Mapping Session: Navigating the Modern Appconomy
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Transcript of Mapping Session: Navigating the Modern Appconomy
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GigaOM Pro Mapping Session:Navigating the Modern
Appconomy
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The opportunities for today’s app developer are unlimited
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Exploding usage. Hundreds of millions of
devices. Multiple platforms.
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Everything is perfect…
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Well, let’s see…Today’s app developer
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Relatively speaking, most are new to the career…
How long have you been an app developer?
Less than 6 months7-12 months1-2 years2-3 years4-5 years5+ years
n = 248
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Two-thirds work at firm of 3 or less employees
How big is app development firm/business you work at/own?
J ust me - I work solo2-3 person firm4-5 person firm6-9 person firm10+ person firm
n = 248
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Multiple screens to develop for…
0%
20%
40%
60%
80%
100%
Mobile phone Tablet TVn = 305 n = 262 n = 254
Are currently or have in the past 12 months worked on an app for:
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A variety of platforms…
0%
10%
20%
30%
40%
50%
60%
70%
80%
Mobile Current (n=276)
Mobile Future (n=275)
Tablet Current (n=182)
Tablet Future (n=181)
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Ad Revenue: 60% make less than $500 per month
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Mobile Phone (n = 58)
Tablet (n = 28)
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Paid app revenue: only 1 in 5 make over $1000 month
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Mobile Phone (n=131)
Tablet (n=76)
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Average Income is $45 thousand
Please share with us your annual income from app development?
Less than $15,000$15,000 - $24,999$25,000 - $34,999$35,000 - $49,999$50,000 - $74,999$75,000 - $99,999$100,000 - $149,999$150,000 or moreDecline to answer
n = 270
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Bottom Line?
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While there is still LOTS of opportunity in app
development
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App development is much more competitive than just a
few years ago
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WHY?
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Today’s Panel
• Michael Wolf - VP, GigaOM • Derek Kerton - Principal Analyst, The Kerton Group and Analyst,
GigaOM Pro• Jake Ward - SVP, Application Developers Alliance• Aaron Watkins - President, Appency and Analyst, GigaOM Pro
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Today’s Mapping Session
• Introduction • Expert Panel – Market Scope• Interactive Session• Conclusions and Predictions
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Takeaways
• There is a big divide today in haves and haves nots• Discovery is a major issue- the meritocracy is really not existent as it
once was• You can’t bring your own business model to the app stores• New alternative channels are one way to market (API-friendly
services, enterprise apps, etc)• App developers need to explore alternative business models early
on (the Jake question)• Still, things are great even if everyone is miserable