe. The gift of each painting from
Cosmic Heart is the path it off ers, which is
the journey within. Thus, it is an experience
of fi nding the truth in oneself and carrying
the limitless presence of the Reconnective
frequencies into one’s sacred space.
Inaugural show For its inaugural show, Cosmic Heart Gal-
lery showcased the works of two talented
young artist sisters, Pooja and Aparna
Bangia, titled “The Journey Begins”. Both
Pooja and Aparna come from a multi-fac-
eted educational background of graphic
design, fi ne arts, textile design and cos-
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114 DESIGN MATRIX • MARCH-APRIL 2013
tume in India and the UK. Their journeys
converged 8 years ago to embark on a con-
tinuously evolving process of co-creation.
In their own words: “Our art is our jour-
ney into mysticism and symbols…as we
travelled through diff erent moments of
prayer, revelation and insight. Each paint-
ing, always developed by four hands, is
a journey of the spirit through a process
of self and inner awareness. Forms take
consistency through symbolic processes
expressing the union of our inner and out-
er worlds, moments of discovery, expres-
sions of energy, sometimes sublime and
calm, at others explosive and intense.”
The collection “The Journey Begins”
will transport one into another realm. The
unique metamorphosis is the synergy
of the two artists as they actually paint
together on each canvas. The entire col-
lection of these paintings has been fea-
tured in the book “THE FAKIR – Thoughts &
Prayers” by Ruzbeh N. Bharucha.
Says Jalpa of the genesis of this unique
space: “Cosmic Heart Gallery has birthed in
the form of a dream wherein I was given
the name of the Gallery, shown the space,
the logo embedded on the fl oor and gen-
tly led on to a larger vision of art inspired
by the Cosmos and to create a platform for
pure talent.”
Cosmic Heart Gallery is a platform for
art shows & exhibitions, an art store with
a diff erence, where one will always fi nd
something aesthetic and meaningful to
gift yourself or a loved one. The gallery
commissions art works and paintings to
enhance one’s sacred space and personal
experience.
Cosmic Heart Gallery will also func-
tion as an interactive environment, with
workshops proposed to be conducted in
this space in order to encourage creative
Design Matrix_Mar-Apr 2013.indb 114Design Matrix_Mar-Apr 2013.indb 114 2/25/2013 7:33:57 PM2/25/2013 7:33:57 PM
MARCH-APRIL 2013 • DESIGN MATRIX 115
Cosmic Heart Gallery will also function as an interactive environment, with workshops proposed to be conducted in this space in order to encourage creative skills, art therapy and other such unique concepts.
Design Matrix_Mar-Apr 2013.indb 115Design Matrix_Mar-Apr 2013.indb 115 2/25/2013 7:34:29 PM2/25/2013 7:34:29 PM
116 DESIGN MATRIX • MARCH-APRIL 2013
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MARCH-APRIL 2013 • DESIGN MATRIX 117
skills, art therapy and other such unique
concepts. Further, it also introduced a
unique line of hand painted & metaphysi-
cal jewellery to empower one’s personal-
ity, beautiful hand embroidered manda-
las to enhance the beauty of homes, and
exquisite agate bowls and symbols of Sri
Aurobindo and The Mother in crystals and
thread as multi-dimensional works. These
stunning works and creations from Cosmic
Heart Gallery are in mother of pearl, min-
erals, silver, metal, thread and crystals. The
paintings are in a play of oils, acrylics, water
colours, inks and even 24 carat gold.
An experience“The trinity, with the rose farm, art and
Reconnective Healings are part of my
path and that is a knowing,” avers Jalpa. A
farmer by profession, Jalpa has been suc-
cessfully running a rose cultivation project
for more than a decade. She has had a love
for art since childhood, encouraged by her
mother; Art with a meaning & essence.
Jalpa herself has been creating a lot of
fun artworks and paintings, especially in
black & whites. “The conscious presence
of a stunning piece of work is something
that nurtures the soul.” A practitioner of
the Reconnective Healing & the Recon-
nection by Dr Eric Pearl, Jalpa is listed on
their international website. “It has been a
journey and a privilege to experience the
magic of the healings and the unique gift
to each soul. I use these frequencies at
the farm as well on the plants and earth.”
