GigaOM Pro Mapping Session:Navigating the Modern

Appconomy

The opportunities for today’s app developer are unlimited

Exploding usage. Hundreds of millions of

devices. Multiple platforms.

Everything is perfect…

Well, let’s see…Today’s app developer

Relatively speaking, most are new to the career…

How long have you been an app developer?

Less than 6 months7-12 months1-2 years2-3 years4-5 years5+ years

n = 248

Two-thirds work at firm of 3 or less employees

How big is app development firm/business you work at/own?

J ust me - I work solo2-3 person firm4-5 person firm6-9 person firm10+ person firm

n = 248

Multiple screens to develop for…

0%

20%

40%

60%

80%

100%

Mobile phone Tablet TVn = 305 n = 262 n = 254

Are currently or have in the past 12 months worked on an app for:

A variety of platforms…

0%

10%

20%

30%

40%

50%

60%

70%

80%

Mobile Current (n=276)

Mobile Future (n=275)

Tablet Current (n=182)

Tablet Future (n=181)

Ad Revenue: 60% make less than $500 per month

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

Mobile Phone (n = 58)

Tablet (n = 28)

Paid app revenue: only 1 in 5 make over $1000 month

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Mobile Phone (n=131)

Tablet (n=76)

Average Income is $45 thousand

Please share with us your annual income from app development?

Less than $15,000$15,000 - $24,999$25,000 - $34,999$35,000 - $49,999$50,000 - $74,999$75,000 - $99,999$100,000 - $149,999$150,000 or moreDecline to answer

n = 270

Bottom Line?

While there is still LOTS of opportunity in app

development

App development is much more competitive than just a

few years ago

WHY?

Today’s Panel

• Michael Wolf - VP, GigaOM • Derek Kerton - Principal Analyst, The Kerton Group and Analyst,

GigaOM Pro• Jake Ward - SVP, Application Developers Alliance• Aaron Watkins - President, Appency and Analyst, GigaOM Pro

Today’s Mapping Session

• Introduction • Expert Panel – Market Scope• Interactive Session• Conclusions and Predictions

Takeaways

• There is a big divide today in haves and haves nots• Discovery is a major issue- the meritocracy is really not existent as it

once was• You can’t bring your own business model to the app stores• New alternative channels are one way to market (API-friendly

services, enterprise apps, etc)• App developers need to explore alternative business models early

on (the Jake question)• Still, things are great even if everyone is miserable