Mapping Session: Navigating the Modern Appconomy

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GigaOM Pro Mapping Session: Navigating the Modern Appconomy

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Transcript of Mapping Session: Navigating the Modern Appconomy

Page 1: Mapping Session: Navigating the Modern Appconomy

GigaOM Pro Mapping Session:Navigating the Modern

Appconomy

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The opportunities for today’s app developer are unlimited

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Exploding usage. Hundreds of millions of

devices. Multiple platforms.

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Everything is perfect…

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Well, let’s see…Today’s app developer

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Relatively speaking, most are new to the career…

How long have you been an app developer?

Less than 6 months7-12 months1-2 years2-3 years4-5 years5+ years

n = 248

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Two-thirds work at firm of 3 or less employees

How big is app development firm/business you work at/own?

J ust me - I work solo2-3 person firm4-5 person firm6-9 person firm10+ person firm

n = 248

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Multiple screens to develop for…

0%

20%

40%

60%

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100%

Mobile phone Tablet TVn = 305 n = 262 n = 254

Are currently or have in the past 12 months worked on an app for:

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A variety of platforms…

0%

10%

20%

30%

40%

50%

60%

70%

80%

Mobile Current (n=276)

Mobile Future (n=275)

Tablet Current (n=182)

Tablet Future (n=181)

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Ad Revenue: 60% make less than $500 per month

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

Mobile Phone (n = 58)

Tablet (n = 28)

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Paid app revenue: only 1 in 5 make over $1000 month

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Mobile Phone (n=131)

Tablet (n=76)

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Average Income is $45 thousand

Please share with us your annual income from app development?

Less than $15,000$15,000 - $24,999$25,000 - $34,999$35,000 - $49,999$50,000 - $74,999$75,000 - $99,999$100,000 - $149,999$150,000 or moreDecline to answer

n = 270

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Bottom Line?

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While there is still LOTS of opportunity in app

development

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App development is much more competitive than just a

few years ago

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WHY?

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Today’s Panel

• Michael Wolf - VP, GigaOM • Derek Kerton - Principal Analyst, The Kerton Group and Analyst,

GigaOM Pro• Jake Ward - SVP, Application Developers Alliance• Aaron Watkins - President, Appency and Analyst, GigaOM Pro

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Today’s Mapping Session

• Introduction • Expert Panel – Market Scope• Interactive Session• Conclusions and Predictions

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Takeaways

• There is a big divide today in haves and haves nots• Discovery is a major issue- the meritocracy is really not existent as it

once was• You can’t bring your own business model to the app stores• New alternative channels are one way to market (API-friendly

services, enterprise apps, etc)• App developers need to explore alternative business models early

on (the Jake question)• Still, things are great even if everyone is miserable