Jalpa enjoys a complete connect to nature
and Gaia. “I experience a zero point each
time I am creating an artwork and doing a
Reconnective healing.”
Thus, Cosmic Heart Gallery is a space
to have fun, experience warmth, make
shifts in consciousness amidst stunning
surreal art and explore unleashed talent.
COSMIC HEART GALLERY
Address: G-2a, Court Chambers, 35 - New
Marine Lines, Mumbai 400 020
Telephone: +91 22 22085926
art@cosmicheartgallery.info
www.cosmicheartgallery.info
Design Matrix_Mar-Apr 2013.indb 117Design Matrix_Mar-Apr 2013.indb 117 2/25/2013 7:34:52 PM2/25/2013 7:34:52 PM
118 DESIGN MATRIX • MARCH-APRIL 2013
Eventreport
BIRLA WHITE YUVARATNA AWARDS FOR
Ten winners of the 9th Birla White Yuva Ratna Awards 2012 for Architecture and Civil Engineering were felicitated on January 7, 2013, in the presence of leading architects and industry professionals.
AND ENGINEERSARCHITECTS
Inauguration
Design Matrix_Mar-Apr 2013.indb 118Design Matrix_Mar-Apr 2013.indb 118 2/25/2013 7:35:26 PM2/25/2013 7:35:26 PM
MARCH-APRIL 2013 • DESIGN MATRIX 119
The national round of the 9th Birla
White Yuva Ratna Awards 2012 was
held on January 7 2013 at the ITC
Hotel, The Maratha, Mumbai, where 10
promising young architects and engineers
from across the country were honoured.
Dating back to 2004 – its year of incep-
tion – this annual competition was institut-
ed to provide a platform for budding archi-
tects and engineers in order to carve out a
niche for themselves in the area of design-
ing solutions, keeping in mind sensitivity to
the environment, space management and
much more. Apart from allowing students
to push the boundaries of their imagina-
tion and come out with innovative designs,
this forum also familiarised future architects
with Birla White’s products & applications.
The awards gained so much popularity that
within 2 years of inception, Birla White start-
ed conducting the competition at both, the
regional and national levels.
Glimpses The YuvaRatna Awards 2012 primarily
focussed on identifying and encouraging
the creative understanding and ability
to design with two distinct and unique
design briefs. Participants were expected
to showcase their intellectual understand-
ing of the given theme and thereby pres-
ent it uniquely.
This edition of the competition had two
themes for architects; ‘Aff ordable Housing
Township (within 4-5 acres)’ and ‘Healthcare
Centre (Hospital) within the Township’, Thus,
rhe theme called for integrated, aff ordable
and cost eff ective housing in a sub-urban
context, close to but not within a city). Fur-
ther, the theme for civil engineers was ‘Sus-
tainable Development with White Cement’.
Every year has seen an increase in
entries, and this year’s awards witnessed a
record high of 1585 entries from 102 archi-
tectural institutes and 425 entries from
civil engineering colleges across India. The
entries were segregated into fi ve regional
zones, and regional winners were select-
ed from each of these fi ve zones. These
shortlisted entries were then judged at
the national level by the elite panel of jury
members to shortlist the national winners.
The Birla White Yuva Ratna regional
awards function for North, Central and East
zone was held at the SMS Convention Cen-
tre, Jaipur, India on December 22, 2012. The
awards function for West and South zone
was held at the Le Meridien hotel in Pune,
India on November 22, 2012.
Inaugurating the national level func-
tion, Mrs. Rajashree Birla, Director, Ultra-
Tech Cement Ltd and Chairperson, The
Aditya Birla Centre for Community Initia-
tives and Rural Development compliment-
ed the Birla White team for focussing on a
subject of immense relevance.
Mrs. Birla in her inaugural address said,
“More than 50 million families do not have a
decent roof over their head in India. Talking
of housing in urban areas, we have mush-
rooming of concrete jungles, and a tremen-
dous shortage of housing as well. That
apart, the land prices are soaring, hence
aff ordability by middle-class and lower mid-
dle-class income groups is an issue. So I feel
very heartened that you have chosen the
theme of an ‘Aff ordable Housing Township’
and within it a healthcare centre. Designing
a housing township that is holistic, sustain-
able and in a certain way, an invocation of
space, off ers tremendous potential for the
imagination of the young.”
