Geoff McDonald @IdeasMarketing #ideaslunch

Making Ideas Happen

Ideas ArchitectBook Rapper

Follow conversation on Twitter: @ideasmarketing

You and Your IdeasPart 1

Geoff McDonald @IdeasMarketing #ideaslunch

Geoff McDonald @IdeasMarketing #ideaslunch

Create Ideas?

0 10

Geoff McDonald @IdeasMarketing #ideaslunch

Make Ideas Happen?

0 10

Avoid fear? Remain righteous? Ensure Indulgence?

What do you get fromNOT executing?

The BookPart 2

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A study of creative execution

Making Ideas Happen

www.ScottBelsky.com • @Scott Belsky • www.Behance.net

Scott Belsky

Geoff McDonald @IdeasMarketing #ideaslunch

Ideas Execution

Geoff McDonald @IdeasMarketing #ideaslunch

Organise Collaborate Lead

Make Your Ideas Happen

Organize

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Part 3

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Organise

Response Projects

Energy Action

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Ideas

Projects

Projects are like coathangers for your ideas

Ideas

Projects

Projects

T-shirt available from Zazzle.com

Action Hero

Projects

a

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Make it personal

Projects

b

Is taking notes your way of not taking action?

3 Less Notes

Projects

c

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Make it Beautiful

Projects

d

What’s your Action Method?

Process?

0 10

Action

Use verbs to define specific and concrete tasks

Action Stepsa

Action

Some one, some day, some where...

Backburnerb

Action

Any project related info • Separate from action steps

Referencesc

Action

Sort, Filter and Store

Action

Your energy is more scarce than your time

Prioritize by Energy

MediumHighExtreme IdleLow

Assign responsibilities, then get out of the way

Response Grid

Issue or Circumstance Bob Cliff Lisa Julie

Book Appointments ✔

Pay Invoices ✔

Client Enquiry ✔ ✔

Collaborate

Geoff McDonald @IdeasMarketing #ideaslunch

Part 4

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Collaborate

Push/Pull Profile

Circles Share

Dreamers : always generating ideas, struggle to focus

Profile

Dreamer

Doer : Focussed on getting things done, may be sceptical

Profile

Dreamer Doer

Incrementalist : Both - with the results to prove it!

Profile

Dreamer DoerIncrementalist

Hoarding ideas is reverse stealing

Share

Foster creativity AND maintain accountability

Circles

Benefit the idea AND pollinate the market

Lead

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Part 5

Geoff McDonald @IdeasMarketing #ideaslunch

Lead

Self-Lead Rewards

Ownership Flexibility

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Rewards

Usual

Invent your own rewards : Progress, Recognition, Games

Rewards

Usual

Creative

Measure Productivity : Output not Sitput

Flexibility

Ideas are like birds : hold them too tight and they won’t fly

Ownership

If you can’t lead yourself, how can you expect to lead others?

Self-Lead

What’s Next?Part 6

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What actions are you going to take?

Organise Collaborate Lead

Make Your Ideas Happen

Scott Belsky : Making Ideas Happen

Buy the book!

Atul Gawande : The Checklist Manifesto

And this book!

ActionMethod.com by Behance.com

CulturedCode.com/things/

Things for Mac

September 8th 12:30-1:15pm Facebook.com/IdeasMarketing

How to Create Your Visual Marketing Plan

Next Webinar

September 29th 12:30-1:15pm Facebook.com/IdeasMarketing

Which book?Next Webinar

Melbourne 14 October 8:30am - 5:00pm

Workshop: How to Design, Build and Sell Your Ideas

More: IdeasMarketing.com.au/Workshops

Workshop: How to Design, Build and Sell Your Idea

$450 +GST

$270 +GST22nd September

More: IdeasMarketing.com.au/Workshops

Workshop: How to Design, Build and Sell Your Idea

$450 +GST

$270 +GST22nd September

Geoff@IdeasMarketing.com.au

IdeasMarketing.com.au/Webinars

Geoff McDonald @IdeasMarketing #ideaslunch

Make Your Ideas Happen!!!