Managing Online reputation

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Online Reputation Building and Maintaining Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14

description

Tips on how to build then manage your online reputation.

Transcript of Managing Online reputation

Page 1: Managing Online reputation

Online Reputation Building and Maintaining

Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992

Sunday, June 8, 14

Page 2: Managing Online reputation

Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992

Sunday, June 8, 14

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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” -- Warren Buffett

Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992

Sunday, June 8, 14

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Social Media is Risky

Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992

Sunday, June 8, 14

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Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992

Sunday, June 8, 14

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But you need to be there.Your business reputation

may depend on it.

Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992

Sunday, June 8, 14

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An’ I don’t give a damn ‘Bout my bad reputation

Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992

Sunday, June 8, 14

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What you need to manage your online reputation?

Plan Presence Listen

Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992

Sunday, June 8, 14

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Plan

Have a plan in reputation management plan in place.Understand why and how.It will assist you effectively manage your online reputation.

Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992

Sunday, June 8, 14

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Presence

Have a presence on social media.Have an updated website.

Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992

Sunday, June 8, 14

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Listen

Listening to conversations on social media is key.Set-up alerts to your name, brand, and other important key words.

Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992

Sunday, June 8, 14

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Be aware of...

CatfishingParody AccountsTrollsActivism

Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992

Sunday, June 8, 14

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Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992

Sunday, June 8, 14

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How to Fix

Rectification RouteLegal RouteReverse SEO Campaign

Ann Marie van den Hurk • [email protected] • @amvandenhurk •+1 302-563-0992

Sunday, June 8, 14

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Sunday, June 8, 14