Visibly impressed by the designs that
the students had put up, Mrs. Birla compli-
mented the winners for creating new con-
structs, operating at diff erent scales, with
sustainable design concepts that were both
fascinating and creative. In her view these
designs were easily implementable by
good builders, under the watchful eye of a
good architect. She hoped that the design
solutions presented would go a long way in
meeting the need for aff ordable housing.
Mrs. Birla congratulated O. P. Puran-
malka, Whole-time Director, UltraTech and
Head, Cement Business; Rahul Mohnot,
Senior President, UltraTech (Birla White)
and Anurag Angrish, Marketing Head of
Birla White, for their sensitivity to the hous-
ing issue and their initiatives to mitigate
the problem.
Speaking at the occasion O. P. Puran-
malka said, “The Birla White YuvaRatna
Awards have always focussed on real life
issues. Aff ordable housing is the need of
16_Event Report.indd 11916_Event Report.indd 119 2/25/2013 9:24:42 PM2/25/2013 9:24:42 PM
120 DESIGN MATRIX • MARCH-APRIL 2013
our country today. Our budding architects and
engineers, given their exposure levels, have the
potential to off er contemporary, yet out-of-the-box
solutions on complex issues. This year again they
have emerged with excellent concepts that will go
a long way in helping resolve the housing issue. I am
sure many builders will help translate their ideas into
housing complexes.”
The distinguished panel of judges who selected
the winners comprised of architects Zubin Zainud-
din, Shilpa Ranade, Shantanu Poredi and P.S. Babaria;
and prominent civil engineers Hitesh Desai, B. V. B.
Pai, and D. N. Singh.
The Yuvaratna has also gained immense follow-
ing on its Facebook page, with over 8000 architects
as members including all participants. To access this
page visit: www.facebook.com/yuvaratnaawards.
Men in WhiteThe entire team of Birla White led by Mr. Kumar Pillay
- Vice President - Marketing Services, UltraTech, Mr.
Kedar Rele - Department Head - Marketing Services,
Birla White, Murgesh Bhustali - Technical head have
worked behind the scenes to make the Yuva Ratna
2012 awards a grand success.
Glimpses from the event
Every year has seen an increase in entries, and this year’s awards witnessed a record high of 1585 entries from 102 architectural institutes and 425 entries from civil engineering colleges across India.
Design Matrix_Mar-Apr 2013.indb 120Design Matrix_Mar-Apr 2013.indb 120 2/25/2013 7:35:57 PM2/25/2013 7:35:57 PM
LAUNCHPRODUCT
Pallate Design Studio reinforces its dedication to promoting talent, innovation and design for modern lifestyles. It creates customised designs for living, dining, sleeping and offi ce spaces. Lekha Washington collection is exclusively available at Pallate. The fi rst of the sink collection, the ‘Pink Sink’ was invented 8 years ago by Lekha Washington, and got perfected over time. The foldable has washable covers and comes in a variety of colours. Made with 100 per cent stainless steel, the structural form allows it bounce and extreme durability, while at the same time allowing it playfulness. The drop uses patented Sink ® mechanics to create a chair that looks like there is no way one can sit on it- until one does. The Squair chair is solid and grounded, yet does not lose the inherent play of the sink collection.
www.pallate.com
Pallate presents new furniture designs by Lekha Washington
Design Matrix_Mar-Apr 2013.indb 121Design Matrix_Mar-Apr 2013.indb 121 2/25/2013 7:36:26 PM2/25/2013 7:36:26 PM
122 DESIGN MATRIX • JANUARY-FEBRUARY 2013
AA Living recently launched Retro Glam, a collection of accessories, which are inspired by vintage pop art imagery. This urban contemporary range comprises of laptop trays, boxes, trays and accent cushions. Sepia imagery, combined with spurts of vivid colour and lettering – the range is perfect for a den, young offi ce space or TV room. With its merge of digital imagery and weathered leather, the addition of a few items can instantly makeover your décor.Prices of the laptop trays - ` 3200 onwardsMultipurpose boxes - ` 1800 onwardsAccent digital cushions - ` 1700 onwardsOrganisational trays - ` 2500 onwardswww.aa-living.com
Bharat Floorings was the fi rst company to
introduce green tiles in India called by the
brand name ‘EcoStoneTM’. These tiles are
made by using recycled materials in their
manufacture. The EcoStoneTM product
range conforms to LEED Green Building
Rating System, which is a certifi cation
system for buildings that are truly green.
