knowledgecommunication

networking

Management Express

Bridget Harris, Leadership Consultant, August 2009

web2.0

web 2.0

travel

new narratives

services

surveys ideas

video

music

civic identities

histories

products

reviews

voices

timetables

banking

photos

reports

new narratives

ideas

video

music

histories

voices

timetables

photos

web 2.0

the web

new narratives

ideas

video

music

histories

voices

photos

    communicating

networking

      empowering

learning

web 2.0

knowledge

communication

networking

a new paradigm

             private                           collaborative

        controlled                           open

             distinct                           iterative

              formal                           flexible

research

consultation

evaluation

publication 

Open

Closed

GroupIndividual

Old and new forms of knowledge and communication:

Content is produced by

individual but is accessed and

open to all

Content is produced by

individual and accessed privately

Content is produced by group

and is accessed and open to

everyone

Content is produced by group but is

accessed privately

Open

Closed

GroupIndividual

Old and new forms of knowledge and communication:

reality check!

source: http://www.internetworldstats.com

reality check!

- Internet penetration per country (these 12 represent nearly 90% of all usage in Africa)

reality check!

- there has been phenomenal growth in users since December 2000

key points

• talk to the world

• leap frog development

• the only way is up

Examples from UKsocial networks

• Membership / own pages

• share content• free and flexible• formal or informal• supports multimedia• create interest

groups

african social networks

Web logs ('blogs') - multimedia public diary- allow comments- followers / feeds- share resources- build / promote profile

Examples from UKafrican blog networks

bookmarking

• user-rated• form

communities around shared interests

• 'folksonomy'

'folksonomy'

tags

using the web: social networking tools

NEW!Microsoft 'OneApp'

Google 'Wave'

using the web: office tools

using the web: connecting

using the web: commerce

- google Adwords

- google checkout

- paypal

-marketing analysis

general principles

research and understand the way the web works

the web is a different marketplace – not easier

be a genuine participant, not just an observer

don't forget the the long tail

find out more - watch

find out more - search

keep up to date!

Bridget Harris, Leadership Consultant, August 2009

questions?

bridget@bridgetharris.org