MAHINDRA & MAHINDRA

SUNIL KUMAR.N

CONTENTS Introduction Group Overview Milestones Vision & Mission Business StrategiesRecent VenturesConclusion

INTRODUCTION

Mahindra & Mahindra Limited (BSE: 500520) is part of the Indian Industrial Conglomerate Mahindra Group based in Mumbai.

It is set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed.

The Mahindra brothers as the whole sole of the company, its name was changed to Mahindra & Mahindra in 1948.

J.C.MAHINDRA

K.C.MAHINDRA

G. MOHAMMAD

KESHUB MAHINDRA

ANAND MAHINDRA

Mahindra & Mahindra (M&M) was first known for assembly under license of the iconic Willys Jeep in India.

At present, M&M is the leader in the utility vehicle segment in India with its flagship UV Scorpio.

It offers over 20 models including new generation multi-utility vehicles like the Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India Private Limited to build passenger cars.MAHINDRA COMPANY BRANCHES IN BRANCHES IN CHINA ,USA,UNITED KINGDOM

New Revolution

MAHINDRA BOLERO

M&M is one of the leading tractor brands in the world. It is also the largest manufacturer of tractors in India with sustained market leadership of over 25 years.

M&M has a 100% subsidiary, Mahindra USA, which assembles products for the American market

GROUP OVERVIEW

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational.

It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology

MILESTONES OF M&MM&M established its business connections in the USA through Mahindra Wallace.It started steel trading on behalf of European suppliers M&M was converted into a public limited company on June 15, 1955.Machine Tools division was started.Mahindra Engineering & Chemical Products Ltd. (MECP) was formed.M&M became the market leader in the Indian tractor segment-1983Mahindra British Telecom (MBT) was formed as a joint venture with British Telecommunication plc (BT), UK-1986 .

VISION:

`“We don’t have a group-wide mission statement. Our core purpose is what makes all of us want to get up and come to work in the morning” -Anand Mahindra

MISSION: To create India's largest automobile and automobile-related products distribution network by providing dealers and customers with the largest choice of unique world-class products and services.

VISION AND MISSION

Mahindra Navistar Automotive Ltd. (MNAL), the commercial vehicle joint venture between Mahindra & Mahindra Ltd. (M&M) and Navistar Inc. of USA, unveiled its 25 tonne and 31 tonne trucks for the Indian market.

Mahindra & Mahindra Ltd announced the launch of the Maximo, the world’s first mini-truck to be powered by a 2-cylinder CRDe engine with DOHC technology and 4 valves per cylinder.

RECENT /CURRENT VENTURES

Dubai, UAE, June 17, 2010: Mahindra & Mahindra Ltd. along with its subsidiary MOICML (Mahindra Overseas Investment Company Mauritius Ltd.), Arabia Holdings and Ras Al-Khaimah Transport Investments LLC have signed an agreement to create a joint venture company in the Emirate of Ras Al Khaimah in the UAE for armouring of vehicles.