EcoStoneTM exclusive tiles are made
with highly-recycled content and
are produced locally. It is available in
two categories – Interio and Exterio
ie for interior and exterior fl oorings
respectively. EcostoneTM tiles are available
in a variety of sizes- as tiles and slabs
and are also available in multiple styles,
colours, designs. Further, they can be
customised to suit one’s needs.
www.bharatfl oorings.com
Bharat Flooringslaunches EcoStoneTM
AA Living presents
Retro Glam
Design Matrix_Mar-Apr 2013.indb 122Design Matrix_Mar-Apr 2013.indb 122 2/25/2013 7:36:35 PM2/25/2013 7:36:35 PM
JANUARY-FEBRUARY 2013 • DESIGN MATRIX 123JANJAJANJAJANJANJAJANANANJANJANAAANAAAAAJANJANJAJANJANANANJANANNNANANNANANJANJANJANJJANAANAAJANAAAANANJANJANNANANJAAANJAAJAAAAANJANNJANANJANJANJANANANAAJAJANJANANNANNANJANANANANJANANAANAANNAANNNNANAAANANJAANNJANANAAAAJANNNAANANANJJANJANJANNJJJJJANAANNANNJAANANANNNAAANNANJJJJAJAAANNNNNNNJJJJJJJJJAAAAAAAAAAAAAAAAANNNNNNNNNNNNNNNNNJJJJJJJJJJAAAAAAAAAAAAAAAAANNNNNNNNNNNNNNNNJJJJJJJAAAAAAAAAAAANNNNNNNNNNNNNNNNNJANJAJAJJAAAAAAANNANNNNJANNNNNUARUARUARUARUARUARUARUUARUARUARUAUUARAARUARUARUAARUARUARARUARRUARRUARUARUARUARUARUAUUAUARUAUAUARUARUAAUAUARUARUARRRUARARUARUARUARUARUUAUARUAUARUARRUARRUARUARUAUARUARUAUAUAAARRRUARUARRRUAUUUUARUARRUARRUARRU RUARRRARUARARRARRRRRARRRRRRRARRRRU RRRRRRRUUUARARUARRRRARRRRUARUAU RRRUARUUARRRRRUUAUUUAUUARUUUUUUAAARAAAAAAAARRRRRRRRRRRRUUUUUUUUUUUUUUAAAAAAAAAAAAAAARRRRRRRRRRRRRUUARUUUUUUUUUUUUUAAAAAAAAAAAAAAAARRRRRRRRRRRRRUUUARUUUAAAAAARARRRRRRRRRUUUUUARARRRRRRRY-FY-FY-FYYYY-FYY-FYY-FY-FY-FY FY-FY-FY-FFY-FY-FFY FFFFFY-FY-FY-FY-FY-FYY FY-FY-FY-FY-FY-FY-FY-FY-FFFFY FYYY-FYY-FY-FY-FY-FFFY-FYYYYY-FY-FFFY-FFFY-FY-FY-FY-FY-FFFFFYYYY FY-FFF-FY-FY-FYY-YYY FYYYY-Y F-FY-FYY-FYYYY-FY-FYY FFY-FYYYYYY FYY-FY FFFFY-FYY-FFFFY-FY-FY-FY-FY FFFFY-FFFY-FYY FFFFFFY FFFYYY FFFFFYYYYYYYYYYYYYYY FFFFFFFFFYYYYYYYYYYYYYYYY FFFFFFFFFYYYYYYY FY FYYYYYYYYY FFFFFFFFFFYYYYY FY FFFFY FFFEBREBREBREBEBREEBREBREBREBEBREBREBREBREBREBREBRBBBRBEBRREBREBREBRBREBREBREBREBEBEEEBREEBREEBREBRBBEBREBREBRREBRREBEBREEEBEBRBBRBBRBRBREBRBRREBREBEBREEEBREBBRBBEBRRBREBRBRREBREEBEBREBEEEBEBRBRBRREBREBREBREBEEEBRBBREEEEBBBBRREBRRRREBREBREBRREBRBRRRRREBREBRREBRREBRBRBRREBEBREEBRRRRBREEBREBRBREBRREEEBRRRRRREEEEEEEEEEEBBBBBBBBBBBBBBRRRRRRRRRRRRREEEEEEEEEEEBBBBBBBBBBBBBBRRRRRRRRRRRREEEEEEEEEEBBBBBBBBBBBBRRRRRRRRRRRREEEEBRBBRREBBRRUAUARUAUARUARUARUARUARUUARUUAAAAUARUARUARUARUARUARUARARRARRUARUARARRUARARUARRUUUARUARUARUUARUARUARUAAUAAAAUARUAUARUARUAAUARUARUARRRUARRUARUUARUARUAAAAARUAAUARARARRRUARARUARUUUUUUARUAUARAAAAARAAAAUAUAUARARARRUARRARUARUAUUUUUUUUAAAAAAAAAUARRUARUUAUUUUAUUUUUAAAAAAUARUARAAAUAUARRUUARUUUUUUAUAAUAAAAUUUAAAUAARUUUUUUARAUUAUUARUUUUAUUARAUUUAUAUUAUUAAAAAARAARAARRRRRUUUUUUUUUUUUUUAAAAAAAAAAAAAAAAAARRRRRRRRRRRRRRUUUUUUUUUUUUUAAAAAAAAAAAAAAAAAARRRRRRRRRRRRRUUUARUUUUUUUUUARUARAAAUARAAAAAAARRRRRUUUUAAAAUU Y 2Y 2Y 2Y 2Y 2Y 2Y 2Y 2YYYYYY 2YYY 2Y Y 2Y 2Y 2Y 2Y 2Y 2Y 2Y YY 2YYY 222Y 22Y 2Y 2Y 2YYYYYYY 2Y 2Y 2Y 2Y 2Y 2222Y 2Y 2Y 2Y 2Y 2YYY 2YY 2YY 22222Y 2YYY 2Y 2YY 2Y 22Y 2Y 2Y 2YYYY 2Y 2Y 2Y 2YYY 2YY 2YY 2Y 22YYY 2Y 2222Y 2YYY 22Y 2YYY 222Y 2YYY 22Y YYY 22222222222YY 22222Y 22YYY 222Y 222YYYYYYY 22222222222YYYYYYYYYYYYYYY 222222222222YYYYYYYYYYY 2YYYYY 222222222Y 222YYYYYYYYYYYYY 2YY 2222222YYYYY 2222YYY 000000000130000111113013013000000000000110000000110130000001111300000000000101300000130000000013000001300000010000000000000000000000000000000000000000000000000000010000 •• DEDESDESDESDESDESESIGNIGNIGNIGN MAMA M M TRITRIR XX 1231232
OSIM India has recently launched the world’s fi rst Human-3D Massage Chair, uDivine. The patented OSIM Human-3D Massage Chair has the most innovative massage technology that provides an intelligent and precise massage based on the human body contours. Combined with a strategically-positioned system of airbags, kneading discs and automatic body detection, the OSIM uDivine delivers the pleasures of the most humanised and eff ective full-body massage and wellbeing. uDivine is available in contemporary lifestyle colours: marble grey, ruby red, jade green and heavenly blue.Designed by Japanese Master, Sato Tsuyoshi., the uDivine off ers a suite of the most invigorating manual massage techniques that cater to the entire body. Further, one can customise their massage with a variety of massage actions, speeds and intensities.
www.osim.com
Address Home has recently introduced a range of the most luxurious and stylish
bathroom accessories. This collection will ensure that one gets the most out of
one’s tranquil bath time experiences! It off ers the Manhattan Blocks bathroom
range in gold and Manhattan Crystal in silver that will add modern charm to any
bathroom. From the mystic holder, perfect for holding one’s toothbrush to the
mystic soap dish; this range is truly stunning and will accentuate any bathroom.
Further, it off ers a delicate crystal soap dish along with the faux snakeskin soap
dispenser that will add decadence to one’s bathroom.
