Post on 09-May-2015
The First 10 Things You MUST do in Social Media
Linda DavisFacebook: LindaCDavis
Twitter: @LindaDavis
www.SlideShare.com/LindaDavis
The Rules:
• Some of what I say today is my opinion. You can probably do it bigger, better, or different.
• It is more about good content than
it is about technology.
• Anything I say today could be outdated tomorrow.
• Social media is a conversation.
• I am here.
Beginner
Intermediate
Advanced
Ubergeek
My Tools:
Desk Top ComputeriPad
iPhoneScan Snap
Epson Workforce Printer
EvernoteDropbox
PaperportRealty Juggler
DROPBOX - Free
EVERNOTE - Free
P.S. Dropbox is for files. Evernote is for everything else!
Paperport Software
Paperport Software
Using Paperport
If you close your eyes, social media is not going away.
2011 NAR Technology Survey
If not, why not?
Create a Database
“How you gather, manage and use information to serve the needs of your customer will determine whether you win or lose in your business”
Bill Gates in “Business at the Speed of Thought”
Active Rain Survey 2012
Contact Management
www.GaryDavidHall.coml
Realty Juggler
I use Realty Juggler but it may not be the best choice for you.
What do you need to consider when choosing a database?
•Cost•Support•Web based•Social media interaction•E-mail interaction•Phone synching•Task management (launch plans)•Enough fields
Gmail Contacts
Task Management
Clients: Clients are anyone who I have done business with and as a result, earned a commission. Sphere of influence Prospects: Prospects are people I hope to do business with in the future. This list includes: CMA prospects, Orphans, Movers and Shakers
Family and Friends: They should be on your mailing list too! Sometimes they need to be reminded you are in the real estate business.
Out of Area: These are past clients who have moved out of the area.
Vendors, for people like painters, cleaners etc.
My Database Categories
Fields?
Decide on your Social Media Hub
HUB
Linked In
You Tube
Your hub is the foundation of your web presence.Use it to tell who you are and what you do.
Twitter eNewsletters
FourSquare
There is no better hub than a blog. A blog can open doors and provide
amazing opportunities.
Saint Paul Real Estate Blog
Life in Bonita Springs
The Phoenix Real Estate Guy
Your hub can be a page on your company’s website.
Social Media Hubs
Social Media Hub - About.me
Create a Profile
Long Profile
I'm a blogger, sister, politician, mother, golfer, wife, real estate broker, educator, and wannabe photographer. I'm also a pretty damn good cook.
Short Profile
Create and
Enhance your
Signature
Email Signatures
www.LindaDavis.info
Bunny MostadABR, CRP, CRS, e-PRO, GRI, LHMS, SRESColdwell Banker Residential Brokerage203 803-5695www.follr.com/Bunny
www.follr.com/Bunny
www.aboutme.com/JohnAyers
Carry your camera
everywhere and build
your photo library!
Share the story of your community with photos and
video.
PhotoJoJo.com
PHOTOSHOP EXPRESS – Free
DynaLight HD for iPhone PRO HDR for Android
Camera+ for the iPhone
HDR Plus for the Android
Diptic
Plan your Photoshoot Ahead of Time
iWatermark for the iPhone
Add Watermark for the Android
A photo-sharing social network.
Find Your Clients Online
Finding clients and friends on Facebook
Search Local Groups on Facebook
Finding clients on Twitter
Finding clients and friends on Twitter
____________________________NearbyTweets.com
Use Desktop ApplicationsLike HootSuite
Create Lists on
Create custom lists from your home page.
Clicks Friends in the left hand column
Sign on to LinkedIn
1
2
5 Places To Practice Keyword Loading
Professional Headline
Position
3 Summary
4
5 Skills and Expertise
Experience
Other Linked In Tips
• Join Groups• Connect with at Least 500 People
• Your Name Should Contain only Your Name• Answer Questions (More Tab)
• Add Stuff (Links, Video, SlideShare)
Give and you shall receive recommendations.
Provide Knowledge to
the Community you Serve with Location Based Technologies.
Yelp
Foursquare – More than a game
BadgesPointsMayor
Leave Tips Throughout Your Community.
The masters at Foursquare – The Corcoran Group
Consider Flickr
Create an eNewsletter
Use an email newsletter to communicate market information
Ledyard Real Estate Update
Email Marketing
1.Narrow your focus
2.Be consistent
3.Keep it personal
4.Provide good content
Local and State Board/MLS Statistics
Realtor.org
TheMortgageReports.com
KeepingCurrentMatters.com (Blog)
Zillow.com
Free Newsletter Resources
Newsletter Product Must Haves
Manage subscriptions automatically
Unsubscribe Feature
Data and Analytics
Templates
Constant Contact$15 Month for 0-500 Email Addresses $30 Month for 500-2500 Email Addresses
Statistics
Mail Chimp