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© 2012 Regalix Inc. Confidential, All Rights Reserved
Managing your Brand's Online ReputationYour Brand in the Wild
Belmond Victor | SEO & SMM Manager
Dec 5th 2012
© 2012 Regalix Inc. Confidential, All Rights Reserved
About Belmond
SEO & SMM Manager
Over 8 years of experience with Fortune 500 and start up companies
Drives SEO Strategy within Regalix.
2
© 2012 Regalix Inc. Confidential, All Rights Reserved
Contents
Why online branding matters Determining brand strength online Leveraging social media to maintain your brand Tips to building your brand online
© 2012 Regalix Inc. Confidential, All Rights Reserved
Your Bran
d
© 2012 Regalix Inc. Confidential, All Rights Reserved
Examples
© 2012 Regalix Inc. Confidential, All Rights Reserved
This is where you want to be
© 2012 Regalix Inc. Confidential, All Rights Reserved
© 2012 Regalix Inc. Confidential, All Rights Reserved
Tier 1
Tier 2
Tier 3
Th
ese
are
gro
win
g.
We a
ll start h
ere
.
© 2012 Regalix Inc. Confidential, All Rights Reserved
1When a user types in your name, product or brand—what do they see?
Autocomplete results
Search [domain]
Related stores/brands
Search related to [keyword]
Multiple listings for your domain
© 2012 Regalix Inc. Confidential, All Rights Reserved
2When a user types in your name, product or brand—what do they see?
Google Places
Site links
People and Pages on Google+
© 2012 Regalix Inc. Confidential, All Rights Reserved
3When a user types in your name, product or brand—what do they see?
Unrelated SERPs
or
“Did you mean…” “showing results for…”
© 2012 Regalix Inc. Confidential, All Rights Reserved
Brands are good for business.
Google^
© 2012 Regalix Inc. Confidential, All Rights Reserved
From SEOBook: http://www.seobook.com/learn-seo/infographics/brand-branding-brands.php
NEW ADDITION:8. “More
results” and other brand-
owned properties
© 2012 Regalix Inc. Confidential, All Rights Reserved
How do we get there?
© 2012 Regalix Inc. Confidential, All Rights Reserved
3How do we MANAGE Google?
Register your domain(s).
Register your username(s).
Create QUALITY content on domains & profiles.
Cross-link everything.
© 2012 Regalix Inc. Confidential, All Rights Reserved
© 2012 Regalix Inc. Confidential, All Rights Reserved
2How do we MANAGE Google?
Technical SEO audit
Content marketing strategy
Get social
rel=“author,” schemas, videos, pictures, product feeds, etc
© 2012 Regalix Inc. Confidential, All Rights Reserved
© 2012 Regalix Inc. Confidential, All Rights Reserved
ROI
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Kaushik.net/avinash/brand-measurement-analytics-metrics-branding-campaigns/
© 2012 Regalix Inc. Confidential, All Rights Reserved
Your Bran
d
© 2012 Regalix Inc. Confidential, All Rights Reserved
Your Bran
d
© 2012 Regalix Inc. Confidential, All Rights Reserved 23
Get in Touch
Forefront of InnovationDigital Marketing ServicesTechnology Enabled ServicesRegalix Labs
Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team
Fortune 500 and Venture Backed Customers (B2B and B2C)
Global Operations: HQ in Silicon Valley, 4 Offices
Industry Recognition
visit: www.regalix.com
For a Free SEO Audit of your website / ecommerce portal, please get in touch us
If you have any questions about this webinar please feel free to get in touch with the speaker Belmond Victor, bvictor@regalix-inc.com