Price: ` 6900 - 9900
022-40040474
Address Homeintroduces a luxurious
range of bath accessories
OSIM introduces the uDivine Massage Chair
Design Matrix_Mar-Apr 2013.indb 123Design Matrix_Mar-Apr 2013.indb 123 2/25/2013 7:37:02 PM2/25/2013 7:37:02 PM
124 DESIGN MATRIX • JANUARY-FEBRUARY 2013
Maison by International Furniture Brands has introduced an uber chic collection of furniture from FENDI CASA. Crafted from luxurious materials, this elegant and sophisticated line of furniture is apt for plush homes, luxury hotels, resorts and yachts. This stunning collection of furniture is crafted from luxurious and precious materials including steel chromed gunmetal, full grain and natural grain leathers, goatskin, horn, onyx, marble and the fi nest woods with semi-gloss & high-gloss fi nishes and glossy lacquers. The new sofas on off er include the Memoire Sofa with its elegant style distinguished by the round profi le of the structure. Price: On Request
www.ifbrands.in
Beginning March 2013 Serta, the world’s
best ultra premium mattress, will be
available at franchisees located at all
metros all over India. What will appeal
to the home maker about Serta are
its unique and patented features that
provide superior support to the back and
neck. The added attraction to the home
maker is that Serta showcases various
mattress designs covering a multitude
of feel factors, ranging from very fi rm
mattresses to ultra plush designs, using
various premium quilting materials. The
Indian consumer can now select from
a total of 22 exciting Serta mattress
models. Serta is available to the individual
customer at prices ranging from
` 28000-1 lakh and up. The warranty on
the mattress depends upon the model,
however, it ranges from 3-10 years.
www.serta.com
Maison by International Furniture Brands introduces luxurious furniture from FENDI CASA
Sweet Dreams with
Serta
Design Matrix_Mar-Apr 2013.indb 124Design Matrix_Mar-Apr 2013.indb 124 2/25/2013 7:37:19 PM2/25/2013 7:37:19 PM
JANUARY-FEBRUARY 2013 • DESIGN MATRIX 125
If you enjoy things that are modern, ultra ravishing and stylish then, IDUS, a name reckoned with luxury and quality imported furniture is introducing designer furniture by furniture designer Vito Selma from Philippines. The range is worldwide known for their indoor furniture, accents and accessories. Fundamentally, simple, subtle, sophisticated, texture and clean lines help to defi ne this new range available at IDUS that is an amalgam of geometry and wood, conception and craft. The range includes chairs, lounge chairs, coff ee tables, side tables, cocktail tables, and consoles, etc.Price: On Request
www.idus.in
The ultimate expression of this style, Fan di FENDI Pour Homme is now subtly evolving into
another luminous, fresh and aromatic fragrance, Fan di FENDI Pour Homme Acqua. This new
fragrance opens another chapter in the Fendi man’s story. But, although the elegance of his
style remains identical whatever the circumstance, the decor is no longer the same. Fan di
FENDI Pour Homme Acqua is like a refreshing breeze, synonymous with all the freedom of an
Italian escapade. Fan di FENDI Pour Homme Acqua is just like the man himself, simultaneously
elegant, sophisticated and relaxed. It is irresistibly fresh, like taking a sensuous dive into a
deep blue ocean. The perfect ergonomic and easy-to-use design of the spray cap and the
contrasting dark grey and horizon blue colours are very masculine.
www.fendi.com
IDUS introduces Vito Selma’s designer range from Philippines
Fan di FENDI Pour
Homme Acqua
offers a new explosion of Italian style
freshness
Design Matrix_Mar-Apr 2013.indb 125Design Matrix_Mar-Apr 2013.indb 125 2/25/2013 7:37:31 PM2/25/2013 7:37:31 PM
126 DESIGN MATRIX • JANUARY-FEBRUARY 2013
Thicker, durable and infi nitely more stylish, this is what a new Rattan Chair Collection at World Bazaar embraces. The eff ortlessly stylish and super stunning Rattan Chair range can revamp your existing decor with a touch of sensuously curvy, endlessly elegant and utterly sturdy styles. Introduced under World Bazaar Original (WBO) label, the collection is strong, durable and fi ts perfectly into a whole host of diff erent interior and exterior plans. The Rattan Collection is a premium range of stylishly functional designs. The uniquely woven rattanweaves and patterns have been distinctly crafted to testify your refi ned sense and sensibility.Price: ` 25000/= onwards.
www.worldbazaarindia.com
The wooden fl oor gives every room
a sense of warmth and homeliness. It
provides the ideal basis for tasteful, style
conscious furnishing. Known for their
exhilarating designs and resilient fl ooring
products, NOTION- Luxury Flooring
Concepts has launched Engineered
Flooring for the most beautiful habitats.
