Make: The third industrial revolution

Post on 16-May-2015

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Manufacturing is going digital and electronics are becoming cheap and open source. What is the global community doing with this, and how is it affecting marketing?

Transcript of Make: The third industrial revolution

Digital inspiration

Make: The third industrial revolution

A quick reminder

Who is Erik Arvedson

Ok, back to the revolution

1. manufacturing

The Economist, April 21st 2012

THE first industrial revolution began in Britain in the late 18th century, with the mechanisation of the textile industry. […] The second industrial revolution came in the early 20th century, when Henry Ford mastered the moving assembly line and ushered in the age of mass production. […] Now a third revolution is under way.

Manufacturing is going digital.

http://www.economist.com/node/21553017

2. Cheap electronics

3. Global community

BAY AREA MAKER FAIRE HAD 100 000 VISITORS 2012

What are people making?

Egg-Bot

Egg-Bot

Hexy the Hexapod by ArcBotics http://www.youtube.com/watch?v=YI9o-dip-rw

Flipbookit by WackyStuff https://vimeo.com/50912320

Tweet to Shoot by Neiman https://vimeo.com/50065583

Tweetfuel by Stinkdigital https://vimeo.com/41387988

tshirtOS for Ballantine’s by Cutecircuit http://www.youtube.com/watch?v=q0GokKd2QRA http://www.tshirtos.com

The Popinator for Popcorn Indiana by Thinkmodo http://www.youtube.com/watch?v=b1cz8IasV4w

The Popinator for Popcorn Indiana by Thinkmodo – case study https://vimeo.com/50082997

Tack!