Post on 26-Jun-2015
MAIDAN SUMMIT 2012www.maidan.in
Evidence on sports as a catalyst for social change
Presentation byMAGIC BUS INDIA FOUNDATION
MONDAY, 26 November 2012 Ranchi
“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair. Sport speaks to people in a language they can understand.”
Nelson Mandela-
• Set up in 1999, Magic Bus works with marginalised communities
• Our work reaches across India‘s slums, villages and tribal areas
About 250,000 children are actively participating in our programme
• 8000 Community Youth Leaders (volunteers) deliver our sport and activity based curriculum through weekly mentoring sessions
• About 725 staff facilitate the programme delivery• Impact areas include Education, Gender, Health, Leadership
and Livelihood• Offices in 25 Indian cities and towns in ten states • Fundraising offices in 5 countries
WHO WE ARE
The journey so far
1999 2010
350 children
200,000 children
3500 children
20082002 2004
Introduction of
UNICEF
programmeDevelopment of age
appropriate
curriculum
• 1999 - Founded by Matthew Spacie reaching 350 kids
• 2002 - Development of age based curriculum • 2008 - Moving out of Mumbai – UNICEF partnership• 2010 - Launch of National Programme.• 2011 – MOU with GOI
2009 2011
The way we use sports
As a tool for engagement with target groups
As a metaphor for learningCreating a whole set of
activities that are fun, engaging and meaningful
Using local youth as role models and mentors
Designing activities that integrate local games, culture, ideas
Using many different sports
Girls participation – 42% Volunteer engagement – creation of social capitalCommunity and institutional engagementChanges being seen across several domains Integration with govt. local bodies, NGOs, PRIs
etc. for sustaining developmentCreating a body of evidence on S4D
The social change underway
95.7% of the children have an attendance record of over 80%. 98% of the adolescent girls at Magic Bus are in secondary school. 92% of children believe that girls and boys have an equal
capacity to excel in sports. 82% of children feel that sports are as important for boys as for
girls 82.7% believe that it is equally important to invest in a girl’s as
well as a boy’s future. 77.52% of children follow good practices related to personal
hygiene including hand washing, brushing, bathing and cutting nails.
94% of parents feel that their children observe food-related hygiene such as washing vegetables and fruits before cooking or eating.
82.66% of the girls know about correct menstrual hygiene practices.
The Evidence
Evidence contd……
92% of children know that condoms prevent HIV infection. 62.07% are aware that the right age to begin childbearing is
21 77.78% children know the difference between good and bad
touch In Mumbai,9 out of 10 children are first-generation learners
getting into higher education or jobs. 92.42% of school teachers and Principals felt that S4D
sessions help a child develop self-awareness and control and improves her/his decision-making skills.
98% school teachers, including Principals, felt that S4D sessions are fun, and help strengthen inter-personal relationships, enhance teamwork, and help children realize their potential.
97% youth have taken up issues in their community and worked on resolving them.
Other impact areas
Improved Fitness and healthDevelopment of Life skillsRight to playImproved self esteem, self
efficacyInclusion of all sections of
societyIdentification of hidden
sporting talent
Unique attributes of Sports
Very Impactful Very scalableExtremely cost effectiveVery engaging for all target groupsEnsures participation even in the
long runVolunteer led models possibleCan be easily customisedCan easily dovetail with existing
programmes/schemesIt is all in the approach
THANK YOU