The Engineered Flooring by Notion
allows enormous ways of setting out
your own furnishing style starting with
the fl oor. Numerous select timbers,
various plank formats & installation
patterns, diff erent ranges and surface
treatments open up a unique spectrum
for exclusive fl oor design for both
residential and commercial use.
Price: ` 375/= per sq ft.
www.notion.net.in
World Bazaar introduces the Rattan Chair Collection
NotionLuxury Flooring Concepts introduces Engineered Flooring
Design Matrix_Mar-Apr 2013.indb 126Design Matrix_Mar-Apr 2013.indb 126 2/25/2013 7:37:38 PM2/25/2013 7:37:38 PM
January-February 2013VOL. 3 • ISSUE 2 • `100
A presentation
PEOPLE • L I FESTYLE • DES IGN • INTER IORS
DM_Jan-Feb 13_Cover.indd 1 12/24/2012 11:45:46 PM
Design Matrix_Mar-Apr 2013.indb 127Design Matrix_Mar-Apr 2013.indb 127 2/25/2013 7:38:06 PM2/25/2013 7:38:06 PM
128 DESIGN MATRIX • MARCH-APRIL 2013
IFC: Geeta Corporate Ad. Geeta Aluminium Company Pvt. Ltd.D/4, Ansa Industrial Estate, Saki Vihar Road, Saki Naka,Andheri (East), Mumbai – 400072.(M): 09930806685www.geetaaluminium.com
Pg. 1: Ebco Pvt. Ltd. 402-3, Hyde Park, Saki Vihar Road, Mumbai 400072Tel: (022) 67837777 Email: info@ebco.inwww.ebco.in
Pg.2: Travette Engineered Hardwood FlooringMRJ Trading Pvt. Ltd.201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.Tel: (022) 26187132 / 26131442 Email: fl ooring@mrjgroup.in
Pg 3: Birla WhiteUltratech Cement Ltd.Ground Floor, Ahura Centre,82, Mahakali Caves Road,Andheri (E) Mumbai 400093Toll Free: 1800111717www.birlawhite.com
Pg. 4 & 5: Durian VeneersDurian Industries Ltd.401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057Tel: (022) 26269000Email: info@durian.inwww.durian.in
Pg. 6 & 7: Uniply ATS PlywoodUniply Industries Ltd.#52, Harleys Road, Kilpauk, Chennai – 600 010.Tel: (044) 2660 5995Email: info@uniply.in
Pg. 9: KinlongGuang Dong KINLONG Hardware
Products Co. Ltd..
NO. 102, A Wing , Camellia,
Nahar’s Amrit Shakti,
Powai, Mumbai, India-400076
(M): 096190 68685
Email: frankforever01@gmail.com
Pg. 11: Durian Laminates Cedar Décor Pvt. Ltd.
F/2, Shapath-1, Nr. Cargo Motors,
S. G. Highway, Ahmedabad - 380015
Email: mail@cedarindia.com
www.durian.in
Pg. 12: Concept DekorSurface Dekor (India) Pvt. Ltd.
Abdul Satar Lakdawala Comp;
Jogeshwari-Vikroli Link Road,
Jogeshwari - East, Mumbai-400 060
Tel: (022) 28242424/28362424
Email: surfacedekor@gmail.com
Pg. 13: ArmstrongArmstrong World Industries (India)
Pvt. Ltd.
B2, G-01, Marathon Innova,
Off Ganpatrao Kadam Marg,
Lower Pare, Mumbai – 400 013.
Tel: (022) 3048 0800
Email: helpdeskindia@armstrong.com
Pg. 14 & 15: Uniply Elementz Decorative VeneersUniply Industries Ltd.
#52, Harleys Road, Kilpauk,
Chennai – 600 010.
Tel: (044) 26605995
Email: info@uniply.in
Pg. 16 & 17: Le CdeorMRJ Trading Pvt. Ltd.
201, Shyam Kamal ‘C’ Bldg.,
Agarwal Market,
Vile Parle (E), Mumbai – 400057.
