Management Express Web2.0
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knowledg e communicatio n networkin g Management Express Bridget Harris, Leadership Consultant, August 2009 web 2.0
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A presentation on the theory and practice of new web 2.0 tools, in particular from an African perspective. How communication, knowledge and networking has and will continue to change, both in an online and offline context.
Transcript of Management Express Web2.0
knowledgecommunication
networking
Management Express
Bridget Harris, Leadership Consultant, August 2009
web2.0
web 2.0
travel
new narratives
services
surveys ideas
video
music
civic identities
histories
products
reviews
voices
timetables
banking
photos
reports
new narratives
ideas
video
music
histories
voices
timetables
photos
web 2.0
the web
new narratives
ideas
video
music
histories
voices
photos
communicating
networking
empowering
learning
web 2.0
knowledge
communication
networking
a new paradigm
private collaborative
controlled open
distinct iterative
formal flexible
research
consultation
evaluation
publication
Open
Closed
GroupIndividual
Old and new forms of knowledge and communication:
Content is produced by
individual but is accessed and
open to all
Content is produced by
individual and accessed privately
Content is produced by group
and is accessed and open to
everyone
Content is produced by group but is
accessed privately
Open
Closed
GroupIndividual
Old and new forms of knowledge and communication:
reality check!
source: http://www.internetworldstats.com
reality check!
- Internet penetration per country (these 12 represent nearly 90% of all usage in Africa)
reality check!
- there has been phenomenal growth in users since December 2000
key points
• talk to the world
• leap frog development
• the only way is up
Examples from UKsocial networks
• Membership / own pages
• share content• free and flexible• formal or informal• supports multimedia• create interest
groups
african social networks
Web logs ('blogs') - multimedia public diary- allow comments- followers / feeds- share resources- build / promote profile
Examples from UKafrican blog networks
bookmarking
• user-rated• form
communities around shared interests
• 'folksonomy'
'folksonomy'
tags
using the web: social networking tools
NEW!Microsoft 'OneApp'
Google 'Wave'
using the web: office tools
using the web: connecting
using the web: commerce
- google Adwords
- google checkout
- paypal
-marketing analysis
general principles
research and understand the way the web works
the web is a different marketplace – not easier
be a genuine participant, not just an observer
don't forget the the long tail
find out more - watch
find out more - search
keep up to date!
