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For more than 24 years, their smile has been for us a source of inspiration and creation.

For more than two decades now, we have been at the center of children’s fashion.

Fragos S.A. was founded in 1987 and has since then been active and successful in the field of children’s wear design, manufacture and retail operations.

Today, the heart of our company along with the heart of children’s fashion, beat in a privately owned building at 423 Vouliagmeni Avenue in downtown Athens, Greece where our Head Offices are housed.

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Good

Prices

at High

Quality

Creative

Collection Young and

dynamic

image

Fresh &

New

Image

Fashionable

Brand

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Our goal is to expand our distribution

Retail Shops network as a European

brand in the international fashion kids

mass market.

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PRESIDENT & CEO

BUSINESS DEVELOPMENT

1. DESIGN 2. PRODUCTION

RETAIL W/S MARKETING FINANCE &

MIS LOGISTICS

CUSTOMER SERVICE

CLEAR ROLES IN EACH

DEPARTMENT

International Market Expansion

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For boys & girls

For infants to 16 years old children

From casual dressing to evening dressing!

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20.0 M€

17.0 M€

17.8 M€

18.5 M€

18.6 M€

750 POS

480 POS

550 POS

630 POS

627 stores

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100

200

300

400

500

600

2004 2005 2006 2007 2008

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100

200

300

400

500

600

700

800

An exceptional Growth with

Leading Brands

* We design, produce and distribute the crème de la crème of valued children’s fashion clothes, and other children’s apparel products for the modern customer who has demands on quality and style, putting children in the role of the everyday protagonist.

* This protagonist is our favorite client, the one we love, the one we serve, the one who is destined to become a leader, the one who reflects our own passion and our own lifestyle.

* We consider children’s fashion an expression. Fashion trends, are applied to the stylistic needs of the contemporary child with the strictest quality specifications.

* From the style, to the cut, the fabrics, the stitching and the accessories, they are all worked and reworked to their minutest details.

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The right product…

…at the right price

…of good quality

…in the right quantity

…at the right moment

…in the right place Our means

A supply policy in short circuit

Reactive and creative supplier

A high-performance information system

Expertise in product range management

Efficient distribution procedures

A high-performance logistics

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Modern Unique & Relevant

Profitable

Development of

Distribution Networks

& International Partnerships

Managing distribution’s technics

Short Circuit process – Logistics – data proccessing.

Answering at the consumer requirement

Trendy – Accessibility – Good Value for quality & money.

Developing a know-how in the management partnerships.

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Newborn up to Kid of 0 – 16

years

60 Retail Stores & 700 W/S

POS

1.000.000 pieces sold

450.000 visitors

Branded Products

Unique Concept

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Our Franchising strategy worldwide provides the “Franchising" rights to a Local

Investor establishing a pilot store and then expands network in his/her market acting

as the exclusive “Master” Franchisee.

Start with 1-2 pilot Retail Shops.

“Sole Franchisee” are also welcome.

Requirements for Shop opening:

-store space of min 100 sq.m.

-in high traffic area

-vitrine length of 8 meters

-no entry fees

It is estimated that a Marasil Retail Store at 130 sq.m. achieves an annual sales

turnover of 680,000 USD.

Our rule: to allocate the maximum of our shop space only for the best products

Only good selling products are re-delivered to our shops. Non successful products are only delivered once in very small quantities and will not be ordered again. The clothes in the shops are the ones matching the best with our consumer tastes.

We use marketing promotion to optimize our shop selling space:

•Adapted shop display to promote our best selling articles

•Promotion operation to push very good products

•Discount to get rid of the less good products and leave space for high potential products.

We have one department focusing only on our shop stock management: each product performance is analyzed every week for each shop, thanks to our strong IT system and product management tools.

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Full Colored & Black and White Pages, Product Presentations in

Women Magazines and Special Editions for the Child

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Promotional Material for our Retail Shops (catalogues – banners – stands – bags)

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*Shops Marasil - Lamia

Marasil - Drama

Marasil - Glyfada

Marasil - Cyprus

Marasil - Halkida

Marasil - Italy

*Shops in Malls

Avenue - Marousi

Notos Galleries - Athens

Tiffany Mall - Cyprus

Athens Heart - Tauros

Pantheon Plaza - Larisa

Dubai Mall - Dubai H.A.E.

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To Increase your Sales Revenues

within Total Category

To offer to Consumers a Modern, Fashionable,

Stylish, Quality European brand at affordable

Price

To

improve

your

Profitability

within

Total

Category

To

Upgrade

the

total

baby & kids

Category

We strongly believe and support int’l business partnerships

in a win-to-win business relationship!

…caring for a better world for kids.

Fragos s.a.

www.marasil.gr / www.mandarino.gr

www.marasil.gr

For more information: Themida Drivala, Kountouriotou 108, Pireus, GREECE , T(+30) 210-4225424, international@easyfranchise.gr