Tel: (022) 26187132 / 26131442
Email: artifacts@mrjgroup.in
Pg.22: KiTEC Potable WaterKiTEC Industries (India) Limited
C-18/11, Jeevan Bima Nagar,
Borivali (W), Mumbai – 400 103.
Tel.: (022) 2895 1144
Email: sales@kitecindia.com
www.kitecindia.com
Pg. 23: KalingastoneClassic Marble Company
15, Bhandup Village Road,
Subhash Nagar,
Bhandup (W),Mumbai – 400 078.
Tel: (022) 41404140
Email: info@kalingastone.com
www.kalingastone.com
Pg. 47: LG Hi-MacsNew Patel Sawmill Group
204/B, Vertex Vikas, Sir M V Road,
Andheri (East), Mumbai – 400069
Tel: (022) 26833377/0952
Email: decorexsol@gmail.com
Pg, 53: IDFINDIA DESIGN FORUM
338, Avanashi Road,
Peelamedu, Coimbatore - 641 004
Tel.: (0422) 2576357
Email:indiadesignforum@gmail.com
www.indiadesignforum.com
Pg. 55: FINfloor Laminated flooring MRJ Trading Pvt. Ltd.201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.Tel: (022) 26187132 / 26131442 Email: fl ooring@mrjgroup.in
Pg. 69: UBM-INDEX Trade Fairsmarketing@ubmindexfairs.comwww.ubmindexfairs.com
Pg. 89: Century Extrusions Century Extrusions Limited113, Park Street, ‘N’ Block, 2nd Floor,Kolkata – 700 016.Tel: (033) 2229 1012/1291Email: marketing@centuryextrusions.comwww.centuryextrusions.com
IBC: Lunawood Exterior Cladding & Decking• 935, Bhagwandas Wadi,
Behind Kismat Talkies, off V.S. Marg,Prabhadevi, Mumbai 400025
Tel: (022) 24318222 Email: jalaram_timber@yahoo.com• 9/B & 9/K, Laxmi Ind. Estate,
New Link Road, Versova,Andheri (W), Mumbai – 400053
Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com
BC: Corian Solid Surfaces• Agar Bazar S. K. Bole Road, Dadar (W), Mumbai 400028 Tel: (022) 24318444/555 Email: jalaram_timber@yahoo.com• 9/B & 9/K, Laxmi Ind. Estate,
New Link Road, Versova,Andheri (W), Mumbai – 400053
Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com
GLOSSARY
FORM IV
Statement of ownership and other par ticulars about magazine entitled – Design Matrix to be published in the first issue every year af ter the last day of February.1. Place of publication: MRJ Creations Pvt. Ltd., 201, Shyam Kamal 'C' Building, Agarwal Market, Vile Parle (E), Mumbai - 4000572. Periodicity of its publication: Bi-Monthly3. Printer’s Name: Mr. Karan Jhunjhunwala, Nationality: Indian, Address: MRJ Creations Pvt. Ltd., 201, Shyam Kamal 'C' Building, Agarwal Market, Vile Parle (E), Mumbai - 4000574. Publisher’s Name: Mr. Karan Jhunjhunwala, Nationality: Indian, Address: MRJ Creations Pvt. Ltd., 201, Shyam Kamal 'C' Building, Agarwal Market, Vile Parle (E), Mumbai - 4000575. Editor’s Name: Ms. Chandreyee Bhaumik, Nationality: Indian, Address: MRJ Creations Pvt. Ltd., 201, Shyam Kamal 'C' Building, Agarwal Market, Vile Parle (E), Mumbai - 4000576. Names and addresses of individuals who own the newspaper and par tners or shareholders holding more than one per cent of the total capital. a) Karan Jhunjhunwala, MRJ Creations Pvt. Ltd. 201, Shyam Kamal ‘C’ Building, Agarwal Market, Vile Parle (E), Mumbai - 400057 b) Manohar Jhunjhunwala, MRJ Creations Pvt. Ltd. 201, Shyam Kamal ‘C’ Building, Agarwal Market, Vile Parle (E), Mumbai - 400057
I, Karan Jhunjhunwala – Publisher (Design Matrix), hereby declare that the par ticulars given above are true to the best of my knowledge and belief.Date: 1st March, 2013
Sd/-
Mr. Karan Jhunjhunwala Publisher
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