Post on 17-Nov-2014
description
BRAND + COMMUNICATION
Managing Your Reputation Online
#GenNextSA@fullercom
What’s your personal brand?
Google Yourself
(Your living CV)
It takes 20 years to build a reputation and 5 minutes to ruin it
Warren Buffett
Who cares?
(Photo: Joe Logon via Creative Commons/Flickr)
Friends Work Family (Grandma Test)
# FAIL
Stephanie Rice
Australia’s Golden Girl” peak of her career.
posted a homophobic slur on Twitter.'Suck on that f***ots" when Australia's rugby union team, the Wallabies, defeated South Africa's Springboks on Saturday. “I am not a person who judges others or speaks in a way that hurts others.”
lost a lucrattive sponsorship deal
Justine SaccoIAC is a leading media and Internet company focused on the areas of search, applications, online dating, media and eCommerce.Sacco gained notoriety on Friday for the tweet she wrote before a trip to Cape Town, South Africa that offended many and generated loads of social media
responses. The tweet read: “Going to Africa. Hope I don’t get AIDS. Just Kidding. I’m white!” As of Friday night, IAC had already removed her name from its website‘s media contacts list ahead of its official announcement of her employment termination
and before she landed in Cape Town. Sacco’s tweet spread quickly on social media. For a time, #HasJustineLandedYet became the No. 1 non-promoted hashtag on Twitter while she was en route to Cape Town. It was also covered widely by both trade and consumer news sites.
IAC has terminated the employment of Justine Sacco, its now former corporate communications staffer at the center of controversy over a tweet that the company viewed as “offensive.”
#FAIL
• Goals (Passive or Thought Leadership?)• Messages/Themes• Tone of Voice/Conduct• Channels
Strategy
STRATEGY:• Be interesting and interested• Dinner table (not Boardroom)
RISK MANAGEMENT:• Keep Personal Profile private• Take care accepting strangers• Grandma test
STRATEGY:• Network (grow yours)• Expertise• Endorse others• Join groups and conversations• Share content (add value)
RISK MANAGEMENT:• Keep it professional• ‘Boss’ test• Be timely• Be transparent (not creepy)
TwitterSTRATEGY:• Stay ‘On Message’• Value-Add shares• Follow (and be followed)• @Back
TwitterRISK MANAGEMENT:• Be timely• #dontoverhashtag• Keep Private private
Blog
STRATEGY:• Thought Leadership• ‘Niche’ Theme• Original and curated content• Once a week/month
Blog
RISK MANAGEMENT:• Moderate Comments (but don’t sensor)
Blog
Youtube
STRATEGY:• See “BLOG”• Comment on other videos• Webcam OK• Use Microphone
Youtube
RISK MANAGEMENT:• Don’t get defensive with comments• Keep private playlists private• Turn off “suggested videos” when sharing
Youtube
Google+
http://computer-tricks-corner.blogspot.com.au/2011/10/facebooks-recent-updates-trying-to.html
Google+
Hootsuite
Hootsuite
Hootsuite
Klout
Klout
Klout
Klout
Facebook Privacy Settings
Facebook Privacy Settings
Youtube Privacy Settings
Youtube Privacy Settings
Youtube Privacy Settings
Google: right to be removed
14 May, 2014
http://www.telegraph.co.uk/technology/google/10827653/Search-aborted.html
Mario Costeja Gonzalez(then 12,000 on the first day!)
Google: right to be removed
Don’t be
a
(Credit: (AP Photo/Jae C. Hong))